PLAYBOOK #2

Previous prospects at new company. Decision makers.

Recommended for:

  • UserGems leads are prospects that were in an open opportunity before
  • Their current company matches your Ideal Customer Profile
  • Their current title matches your target Persona
  • They recently started this new role
Create a trigger to automatically upload UserGems leads into an email campaign (in Marketo, Outreach, Salesloft, etc.)

1. Manual Email - Day 1

2. LinkedIn Connect - Day 3

3. Auto Email - Day 4

4. Manual Reply Email - Day 11

5. Phone Call - Day 11

6. Auto Email - Day 15

7. Phone Call - Day 15

8. LinkedIn post engagement - Day 15

9. Auto Reply Email - Day 45

10. Auto Reply Email - Day 48

11. LinkedIn post engagement - Day 48

12. Phone call - Day 48

13. Auto Email - Day 55

14. LinkedIn view profile - Day 55