Use the right sales trigger events to win more deals

Leverage trigger events such as job changes to close more deals

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Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
  •  
VP of Demand Generation
$1M+
in Closed Wons
18X ROI
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
  •  
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
  •  
VP of Sales & Client Success
7X ROI
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
  •  
CMO
8X ROI
in 90 Days
26%
Response Rate

Identify your most likely buyers

CONTACT TRACKING

Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales
ACCOUNT TRACKING

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.

CALENDAR TRACKING

Turn your calendar into a lead generator [in beta]

Stay on top of your contacts’ job changes with alerts delivered straight to your inbox. Follow up with personalize messages with pre-filled email templates.

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.
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Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

Ready to grow your pipeline?

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Sales Trigger Events

Are you seeking ways to grow your business in this modern era? If so, then you need to pay close attention to the world around you. This way, you do not have to worry about overlooking a sales trigger event when it takes place. If you overlook sales trigger events, then you might place your company at a significant disadvantage in the current environment. When we are talking about a sales trigger event, we mean a buying signal that instigates a lead, causing them to look closer at other possible purchases that might solve their problems. This is what you need if you want to increase your sales efficiency during the B2B sales process.

So, how can you ensure that you do not overlook sales trigger events? The first thing you need to do is make sure you stay up to date on all sales intelligence tools. That way, you will have an easier time communicating with your customers and clients, which will make a difference in your ability to convince them that your company has the necessary tools to solve their problems. All your success will hinge on whether you can turn active leads into opportunities for purchases moving forward. If you can do that, you will go a long way toward placing your teams in a position to succeed moving forward.

When it comes to sales trigger events, what do you need to know about this process? How can you find tools that can help you target those who are ready to convert? Look at some helpful information below, and make sure you place your sales teams on solid footing as they try to help you grow your company moving forward.

Examples of Trigger Events in Marketing

If you are going through this process for the first time, you might be curious about identifying a sales trigger event and how it can help you. First, let’s look at examples of trigger events in marketing, including trigger scenarios in Salesforce. If you operate in the B2B industry, then you might be wondering how to qualify a sales prospect. When it comes to qualifying accounts, you need to use sales enablement tools that can help you keep a closer eye on what your leads are doing. That way, you will not overlook an important signal that might indicate something major is happening.

There are a few examples of possible sales trigger events that might make a difference in your sales approach. For example, you might spot changes in tactics. You could see a change in the supply chain or a new website. This might indicate that the lead is making changes in other areas and might be ready to change to your products as well.

Or, you might notice that the business has grown quickly. If the business got a bunch of fast growth awards, or if they recently announced a new product, this could also indicate that they will need something new in the near future.

Finally, you might also spot major changes in the industry. For example, there might be a major competitive move that changes the landscape surrounding that lead. Or, you might also spot a major change in pricing that the lead will have to deal with. All these are examples of sales trigger events that could create new opportunities for your business.

For all these reasons, you need to stay up to date on what is happening with your leads because this could play a major role in the ability of your business to close leads. If your sales teams have the tools they need to stay up to date on everything that is happening, then you can capitalize on these sales trigger events and make sure they maximize the conversion rate.

Sales Acceleration

You might be interested in learning more about sales acceleration as well. When you look at a trigger event example, you need to remember that the best sales techniques and sales prospecting methods will help you separate your business from the others in your industry. When we talk about sales acceleration, we mean something that relates closely to a possible sales trigger event. Acceleration is the ability to find the right people with the right problems at the right time. If you can do that, then your team can give those entities your products and services, helping you grow your company by increasing your conversion rates.

So, how can you do that? There is a lot your business needs to do, and this pertains to data collection. You need to place your business in the best possible position to deliver for your leads. If you can get them to listen to your pitches related to your products and services, you can seal the deal. That way, your sales teams can move your leads down the sales funnel quicker. If you can focus on sales acceleration, then your sales teams should be able to quickly move your prospects down the sales funnel.

So, what do you need to do if you are looking for the core ideas for acceleration? You need to think about the pain points of your potential customers and clients. What kinds of systems do you need to put in place to make these ideas work? What do you need to do if you want to capitalize on these systems? The most important thing you need to remember is that you need to have the right tools that will help you separate your business from anyone else who might be in your field. If you can do that, your sales teams will have an easier time closing deals on behalf of your company.

B2B Sales Funnel

When you look at your current sales funnel, you need to think about how you can improve time to close. That is why you need to put the best sales prospecting techniques to work in your B2B sales funnel. With access to the best sales tools, you can maximize the importance of lead nurturing.

You might have experience in the B2C area, but this is a very different area. In the B2C area, things are always faster and simpler. Your customers will make decisions based on emotion, which means they will quickly decide whether they want to go with your products and services. In the B2B field, things are always a bit harder. Your clients will take a long time to figure out if they want to stick with your business.

That is why you need to be ready if your lead gives you the buying signal. This will usually be related to a sales trigger event. If you spot a sales trigger event, you need to be ready to focus on that pain point. That way, you can solve their problem and close the deal faster.

There are a few ways you can do this. For example, you might want to give out a demo they can use to try out your products and services. Or, you might want to give them a personalized experience that can help you map out the sales trigger event with their pain points. Remember that this is not something that you need to go through on your own. If you are looking for a way to place your business in the best possible position to succeed, then you need to look at your sales funnel from time to time and make improvements that can help you set yourself apart from the other companies in your industry.

Sales Trigger

Finally, you need to think about your sales trigger event examples from time to time. This ensures that you use your Salesforce data enrichment tools to help you go through the process of qualifying leads as quickly as possible. It all comes down to sales intelligence. You need to have the right information that can help you better understand your prospects and leads. You need to ensure that your sales teams are spending their time with the right people, as this will make a major difference in your company’s ability to effectively generate revenue in this modern era. If you have the information you need, then you should have an easier time responding after a sales trigger event.

You must find leads and get to know them as quickly as possible. Then, your sales teams need to respond as quickly as possible. How can you find the right software that can give you the information you need to close deals as quickly as possible? In this situation, you need to rely on a software that can help you figure out who is ready to convert and who is not.

This is where a tool such as UserGems can help you. This software can look at your ideal customer persona. You can use this software to find out which of your leads is closest to your ideal customer persona, allowing your sales teams to figure out where and how they should be spending their time. If your sales teams can spend more time with the people who are interested in your products and services, then they can spend more time closing deals and less time with people and businesses who will not purchase your products and services.