PLAYBOOK #4

Ask for referrals when the lead is not at an ICP account

Recommended for:

  • UserGems lead's new company doesn't fit your ICP
  • Having a referral is always better than a cold outreach, and people are more wiling to help than you’d think.
  • Once you get a referral, put the referrer’s name in the subject line to increase the open rate.
Automate this soft-touch email with marketing automation tools like Marketo or Hubspot, sent from reps or CSM' inbox

Step 1 - Email