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How to sell to risk-averse B2B buyers [based on research]

Sep 10, 2023

7 mins

Boost your chances of selling to risk-averse buyers by learning how they make their purchase decisions in this deep dive.

Tracking buyer job changes: How UserGems helped 4 companies generate million-dollar pipelines

Aug 11, 2023

8 mins

Learn how tracking buyers for job changes with UserGems helped these four companies generate millions of dollars in pipeline.

A step-by-step breakdown of UserTesting's pipeline generation strategy that doubled its response rate

Aug 10, 2023

8 mins

Build an efficient pipeline generation strategy using this 4-step playbook that helped UserTesting double their response rate and drive $25 million in revenue.

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1

Past Champion > joined ICP Account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems leads are your previous customers
Their new role matches your target Persona and they recently started in the last 6 months

Continue reading

2

Past Open Opp Contact > joined ICP account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems leads evaluated your product in the past
Their new role matches your target persona and they started within the last 6 months

Continue reading

3

Past Closed Lost Opp > joined ICP Account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems leads evaluated your product in the past
Their new role matches your target persona and they started within the last 6 months

Continue reading

4

Past User > joined ICP Account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems leads were your product users (preferably with high NPS scores)
Their new role matches your target Persona and they started within the last 6 months

Continue reading

5

Worked at Customer > joined ICP Account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems lead used to work at your customer account but you're unsure how familiar they were with your product
Their new role matches your target persona and they started within the last 6 months

Continue reading

6

New Executive > joined ICP Account

Most Popular

Recommended for

For: Sales Development, Account Executives, Marketing
UserGems lead matches your target persona
They recently joined your target account / account that matches your ICP
They DON'T have any previous relationship with your company

Continue reading

7

Past Champion > joined Open Opp Account

Most Popular

Recommended for

For: Account Executives (Sales)
Good for multi-threading and deal acceleration

Continue reading

8

Past Champion > joined Another Customer Account

Most Popular

Recommended for

For: Customer Success Managers, Account Managers
Good for strengthening your relationship with this account for future expansion and churn prevention

‍

Continue reading

9

Open Opp Contact > left the Account

Most Popular

Recommended for

For: Account Executives (Sales)
Help with de-risking your open opportunities when a contact leaves mid-cycle

Continue reading

10

Champion > left Customer Account

Most Popular

Recommended for

For: Customer Success Managers, Account Managers
Good for preventing churn risks when champions leave

Continue reading

11

Past Evaluator > joined Open Opp Account

Most Popular

Recommended for

For: Account Executives (Sales), Account Managers
Good to multi-threading and deal acceleration

Continue reading

12

Past End User > joined Open Opp Account

Most Popular

Recommended for

For: Account Executives (Sales), Account Managers
Good for multi-threading and deal acceleration

Continue reading

Subject:

Congrats, {first name}!

BODY (H6):

Hey {first name} -- congrats on your new role! We miss working with you at {previous company}, but we're confident you're going to accomplish great things at {current company}.

I also have a small congratulatory gift to send your way. Click here to have it shipped to you.

Intro: this is
Message: this is the message
CTA

This is a tip (Blockquote)

Subject:

This is the subject

BODY (H6):

Hey {first name} -- congrats on your new role! We miss working with you at {previous company}, but we're confident you're going to accomplish great things at {current company}.

This is a tip (Blockquote)

Create a trigger to automatically upload UserGems leads into an email campaign (Outreach, Salesloft, Hubspot, Marketo, etc.)

This is some text inside of a div block.