Playbook 5: AE to prevent deal risk when someone leaves

Recommended for:
Step 1 - Email the UserGems leads (if they were a champion)
Subject: Congrats on the new gig, {first.name}!

Hey Tim,

Congrats on the new gig! Appreciate you considering ACME while at {previous.company}. If there's a potential fit again at {new.company}, I'd love to help you evaluate.

Can you also let me know if there's anyone at {previous.company} that we can pick things up with? That would be very kind and much appreciated, thank you!
Step 2 - Email to his/her peers within the account
Subject: Tim’s departure

Hey Andrew,

Tim was evaluating ACME for {account} prior to his departure. Would you/your team like to continue exploring?

Very grateful if you can kindly advise. Thank you!