PLAYBOOK #4
Ask for referrals when the lead is not at an ICP account
Recommended for:
- UserGems lead's new company doesn't fit your ICP
- Having a referral is always better than a cold outreach, and people are more wiling to help than you’d think.
- Once you get a referral, put the referrer’s name in the subject line to increase the open rate.
Automate this soft-touch email with marketing automation tools like Marketo or Hubspot, sent from reps or CSM' inbox
Step 1 - Email
Subject:
Your experience with ACME at {previous.company}
BODY:
Hey Adam,
Congrats on the new gig! Hope you had a good experience with us when you were at {previous.company}.
Good luck on your new journey and I hope we can partner again down the road!
P.S: Do you have any friends, family, or enemies could benefit from an intro to ACME?
Congrats on the new gig! Hope you had a good experience with us when you were at {previous.company}.
Good luck on your new journey and I hope we can partner again down the road!
P.S: Do you have any friends, family, or enemies could benefit from an intro to ACME?
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