B2B lead generation software to grow your pipeline

Generate more revenue by going after the right buyers, at the right time.
See UserGems in action
UserGems email template
Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
VP of Demand Generation
in Closed Wons
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
VP of Sales & Client Success
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
in 90 Days
Response Rate

Identify your most likely buyers


Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.

Meeting AssistAnt

Capture & enrich new contacts from your Calendar to Salesforce

Spend less time on admin tasks and more on selling. UserGems automatically enriches new contacts from your Calendar and adds them to Salesforce (Accounts and Opportunities).

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.

Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

B2B lead generation software

If you are trying to grow your business you need to pay careful attention to lead generation. A good B2B lead generation software helps your team stay ahead of the competition.

A B2B lead generation software helps you identify specific companies that could be ideal customers. This software also identifies the roles and people within a company your sales and marketing teams should target. The goal is to find new contact information, providing your sales teams with a chance to pitch your company and win their business. 

That is where UserGems stands out from the rest. It is essential software for a tech stack that helps generate new B2B leads for your ABM campaigns. It will also help you identify the best leads to target. This automates the lead generation process and allows you to find previously targeted customers who might be at a new job. This is one of the biggest ways that UserGems can help you find leads and close deals faster

B2C lead generation software vs B2B lead generation software

B2C lead generation

In the B2C world, you are a business trying to sell to a consumer. This usually involves smaller purchases. However, it could also involve occasional larger purchases. For example, you might sell cars to an individual or a family. Most B2C purchases are smaller things such as a cell phone, a computer, cooking equipment, or clothes.

B2B lead generation

On the other hand, the B2B world focuses on selling products and services to businesses, so there will be much larger expenses. For instance, it could be a set of computers that the company will deploy throughout the building. So, the purchase cycle will be a bit longer.

If you are using lead generation software, you need to account for the differences in the purchase cycles. When someone is selling to a consumer, it is common to focus on the prospect’s emotions. In contrast, the B2B world focuses on the technical features of the product or service.

That is why you need to find the right lead generation software. If you utilize B2B lead generation software you can handle complex deals easily. You will also have an easier time tracking your prospects as they move down the sales funnel. You can help your marketing and sales teams maximize their activities if you use lead generation software that has been designed for B2B.

B2B lead generation process

Graphic with text “B2B lead generation process: First, define your target persona  Then, collect data about your target persona  Finally, spend your time on prospects likely to convert“
  • First, you need to define your target persona 
  • Then, you need to collect data about your target persona for your sales teams to use 
  • Finally, you need to figure out how to spend your time on the right prospects who are most likely to convert 

If you focus on lead generation with the right tools, you can accomplish all of these goals. Take the time to find the right lead generation tools for your company.

B2B lead generation strategies

If you are building a new lead generation strategy template for your company try out some of these ideas and see what works best.


If you have a digital marketing strategy, you need to think about the type of content to produce. You need to tailor your content to each stage of your sales funnel. Think about how you can provide value for your users and how to solve their problems. 

Social media

You want to meet your target customers where they are. Social media is a great way to engage with potential customers. Consider creating a LinkedIn page for your company so it's easy for people to find. 

Pay-Per-Click (PPC) 

PPC is a great way to reach your targets when you have clear audience personas. While it can be expensive, it is an effective way to get new leads fast.

B2B lead generation software for small businesses

If you are looking for B2B lead generation software for your small business, you are probably looking at various lead generation companies, including the LinkedIn lead generation tool. You might even be looking for free lead generation software.

Are free B2B lead generation software useful?

First, understand that free lead generation software will only get you so far. Even though you do not want to spend more money than you have to, you must be willing to invest in lead generation software if you want to identify and convert leads quickly. If you go with free lead generation software, your features will be limited. Instead of focusing on price, you need to find lead generation software that has the right features for your business.

Find the right tool to fit your small business's needs

Then, you need to find B2B lead generation software tailored to your company’s size. For example, smaller businesses have much smaller budgets. So, they might be looking for lead generation software with fewer integrations. You still need to find B2B lead generation tools that will help you prospect and close leads.

Pair your B2B lead generation software with a CRM

Regardless of the size of your business, you need to pair your lead generation software with CRMs, such as Salesforce, that can help you organize your prospects. You need to track whom you are trying to convert when you last interacted with them, and what you need to do next to move them down the sales process. If you use the right applications in your B2B lead generation software, you can drive more value to your sales teams. This will help your company grow. 

Remember that this all starts with finding the right lead generation software. This is the first step in placing your sales teams in the best possible position for success.

B2B lead generation software for software companies

If you are looking to find the right B2B lead generation software for your company you need to research the best lead generation companies. If you do lead generation for software companies, then you can find the top tools that will help you get the most out of your conversion process. 

Each industry requires specific software to help the conversion process. So it might be helpful to try out a few lead generation company options to see what one helps maximize the value of your sales and marketing teams.

You also need to think about what metrics will help you identify which leads are most likely to convert. That way, you can maximize the time of your sales teams. That is where UserGems is helpful. This tool helps you generate new leads based on the job changes of your previous buyers. So, instead of relying solely on the insight of your marketing teams, you can find the best leads to convert.

Find the best B2B lead generation software for your needs

You need to put the basics in place if you would like to capitalize on your leads. These include your CRM, target persona, and sales assets. That way, you can accelerate your sales pipeline and turn your leads into customers. You should work with B2B lead generation software that can help you figure out which leads deserve your time.

That is where you can use UserGems. UserGems can help you prospect more leads and qualify them accordingly. That way, you can help your sales teams figure out how they should be spending their time. If you can figure out which leads are more likely to close, you can move leads through your sales funnel more efficiently, closing more leads. 

Want to get more pipeline with less work?