Email to previous customers

Tips:

Sync UserGems fields to your email automation tool to personalize at scale
Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
We recommend to include at least 2 follow-up emails in your sequence/nurture
Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate

Subject:

Your experience with ACME at {previous.company}

Hey Anna,

Congrats on the new gig! Hope you're settling in nicely.

As a previous (hopefully happy) customer and user of ACME while at {previous.company}, do you think there's a potential fit again at {current.company}?

A quick refresher: We help [include a relevant customer story].

Thank you!

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Email to previous customers

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