Keep Your CRM Up-to-Date With High Quality Data

Give your revenue team a competitive edge to hit their numbers with actionable and accurate data

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What is UserGems?

UserGems identifies buyer-trigger events to help sales and marketers generate more revenue, quickly. Trigger events include: when your alumni customers joined a new company, or when your target accounts have new buyers.
Unlike other B2B contact databases, UserGems surfaces buyers who will most likely buy YOUR products and updates the data every month.
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UserGems contact information

Track Your Customers When They Change Jobs

Reconnect with your customers when they join new companies. Because they already know you, you'll get a competitive edge.

Every month, UserGems identifies these job changes and provides their new contact information so you can have personalized and timely outreach at scale.

Identify New Buyers In Your Target Accounts

Based on your sales and product data, UserGems identifies and recommends new prospects that match your best persona.

Buyers spend 70% of budget in their first 100 days. UserGems refreshes monthly to help you reach buyers when they still have the budget.

UserGems account based prospecting

With UserGems, You Can:

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Drive Bigger Pipeline

20% of your customers change their jobs every year. Convert them to be your customers again.
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Increase Win Rates

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.
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Reduce Churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.
David Pitta CMO at BrightTALK
David Pitta

We experienced 8X ROI in 90 days (in Closed Won) by monitoring buyers' job changes with UserGems

// CMO, Brighttalk
Steve Jones VP of Demand Generation at UserTesting
Steve Jones

UserGems is the type of tool that I've been looking for, for quite a while. The key is to reach out to your alumni customers at the right time with the right message. UserGems helps us achieve that at scale.

// VP of Demand Generation, UserTesting
Dwight Richards, VP of Sales and Client Success at iWave
Dwight Richards

This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!

// vp of sales & client success, iwave
Becc Holland

When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter -- from having to explain our value props to "Hey, you've used our product before. How can we help you in this new role?"

// ceo & founder of flip the script

Data Enrichment Tools

If you want your company to be successful, then there is a good chance that you are using big data to help you. After all, data is the lifeblood of companies today. The more data you have, the easier it will be to make decisions, and the more leads you can generate for your company. Also, data is only helpful if you know what to do with it. In some situations, you may have so much data that you do not know what to do next. It's of no use to have more data than you can analyze. To get the most out of your data, you need data enrichment tools.

So, what is data enrichment? It is the process of taking the information you have and figuring out how best you can apply it to your situation. For example, you may have a bunch of data from leads that you would like to target. But, how can you figure out whom you are supposed to target next? That is where data enrichment can be helpful. With additional information added to your data set, you can figure out whom you should prioritize next. That is where customer data enrichment tools, such as UserGems, can be helpful.

You might be using B2B lead generation software from data enrichment companies. Still, you need UserGems to help you figure out whom you should reach out to next. Even though you have much information in your CRM, you might not know who is interested in your products or services. UserGems can work with your Salesforce CRM to help you get the most out of your data set.

Data Enrichment Tools for Salesforce

A data enrichment tool is vital, as it helps you collect new data from other sources. Then, you can combine this data with personal information from a contact database. If you put CRM data enrichment to work for you, it will be easier to close certain leads since you are spending your time on people and companies ready to convert. By using data enrichment tools such as UserGems and Salesforce, you can segment your data by just about anything. For example, you can use Salesforce data tools to segment your leads based on their role in the company, department budget, location, or just about anything else. Therefore, you need to put this Salesforce tools list to work for you.

The ultimate goal of these data enrichment tools is to arm your marketing teams with more information. If they have much information, they will contact leads easily. Then, they can figure out what to say, the prospect’s needs, and how to increase their conversion rates. All of these can work wonders for your company. No wonder many people are already putting these tools to work for them.

Ensure that you generate new leads regularly. That way, you can put more people in the sales funnel. However, this will only matter if you can convert them at the end of the process. That is why you need to take advantage of these data enrichment tools for Salesforce. They can make a significant difference in your overall success rate. If you can arm your marketing and sales teams with information that allows them to cater to the needs of your prospects, you will increase your closure rates.

Data Enrichment Techniques

How can you get the most out of your huge data? That is where data enrichment techniques can be helpful. Data enrichment is based on having an existing contact database gotten from lead generation techniques. This contact information should allow businesses to connect with people legally. If you fail to do data enrichment, you may have only a name and an email address. This is not very helpful. Data enrichment in Salesforce can supplement your existing data with new information from other sources. How does this work?

If you are using Salesforce data management tools, understand that different tools use different data. Therefore, you may want to take advantage of multiple tools to get the most out of your data set. Understand the concept of data enrichment vs data cleansing. Data enrichment is the process of adding to your existing data set, while data cleansing is the process of streamlining your existing CRM program or removing inaccurate data.

Because there is so much to keep in mind, you have to think carefully about your techniques. You need to learn a lot about your prospects before you reach out to them. The more information you have, the easier it will be to prioritize the leads you currently have in your software. If you can prioritize your leads appropriately, you will figure out whom to spend your time converting. Remember that the right tool for one person might not be the right tool for someone else. Therefore, you have to think carefully about which tools you will use. What information is essential to you? What will help you increase your closure rate?

Top Data Enrichment Companies

If you are looking for the best data enrichment tools, you will probably be interested in the top data enrichment companies. Lead enrichment in Salesforce can help you close deals more efficiently. With access to data enrichment using machine learning, you can get more out of your conversion process.

There are plenty of premier data enrichment companies out there. For example, you may have experience working with LinkedIn Sales Navigator, ZoomInfo, and Clearbit. These options have their benefits and drawbacks. For example, some options may provide you with more information while others may be more expensive. If you can take a well-rounded approach for data enrichment and lead conversion, you will get more out of your conversion process.

That is where UserGems can be helpful. This tool is a bit different from some of the other ones that you may be used to. This tool can provide you with data on new leads while also keeping your existing contact database up to date. If someone changes to a new position in the company, this tool will adjust their contact records, listing them as a new opportunity. Therefore, you can stay on top of people whom you think will convert.

Data Enrichment Examples

If you are looking for the best lead enrichment tools, you will probably be interested in data enrichment marketing. By looking at a few data enrichment examples, you can increase your conversion rate. Data enrichment comes from a variety of sources. For example, trackable information, census data, and white pages all contain information that can be collected and stored. Then, you can pair this information with email addresses and phone numbers that you already have. That way, you can fill out your existing contact database, making sure you have all the information you need.

Also, you need a clean and controlled CRM. You should store and combine your  company data with this new information. That way, you can see what information is new and what information has been there for a while. Remember that data enrichment and data cleansing are two different processes. Data enrichment involves adding to your existing contact database. In contrast, data cleansing involves removing inaccurate information or purging information from your CRM database that may no longer be helpful to you. If you understand how this process works, you can place your conversion process in the best position for success.

Data Enrichment Services

Data enrichment services are vital. In a new and evolving area of technographics, you may want to work with professional technographic data providers to get the most out of your data enrichment example. Data enrichment is important because it provides you with new information to prioritize your lead. On the other hand, data enrichment can also provide you with so much information that you may not know what to do next. Remember that data enrichment and data cleansing are two different services.

Ultimately, you need  data enrichment and data cleansing to maintain a healthy sales funnel. You want to officially move people down the sales funnel. However, what you do not want is to clutter the sales phone with people who do not have a chance of converting. If you are looking for a program that can help you vet and prioritize your leads, then UserGems is the right fit for you. Make sure you get the most out of your existing data set by effectively prioritizing your prospects and leads.

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