Sales lead database: find, connect, engage!

Why your team should have a sales lead database

It's hard to get people's attention in this modern era, especially if you sell a product or service. Consider investing in a sales lead database if you want maximum results from your leads. With this type of sales intelligence tool, your marketing and sales teams can create content and address the specific concerns of your prospects. Then, you can showcase your product as a solution to their business concerns. Take advantage of the right tools, build your database, and make sure you have a steady supply of sales leads for your company.

B2B lead databases versus B2C lead databases

It is essential to understand the difference between a B2C database and a B2B lead database. The B2C sales cycle is shorter than that of B2B. This is because, unlike businesses, consumers make buying decisions based on their emotions. So, you need to be intentional with your B2B sales approach to get the best results.

The trouble with free B2B sales lead databases

This type of tool is rarely free. If you find a free B2B sales lead database be careful with those leads. Anyone offering you a B2B leads database free of charge most likely acquired it illegally. So, you may be placing yourself in a vulnerable position by using such a database. You might not even be able to reach out to the leads. And if you get a B2B lead database free of charge, you may not find high-quality leads that are ready to convert. 

Don’t waste your time with low-quality leads

Instead, you should invest in a tool that can help you prioritize the contacts in your CRM database. It can help you determine cold leads vs warm leads. That way, you're placing yourself in the best position to succeed as you nurture your leads.

That is where UserGems can be helpful. With this tool, you can surface leads with the strongest relationships with your company (i.e. your alumni customers) and the ones that are more likely to buy (i.e. new executives in your target accounts). That way, you increase the effectiveness of your prospecting strategies.

Should you use a free business contacts database?

A business contact database is important because it’s one of the primary methods that old-school marketers use to bolster their outreach lists. The quality of a free business contacts database is usually less than ideal. As a result, you may find that you are unable to reach these leads. Or, you may have a hard time converting them.

Build your own business contacts database for better results

If you are looking for a high-quality business leads database, there are other factors you need to keep in mind. That is where data enrichment can be helpful. The best B2B contact database will track leads that have been investigated and explored appropriately. This database will also track leads obtained legitimately. So, you can put your internal sales team to work, targeting and understanding the individual needs of each prospect. 

You can figure out:

• Which prospects are worth your time
• Which prospects need more work
• Which prospects may not be able to benefit from your products or services

With the right business leads database your conversion rate will skyrocket when you reach out to these leads.

The right sales databases help track and qualify your leads

Keeping track of your contacts can be overwhelming. That is where a sales database can be helpful. A sales database can include a contact database and a lead qualification tool–which allows you to collect, store, and track each prospect’s activity. That way, you can see how much time you have spent with each of your prospects. 

You can discover:

• Who is ready to convert
• Who might need more time
• Who may no longer be worth your energy

A CRM is one of the most important tools at your disposal. However, they don’t help prioritize which leads you should spend your time on. How do you know whom you should reach out to next in your contacts database? Instead of having to buy B2B leads, you should figure out which of your existing contacts will be worth your time. Fortunately, there are tools that can help you do that.

That is where a lead qualification tool can be helpful. With UserGems, you can find new leads and discover which of them you are likely to close. That way, you can improve your efficiency in closing deals. Investing in the right sales lead database increases your conversion rate. The right tool in the right hands can make a difference in your company’s future.

How to find the right B2B database providers

If you want to get more out of your B2B data lists then you should look for a B2B database provider. There are numerous contact databases and software options. 

A few are:

1. ZoomInfo: This is one of the most comprehensive contact databases in the world. You may end up with so many contacts that you get confused.
2. Hoovers: This is another great contact database. You will have numerous names and contacts at your disposal. However, you may have a hard time converting them if you do not know how to prioritize them.
3. LinkedIn Sales Navigator: This is one of the most popular contact databases in the world. But it can get prohibitively expensive.

B2B data lists can help you develop a healthy sales funnel. But if you want to increase your B2B conversion rate, you must combine these databases with the right data enrichment and lead qualification tools. That is why you need to use a tool such as UserGems that can help you prioritize your leads.

Find the best sales lead database to help your sales team

B2B contact databases are only one of the many pieces in the puzzle if you are looking to improve your sales funnels' health. You need to set up multiple systems to take advantage of everything that B2B marketing data providers have to offer. That way, you can deliver high-quality information to your sales teams, allowing your marketing and sales departments to work together.

UserGems syncs directly with your CRM like Salesforce, and helps to prioritize the prospects that matter the most to your sales team; the ones who’ve already converted! If a former customer changes positions and they’re a fan of your product, they are very likely to need that solution at their next company. UserGems automates this process to prioritize high-value contacts while keeping their professional data up to date.

But UserGems does more than other tools to help enable your sales team to prospect and find new opportunities for your pipeline. Our professional data stays up to date with roles and companies, allowing teams to find the right people at the right companies, a critical component of any ABM campaign. Try UserGems today and see the difference!