Tips:
- Sync UserGems fields to your email automation tool to personalize at scale
- Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
- Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
- We recommend to include at least 2 follow-up emails in your sequence/nurture
- Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate
Subject:
Your experience with ACME at {previous.company}
BODY:
Hey Adam,
Congrats on the new gig! Hope you had a good experience with us when you were at {previous.company}.
Do you have any friends, family, or enemies could benefit from an intro to ACME? It'd be much appreciated.
Good luck on your new journey and hope we can partner again down the road!