PLAYBOOK #6

New executive joins your customer account

Tips:

  • Reach out to the new decision-maker timely to understand their priorities and updating them on the impacts your product has provided to their team
  • Keep closely in-touch with your existing champions within the account to stay abreast on any changing business priorities.

1 - Manual email - Day 1

2 - LinkedIn connection request - Day 1

3 - Auto Reply Email - Day 10

4 - Manual Reply Email - Day 17