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Why you should utilize sales enablement software
For your business to achieve its goals, your sales team needs to perform at the highest level. This makes it essential that you equip your sales team with the best resources.
The world of sales has evolved. Today sales, marketing, and technology now work hand in hand. In order to modernize your sales strategies, you should consider using sales enablement software.
What is sales enablement software?
Sales enablement software is a set of tools and applications that help sales teams optimize their roles and as a result, close more deals.
It could be any system that provides your sales and marketing teams with the content, information, and programs they need to sell more effectively.
Types of sales enablement software to consider
To find the right tools for your business, you have to take a closer look at the different types of sales enablement software on the market. There are several types of sales enablement tools that each tool performs a unique role in the overall sales enablement strategy.
1. Sales training software
This type of software assists sales representatives by recording communications such as calls and emails. It then points to the areas in which improvements can be made. Some of these tools also use Artificial Intelligence to identify where deals are being won and lost. Examples are Highspot, Gong.io, and Chorus.ai.
2. Content management
This enables sales representatives to create, manage, and save content. This is essential because there's a greater chance of closing a deal when the right content is shown to prospects at the right time. Examples are Vidyard, Brainshark, Bloomfire.
3. Data and intelligence
This software type provides sales representatives with the vital data needed for targeting accounts and closing deals. Examples are Zoominfo and Lead411.
4. Communication tools
This helps SDRs view relevant information during conversations, track emails, and set up communication cadences. Examples are Cirrus Insight, Playbooks, and XANT.
Examples of sales enablements tools for your team
- Salesforce: This is a customer relationship management (CRM) service that connects businesses to both existing and prospective customers. Salesforce makes it easier for your organization to market to customers, track their activities and so much more.
- DocuSign: This is a tool that enables organizations to sign and manage documents electronically. With DocuSign, your organization will get to do business much faster. It will also simplify the lives of your employees.
- Hubspot: This is a sales enablement tool that can provide your organization with a full view of its sales pipeline. It will also enable your team to access various marketing creation tools. Hubspot works by creating a connection between your sales and marketing teams.
Benefits of sales enablement software
The primary benefit of sales enablement platforms is that they can transform underachieving sales and marketing teams into highly effective units.
- They make it easier for your sales and marketing teams to work together
- They boost sales team efficiency by automating tasks that they used to perform manually
- They help SDRs sell and close deals faster by streamlining business processes
Best ways to use sales enablement tools
For a company to be successful, valuable content and information have to be delivered to the sales team.
Collect and store key sales information
First, information on deals, accounts, and contacts has to be collected in one place. A sales team will save a lot of time when past correspondence, campaign activity, and contact information are provided in the sales enablement tool. The team will then be able to communicate with potential clients in a contextually relevant manner.
Improve cross-functional teamwork
Secondly, sales enablement software should be used to connect the sales and marketing teams to ensure smooth communication, collaboration, and provision of feedback.
Provide easy access to marketing content
Additionally, sales enablement as a service should be used to make sales collateral available to sales reps regardless of where they are. The right tool should give access to content to support sales conversations.
Drive success with a strong sales enablement strategy
All sales teams, regardless of the industry, need to have a strong sales enablement strategy in place. Numerous steps have to be followed for sales teams to adequately address the needs of a prospect. That is why using a sales enablement strategy framework can be helpful. It helps sales teams understand the right way to interact with new clients.
First, they have to learn everything they can about that prospect. They have to figure out what their specific problems are. By asking a few questions, sales representatives can figure out exactly what their concerns are.
Then, sales representatives need to take a closer look at the products and services they provide and how they could help solve a prospect's pain points.
Sales enablement software can help sales your team automate a lot of these steps. If sales representatives use these tools to manage their communications and interactions with potential prospects, they will save time and close more deals.
Finding the right sales enablement software
Today, there are a lot of tools that can be helpful for sales teams. One of these tools is UserGems. It helps teams prioritize which prospects they should focus on. As a result, sales teams will get to spend their time focusing on people who are ready to convert.
Furthermore, UserGems helps sales teams find new prospect opportunities. The tool notifies you whenever your alumni customers change their roles or companies. You will get monthly updates about these job and role changes along with their new contact information. This will ensure that there is a steady flow of prospects into the sales funnel.
With UserGems B2B sales enablement tools, your sales and marketing teams will improve their conversion rates. Our insights will help you reach out to new prospects early and never miss out on a sales opportunity.