The ultimate prospecting tool for the connected era

Why prospecting tools are key to sales success

If you are trying to run a business in this modern era, you should always be thinking about how you can get new customers. Prospecting is a key way to find potential customers. 

If you want to expand your potential customer base then consider using prospecting tools. They help automate the process and help your team identify new lead opportunities. Ultimately prospecting tools will help your team build a stronger B2B sales funnel.

What is prospecting in sales?

Now, you might find yourself wondering, “what is prospecting in sales?” 

Prospecting in sales simply means discovering possible customers.  

Sales prospecting techniques and best practices

Even though there are numerous sales prospecting techniques out there, you need to follow the best practices in sales prospecting. This will make a significant difference in your ability to build a strong prospecting database.

Personalize your outreach

When reaching out to potential leads you should consider who they are, what their potential issues are, and how your product or service could help solve that problem.

Iterate on your prospecting process

In order to optimize your sales prospecting process you should always reflect on what went well and what you can improve on. Take note of what parts of your strategy generated value and what may be a waste of time.

Qualify your leads

You need to qualify your leads accordingly to figure out who is a good fit for your company and who is not. That way, your sales teams can prioritize who needs attention. You want your sales teams to be working with people who will become paying customers. You do not want them to waste time with someone who will not convert.

If you want to use a prospecting tool that will help you grow your business, then you need to use UserGems. With UserGems, you can find new contacts and qualify the existing leads that are already in your sales funnels. You can even locate people who might have been customers at an earlier company who have since changed jobs. You might convert them a second time! If you want to set your business apart from the others in your field, you need to put UserGems to work for you. 

Building your prospecting strategy

You need to have a strong prospecting strategy in place that can help you set your company apart from the others in your field. When you try to put together a prospecting strategy, you might want to use account-based marketing to work for you. This means that tailor your marketing strategies to meet the needs of your audience. 

1. Define your target persona

The first step in this process is to figure out what your target market is. You may think that you want to make a customer out of everyone. However, if you are always trying to target everyone, you won't see success. A personalized approach is key to closing deals. 

Instead, you need to have a strong system in place, which starts with an ideal client profile (ICP) You need to define who the perfect customer of your business is. 

Ask yourself:

• How old are they? 
• What do they do for a living? 
• Are they still in school? 
• What gender are they? 
• How much money do they make?

If you can answer all these questions, you should go a long way toward building a successful strategy that will help your business get conversions.

2. Target leads that are most likely to convert

Once you have an ICP, your sales teams should compare your clients against this profile. This will help you find the types of leads that are the most likely to convert. You do not want your sales teams to be wasting their time on people who will not convert to paying customers. 

Simplify your strategy with prospecting tools

In a perfect world, your company should have multiple types of lead generation tactics for your funnel. But prospecting is one of the most important ways to accelerate your sales pipeline. That is where prospecting tools can be helpful. If you can leverage these tools to help your teams stay on track, you’ll have no problem finding new leads. With so many tools out there, how can you find the right one to help you build your customer base? 

UserGems helps your teams find new quality sales opportunities. Even though there are other prospecting tools that can help you manage your leads, UserGems is one of the few tools that will help you find leads that are most likely to convert. Because your time is your most valuable resource, you must spend it wisely. If you can figure out which of your leads is ready to convert, you can get the most bang for your buck. UserGems will help your sales team maximize conversions.

Finding the right B2B prospecting tools

While trying to build a strong prospecting strategy, you might be wondering how to prospect for sales. First, you need to think about where your target market hangs out. If you operate in the B2B industry, then your business targets other businesses as its customers. In this case, your prospect list building tools need to be B2B prospecting tools. 

Features to look for in a prospecting tool

There are a number of features that you need to look for if you want this tool to help you identify prospects and grow your business. 

Frequent data updates

You want to make sure your tool is giving you the freshest data on potential leads. People change jobs and you don’t want to be reaching out to outdated contact information.

Target’s role at the company

You need to identify people by their role in your target companies. This role is important because it lets you know that you are talking to someone who can decide whether your tool is one that will make a difference to the user. 

Budget of the company

You also need to think about the company’s budget. Make sure they can afford your product. The more filtration options you have available, the better the tool will work for you.

Ideally, the prospecting tool you use for demand generation should be interconnected between your marketing and sales teams. That way, your leads can go through a number of marketing channels and follow-ups with the sales teams after they have interacted with the marketing team. Then, any qualified sales leads can be moved down the funnel, passing through a number of checkpoints that can qualify them to make a future purchase. This is a comprehensive ecosystem that you should try to set up at your company. Even though it can be difficult to find a way that will work this efficiently, the only way to do this is if you use the right tools.

With UserGems, you can use a number of filtration methods that will help you find the best possible tools for you and your business. You can work with your sales and marketing teams to set up a complete funnel that can qualify leads as they move down the list. Then, when someone looks like they are ready to convert, you can move them to the sales team, where they can close the deal.