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How to use data enrichment tools to fill your pipeline
If you want your company to be successful, then there is a good chance that you are using big data to help you. After all, data is the lifeblood of companies today. The more data you have, the easier it will be to make decisions, and the more leads you can generate for your company.
But data is only helpful if you know what to do with it. In some situations, you may have so much data that you do not know what to do next. To get the most out of your data, you need data enrichment tools.
Understanding data enrichment
So, what is data enrichment? It is the process of taking the information you have and figuring out how best you can apply it to your situation.
For example, you may have a bunch of data from leads that you would like to target. But, how can you figure out who to prioritize? That is where data enrichment can be helpful. With additional information added to your data set, you can figure out whom you should reach out to next. That is where customer B2B data enrichment tool, such as UserGems, can be helpful.
Data enrichment vs data cleansing
Remember that data enrichment and data cleansing are two different processes. Data enrichment involves adding to your existing contact database. In contrast, data cleansing involves removing inaccurate information or purging information from your CRM database that may no longer be helpful to you. If you understand how this process works, you can place your conversion process in the best position for success.
Data enrichment empowers your teams
A data enrichment tool is vital, as it helps you collect new data from other sources. Then, you can combine this data with personal information from a contact database. A data enrichment tool makes it easier to close certain leads since you are spending time on people ready to convert.
By using data enrichment tools such as UserGems and Salesforce, you can segment your data by just about anything. For example, you can use Salesforce data tools to segment your leads based on their role in the company, department budget, location, or just about anything else.
The ultimate goal of these B2B data enrichment tools is to arm your teams with more information. With data enrichment they can figure out how to contact targets, what to say, the prospect’s needs, and how to increase their conversion rates.
Data enrichment examples
Let’s take a look at a few data enrichment examples. Data enrichment comes from a variety of sources. For example, trackable information, census data, and white pages all contain information that can be collected and stored. Then, you can pair this information with email addresses and phone numbers that you already have. That way, you can fill out your existing contact database, making sure you have all the information you need.
Another key component of data enrichment is having a clean and controlled CRM. You should store and combine your company data with this new information. That way, you can see what information is new and what information has been there for a while.
Match your data enrichment techniques with the right tool
Remember that the right tool for one person might not be the right tool for someone else. Therefore, you have to think carefully about which tools you will use. What information is essential to you? What will help you increase your closure rate?
Top data enrichment companies
If you are looking for the best data enrichment tools, you will probably be interested in the top data enrichment companies.
There are plenty of premier data enrichment companies out there.
For example, you may have experience working with
- LinkedIn Sales Navigator
These options have their benefits and drawbacks. For example, some options may provide you with more information while others may be more expensive. If you can take a well-rounded approach for data enrichment and lead conversion, you will close more deals.
That is where UserGems can be helpful. This tool is a bit different from some of the other ones that you may be used to. This B2B data enrichment tool can provide you with data on new leads while also keeping your existing contact database up to date. If someone changes to a new position in the company, this tool will adjust their contact records, listing them as a new opportunity. UserGems makes it easy to stay on top of people whom you think will convert.
Data enrichment services
Ultimately, you need data enrichment and data cleansing to maintain a healthy sales funnel. You want to move people down the sales funnel. However, you don’t want to clutter the sales funnel with people who do not have a chance of converting.
If you are looking for a data enrichment service that can help you vet and prioritize your leads, then UserGems is the right fit for you. Make sure you get the most out of your existing data set by effectively prioritizing your prospects and leads.