Close Deals With the Right B2B Lead Generation Tools

Accelerate your pipeline and close more deals by targeting the right leads, at the right time.
See UserGems in action
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Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
VP of Demand Generation
in Closed Wons
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
VP of Sales & Client Success
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
in 90 Days
Response Rate

Identify your most likely buyers


Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.

Meeting AssistAnt

Capture & enrich new contacts from your Calendar to Salesforce

Spend less time on admin tasks and more on selling. UserGems automatically enriches new contacts from your Calendar and adds them to Salesforce (Accounts and Opportunities).

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.

Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

B2B lead generation tools

Are you looking for a way to grow your B2B business? If so, you need to focus on how to generate leads. The only way to generate more business is by consistently adding leads to the top of your sales funnel

B2B lead generation tools are the best way to ensure your sales team has a steady supply of new leads to target. A good lead gen tool combined with lead generation strategies will help your team close more deals

The B2B lead generation process

1. Research potential target companies 

If you are trying to generate more leads for your company, it is important for you to locate specific companies that would benefit from your product or service.

2. Collect their contact information

Then, you should collect and store those contacts so your sales teams can reach out. 

Remember that not everyone will become a customer. You have to figure out where you will spend your time. You want to spend your time with people who are ready to convert. That way, you can maximize the return on your digital marketing investment. With a thorough lead generation strategy and the right tools your internal teams identify and target the right people. 

There are plenty of tools that can help you with the lead generation process. The most important  tool is important for you to use a CRM database that can help you keep track of your prospects. In addition, you need to combine a CRM database with lead qualification and lead prospecting. 

Lead generation techniques to try

Graphic with text “Lead generation techniques to try: Webinars eBooks Research reports Search engine optimization Advertising Newsletters Company website Blogs Social media”
  • Webinars
  • eBooks
  • Research reports
  • Search engine optimization
  • Advertising
  • Newsletters
  • Company website
  • Blogs
  • Social media

One of the most important things to remember is that all of these tactics have to work together. Your website is your digital storefront. It is the first impression that you make on potential customers. Then, your sales enablement assets are the tools you give to your sales team to help them convert customers. Finally, you need to track your interactions with these prospects. 

That is why it is important for you to use a CRM database as well. If you can combine all of these tools effectively, you should be able to place your sales teams in the best possible position for success. That is how you can generate more revenue for your company.

Tools required for lead generation

If you are looking at the tools required for lead generation, you may think that you need to use a lot of social media lead generation tools. There are also SEO lead generation companies and AI lead generation software you might consider using. 

The most important B2B lead generation tool at your disposal is a CRM. This will be the backbone of your sales team’s strategy. If you do not have a strong CRM database, you will have a difficult time keeping track of everything you have to do.

The top lead generation companies

There are plenty of lead generation companies out there. Do your research too see what lead generation software will fit your teams’ needs the best.


The premier provider for B2B and ABM-specific campaigns is UserGems. This is one of the few tools that gives a detailed analysis of your data and lets you know which prospects you should be focusing on. That way, you can quickly and efficiently convert leads into paying customers.


There are other companies available. For example, you may be interested in using LinkedIn. Even though there is a free version available, this tool has a limited reach, as it only targets people on LinkedIn. 

For additional information check out: LinkedIn Sales Navigator vs. UserGems for tracking job changes


You might also be interested in using a tool such as ZoomInfo. Even though this tool can save you money, it doesn’t identify prospects that are ready to convert. So, you may not be spending your time well. 

To see how they compare read: Why companies choose UserGems over ZoomInfo for job- change triggers

B2B lead generation tools for small businesses

If you’re a smaller company it’s important for you to look at B2B lead generation tools for small businesses. That way, you can use the right lead generation strategies. If you look at lead generation for software companies, you will quickly see that there are a lot of moving parts that have to work together. What are some of the most important tools that small businesses can leverage for lead generation?

Your company website

The first tool at your disposal is a website. Your website is your 24-hour salesperson. It should be able to explain to potential businesses what you do. That way, you can use your website to connect leads directly with your sales team. You need to publish material online that will inform customers of the product and services you offer.

A good CRM 

You also have to take advantage of your CRM. That way, you can navigate and consolidate opportunity data. That is where UserGems shines, as you can identify which leads your sales team should prioritize first. 

Make B2B lead generation a priority

Ultimately, it is important for you to focus on balancing your lead generation approach. You need to use the right lead generation techniques and tools to help you maintain a healthy sales pipeline. If you use the right B2B lead generation tools and techniques, you should have an easier time closing deals.

Your time is your most valuable resource. If you want to get the most out of your time, then you need to rely on a tool such as UserGems to help you. That way, you make sure that you are only spending your time on people who are willing to convert and become paying customers. 

Want to get more pipeline with less work?