Tips:
- Sync UserGems fields to your email automation tool to personalize at scale
- Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
- Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
- We recommend to include at least 2 follow-up emails in your sequence/nurture
- Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate
Subject:
Congrats on your new role at {account}!
BODY:
Hey Mandy,
Congrats on the new gig and hope you're settling in nicely. Appreciate you're getting the lay of the land, let me know if there's anything I could help.
A quick intro: ACME helps [include a relevant customer story]
In fact, John Smith from your team is a previous (and hopefully happy) user of our product when he was at {UserGems.previous.company}. Perhaps he can share some feedback.
Would you like more info?