Recommended for:
- UserGems leads are your previous customers (buyers, users)
- Their current company matches your Ideal Customer Profile
- Their NEW title does NOT match your target Persona
AE/SDR should also multi-thread other contacts within the account. Don't ask your champion do all the selling for you.
1. Manual Email - Day 1
Subject:
Congrats, {first name}!
BODY:
Hey {first name} -- congrats on your new role!
We miss working with you at {previous company}, but are confident you're going to accomplish great things at {current company}.
Here’s a coffee/tea to get you started! :)
We miss working with you at {previous company}, but are confident you're going to accomplish great things at {current company}.
Here’s a coffee/tea to get you started! :)
2. Auto Reply Email - Day 14
BODY:
Hi {first name} -- hope you enjoyed the coffee/tea and got some early wins! (if you didn't claim it yet, here's the link again)
As a previous (hopefully happy) customer and user of ACME while at {previous company}, do you think there's a potential fit again at {current company}?
A quick refresher: We help [include a relevant customer story].
As a previous (hopefully happy) customer and user of ACME while at {previous company}, do you think there's a potential fit again at {current company}?
A quick refresher: We help [include a relevant customer story].
3. Auto Email - Day 30
Subject:
Your experience at {previous company}
BODY:
Hi {first name}, how was your experience with ACME while at {previous company}?
Would you be open to letting me know who I can reach out at {current company} to discuss [benefits that your company provides]?
Here are some details for our referral program and a small token of our appreciation.
Would you be open to letting me know who I can reach out at {current company} to discuss [benefits that your company provides]?
Here are some details for our referral program and a small token of our appreciation.
4. Auto Reply Email - Day 40
BODY:
Totally get that you're busy in the new role. Just trying to gauge if you'd be open to setting up an introduction or some feedback. Do you think ACME could be valuable for {current company} like it was for {previous company}?
5. Auto Reply Email - Day 50
BODY:
Hey {first name} -- wanted to reach out one last time to make sure I didn't overstep your bounds?
Since you used us at {previous company}, I originally thought it made sense to reach out. Maybe it's just me, but I get the feeling now is just not the best time to connect. I hope I didn't blow all our rapport with you by going for the "second sale".
I'll leave you with a [helpful company resource] and quit bugging you now. But let me know if I can ever be of help to you -- ACME related or not.
Since you used us at {previous company}, I originally thought it made sense to reach out. Maybe it's just me, but I get the feeling now is just not the best time to connect. I hope I didn't blow all our rapport with you by going for the "second sale".
I'll leave you with a [helpful company resource] and quit bugging you now. But let me know if I can ever be of help to you -- ACME related or not.