Tips:
- Sync UserGems fields to your email automation tool to personalize at scale
- Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
- Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
- We recommend to include at least 2 follow-up emails in your sequence/nurture
- Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate
Subject:
Your experience with ACME at {previous.company}
BODY:
Hey Anna,
Congrats on the new gig! Hope you're settling in nicely.
As a previous (hopefully happy) customer and user of ACME while at {previous.company}, do you think there's a potential fit again at {current.company}?
A quick refresher: We help [include a relevant customer story].
Thank you!