Tips:
- Sync UserGems fields to your email automation tool to personalize at scale
- Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
- Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
- We recommend to include at least 2 follow-up emails in your sequence/nurture
- Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate
Subject:
Congrats on your new gig, Jen!
BODY:
Hey Jen,
Congrats on your new role! Hope you're settling in nicely.
Thank you for your partnership in the last years; I'll definitely miss working together. But I'm so excited for your new chapter and hope that we can partner again in the near future at [the new business unit]
Can you let me know who will backfill you so I can get them up to speed on this project?
Congrats again and please don't hesitate if there's anything I can assist.