Account based marketing strategy that works

Get more return on your ABM investment by going after the best buyers at your target accounts
See UserGems in action
UserGems email template
Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
VP of Demand Generation
in Closed Wons
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
VP of Sales & Client Success
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
in 90 Days
Response Rate

Identify your most likely buyers


Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.

Meeting AssistAnt

Capture & enrich new contacts from your Calendar to Salesforce

Spend less time on admin tasks and more on selling. UserGems automatically enriches new contacts from your Calendar and adds them to Salesforce (Accounts and Opportunities).

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.

Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

Your ultimate account-based marketing strategy

In the B2B industry modernizing your strategy to integrate sales and marketing is key to converting customers. You should consider developing a solid account-based marketing strategy

Account-based marketing definition

What is account-based marketing?

Account-based marketing (ABM) is a growth strategy where the sales and marketing team work together to customize their B2B sales funnel for high-value prospects. 

If you want to accelerate your sales pipeline, you need to tailor your strategy to meet the individual needs of every lead. By analyzing your ideal customer needs, you can easily showcase how your product or service can solve their problems.

How to build your B2B account-based marketing strategy

1. Define your ideal target persona

First, teams must understand their ideal client profiles. Take the time to research and build target marketing personas so you have a clear audience in mind.

2. Understand the target audience’s needs and pain points

Once you know who you want to target you need to anticipate their problems Then you can tailor your conversion strategy to meet the client’s individual needs. 

3. Define clear goals for each team member

  • Part of your team may be responsible for persona or profile development, trying to figure out who you should target.
  • You may have another team responsible for data enrichment, coming up with the data you need to figure out which companies to target.
  • You might also have a team responsible for advanced reporting, and analyzing trends when it comes to your marketing strategy.
  • You may consider having a communication team responsible for optimizing your follow-up strategy, employing chatbots, and getting the most out of your interactions.

4. Invest in the right tools

An ABM strategy has a lot of moving parts. To streamline this process consider investing in sales intelligence tools.

Types of account-based marketing

Graphic with text “3 types of ABM: 1. Strategic account-based marketing: One-to-one 2. Account-based marketing light: One-to-few 3. Programmatic account-based marketing: One-to-many”

There are three types of account-based marketing to consider. These include:

Strategic account-based marketing: One-to-one 

This involves developing customized programs for your most high-value targets. Your teams will work together to deliver personalized messages to an individual. 

Account-based marketing light: One-to-few

While this is less personalized than strategic ABM, it allows your team to group and target prospects with similar needs. Content and emails are personalized for the group rather than one individual.

Programmatic account-based marketing: One-to-many

For programmatic ABM your team can leverage tools to group together prospects based on different categories like geolocation, business needs, customer demographics, etc. 

Account-based marketing examples

If you’re building your own ABM strategy it can be helpful to look at a few account-based marketing examples.

1. Interactive digital experience

2. Personalized storytelling

3. Customized educational content

4. Tailor-made email outreach

5. Social media engagement

Find the right B2B account-based marketing tools for your team

If you want to execute a successful ABM strategy having the right account-based marketing tools is vital. 

Account-based marketing is not just about marketing and advertising. Half of the work is sales working those accounts by finding and engaging with the right buyers and champions within those accounts. To make sure that your ABM advertising dollars are not wasted, check out UserGems.

UserGems monitors all your target accounts for any new (hired or promoted) buyers and champions that match your target persona. It also provides their contact information (email, phone, LinkedIn profile, location). With the ability to analyze your interactions with individual clients, it automatically prioritizes prospects that will most likely buy your product or service. The best part, you can automatically add these prospects to your email sequences. 

There is a lot that goes into account-based marketing. UserGems is an excellent tool with unlimited ABM opportunities. When it comes to providing access to numerous possibilities, UserGems is second to none. 

Want to get more pipeline with less work?