Recommended for:
- UserGems leads are prospects that were in an open opportunity before
- Their current company matches your Ideal Customer Profile
- Their current title matches your target Persona
- They recently started this new role
Create a trigger to automatically upload UserGems leads into an email campaign (in Marketo, Outreach, Salesloft, etc.)
1. Manual Email - Day 1
Subject:
Congrats {first name}!
BODY:
Hey {first name} -- congrats on your new role! I'm sure you'll make waves at {current company} like you did at {previous company}.
Hope this gift card will give you an extra boost and get some early wins.
Hope this gift card will give you an extra boost and get some early wins.
2. LinkedIn Connect or Follow - Day 3
3. Auto Email - Day 4
BODY:
Hey {first name} -- hope you enjoyed the e-gifts (if you didn't get it, here's the link again).
Thought this [piece of content] might be useful to you as well as you figure out the lay of the land in this new role.
Thought this [piece of content] might be useful to you as well as you figure out the lay of the land in this new role.
4. Manual Reply Email - Day 11
BODY:
Back at {previous company}, you were interested in learning more about [insert your product benefits that matter to their role & leverage any notes from the previous opportunity].
How is this done at {current company}?
How is this done at {current company}?
5. Phone Call - Day 11
6. Auto Email - Day 15
Subject:
your experience at {previous company} vs {current company}?
BODY:
Hey {first name}- hope you’re settling in and getting the lay of the land. Looks like you evaluated ACME when you were at {previous company}.
Do you think [value prop] could help you and the team at {current company}?
Do you think [value prop] could help you and the team at {current company}?
7. Phone Call - Day 15
8. LinkedIn post engagement - Day 15
9. Auto Reply Email - Day 45
BODY:
How’s it going at {current company}? Hope the dust has settled a bit.
Can you give me some pointers who at {current company} might care about [company value]?
Can you give me some pointers who at {current company} might care about [company value]?
10. Auto Reply Email - Day 48
BODY:
Would you be open to giving me any intros, referrals who I can reach out to about ACME? Happy to return the favor, if there's an introduction I can make please let me know.
11. LinkedIn InMail - Day 48
12. Phone call - Day 48
13. Auto Email - Day 55
Subject:
Did I overstep?
BODY:
Hey {first name} -- wanted to reach out one last time to make sure I didn't overstep your bounds?
Since you evaluated us at {previous.company}, I originally thought it made sense to reach out. Maybe it's just me, but I get the feeling now is just not the best time to connect. I hope I didn't blow all our rapport with you by going for the "second sale".
I'll leave you with a [helpful company resource]. Let me know if I can ever be of help to you.
Since you evaluated us at {previous.company}, I originally thought it made sense to reach out. Maybe it's just me, but I get the feeling now is just not the best time to connect. I hope I didn't blow all our rapport with you by going for the "second sale".
I'll leave you with a [helpful company resource]. Let me know if I can ever be of help to you.