Tips:
- Sync UserGems fields to your email automation tool to personalize at scale
- Filter your UserGems leads based on persona, industry, etc. if needed to increase relevance
- Provide useful content - where possible - to help them in their new role (e.g. "The first 100 day checklist for marketing leaders")
- We recommend to include at least 2 follow-up emails in your sequence/nurture
- Do this as a part of an integrated campaign (e.g. gifting, display ads) will increase response rate
Subject:
John Smith & ACME
BODY:
Hey Sandra,
John Smith from your team is a previous (and hopefully happy) user of ACME while at his previous company, {previous.company}. I've sent him a note but I thought you might find us interesting as well?
Any feedback is very kind, thank you!
We help [include a relevant customer story].