Account based marketing strategy that works

Get more return on your ABM investment by going after the best buyers at your target accounts

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
UserGems homepage hero image
UserGems email template
UserTesting logo
Qualtrics logo
Lattice logo
BrightTALK logo
Sisense logo
We just raised $20M Series A 🎉 Want to join us? We're hiring!
Open positions
Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
VP of Demand Generation
in Closed Wons
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
VP of Sales & Client Success
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
in 90 Days
Response Rate

Identify your most likely buyers


Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.


Turn your calendar into a lead generator [in beta]

Stay on top of your contacts’ job changes with alerts delivered straight to your inbox. Follow up with personalize messages with pre-filled email templates.

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

Ready to grow your pipeline?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Account Based Marketing Strategy

To succeed in the world of B2B marketing, modernizing your strategy to integrate sales and marketing data is critical to keep up your sales numbers. If you want to take advantage of everything this field offers, you need to develop a solid account-based marketing strategy. There are unlimited benefits of account-based marketing.

To stay ahead of the curve, you need to tailor your strategy to meet the individual needs of every account. If you are looking for examples of account-based marketing customers, look no further than the best companies. Without any debate, they are the best ones to earn as clients. Unlike other agencies, renowned marketing bodies create strong opportunities for your company’s future growth.

It would be best to have a few vital marketing tactics to enjoy account-based marketing benefits in your book. For example, you need to invest in tools to help you get the most out of each account. By analyzing your ideal customer needs, you can easily match the most-needed products and services on the market today, as well as generating potential leads. That way, you can use your time judiciously. This is particularly important, especially in the area of enterprise account-based marketing.

There is a lot that goes into account-based marketing. Owing to this, you must invest in tools that can help you further explore every account-based marketing opportunity that comes your way. UserGems is an excellent tool with unlimited account-based marketing opportunities. When it comes to providing access to numerous possibilities, UserGems is second to none. This agency stays on the list of the best account-based marketing platforms under the sun. By exploring every opportunity available to you, you can place your company in the best position possible to succeed in the world of B2B sales.

Account Based Marketing Definition

One major step to enjoying ABM B2B marketing advantages is understanding the account-based marketing definition. Account-based marketing is a significant sales and marketing tactic. It is an effective method to corner your B2B marketing world. However, your team must understand its ideal client profiles. By doing this, identifying the appropriate companies to target becomes a piece of cake.

To reach your goals, it is crucial to seek high-value customers. That way, you can maximize your revenue per conversion. If this strategy is executed effectively, you can enjoy greater amounts of success than you would if you cast a broad net.

Of course, you would like to make a customer out of everyone; however, this is unlikely. It often leads to a disappointing end when you spend time running after individuals who won’t turn out to be paying customers. As a result of this, an account-based marketing strategy is the best option to utilize at this stage. With the strategy, you can quickly identify customers who would benefit most from your products and services. Paying customers is worth much more than dozens of lower-paying customers. Therefore you would find this strategy beneficial like many B2B companies are finding success with account-based marketing.

If you want to get the most out of your account-based marketing strategy, you need to take a closer look at account-based marketing steps. First, teams have to understand their ideal client profiles. That way, you can decide which companies you would like to target. Once your sales and marketing teams are on the same page, you can tailor your conversion strategy to meet the client’s individual needs. If you can execute this strategy successfully, it is quick and easy to enjoy all account-based marketing benefits. As a matter of fact, you can quickly increase your conversion rate by tailoring your strategy to meet your clients' needs.

Account Based Marketing Examples

Companies across the globe can derive vital marketing ideas from account-based marketing PDF. Likewise, the file also pinpoints the importance of account-based marketing research. Therefore, it might be helpful to take a look at a few account-based marketing examples. A few examples include:

You may want to start by listing many personas that may fit your company's needs. That way, you can quickly target ideal customers.

Listing out your company’s main points and objectives is also vital. By doing so, you can easily decide who or what your target customers would be.

You can also use a specific tool that can identify the contact information of teams with a renowned partnership with potential target companies.

Another option is to develop specific advertising strategies and make them known to small groups of individual companies. If you can tailor your advertising to meet a specific target persona, you may have a better chance of hooking one large company.

Most of these account-based marketing examples are very specific. The opposite of account-based marketing would be trying to target everyone. For example, if you play a bunch of TV commercials or take out ads in newspapers, you will target companies that probably are not going to convert. Instead, focus on companies that would generate significant leads and earn you mouth-watering profit. That way, you would maximize your return on your investment. 

Types of Account Based Marketing

It may seem ABM case studies are specific on the surface, but deep down, there is more to this field. Therefore, it is vital to look at an account-based marketing template by analyzing various types of account-based marketing. These include:

  • Part of your team may be responsible for persona or profile development, trying to figure out who you should target.
  • You may have another team responsible for data enrichment, coming up with the data you need to figure out which companies to target.
  • You might also have a team responsible for advanced reporting, analyzing trends when it comes to your marketing strategy.
  • You may also have a communication team responsible for optimizing your follow-up strategy, employing chatbots, and getting the most out of your interactions.

It is essential to have an account-based marketing manager who is responsible for overseeing these strategies. They might vary from industry to industry. Also, they differ in terms of business category. When trying to get the most out of account-based marketing one-to-many, it is essential to take advantage of these tactics. That way, you can maximize the return you are making in your B2B marketing strategy.

Account Based Marketing Case Studies

Your account-based marketing strategy learning is incomplete without checking out a few account-based marketing case studies. Often, account-based marketing case studies include an account-based marketing PPT.

Besides attracting lots of ABM students, this strategy has also won the hearts of numerous industries. Because it has already proven to be effective in driving up sales numbers, account-based marketing in B2B sectors is already booming. If you can find the best company to work with, connecting the dots to the individuals working there becomes hassle-free. To enjoy an increase in sales, all you need to do is make yourself a pivot point in their purchase process.

It is helpful to take a look at a Marketo ABM case study. A few examples of case studies that could be helpful include:

  • Learn more about Terminus’ success enjoyed using ABM marketing with this case study.
  • Explore how you can get the most out of your B2B sales funnel with this case study.
  • If you are looking for a way to modernize your B2B marketing strategy, then you may want to learn more about this tactic here.

These are just a few of the many case studies that could prove beneficial if you improve your ABM marketing strategy. Make sure you take advantage of every resource at your disposal.

Account Based Marketing Tools

Like any other account-based marketing strategy, account-based marketing tools are vital. You need to put the right tools to work if you want your messages delivered to the right audience. You should target several tools if you want to get the most out of account-based marketing HubSpot.

For example, you may want to take advantage of ABM advertising with tools like Terminus, as this is one of the top account-based advertising platforms. You can also take advantage of tools that provide you with access to account-based marketing automation, such as 6sense and Demandbase.

But account based marketing is not just about marketing and advertising. Half of the work is actually sales working those accounts by finding and engaging with the right buyers and champions within those accounts. To make sure that your ABM advertising dollars are not wasted, check out UserGems.

UserGems monitors all your target accounts for any new (hired or promoted) buyers and champions that match your target persona. It also provides their contact information (email, phone, LinkedIn profile, location). With the ability to analyze your interactions with individual clients, it automatically prioritizes prospects that will most likely buy your product/service.

The best part, you can automatically add these prospects into your email sequences. UserGems makes it so easy to act on these leads that you won't need to rely on individual rep's discretion. That way, you can maximize the return you get on your account based marketing investment and boost your conversion rate.

In a nutshell, put ABM marketing to work!