Use the right sales trigger events to win more deals

Leverage trigger events such as job changes to close more deals
See UserGems in action
UserGems email template
Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
VP of Demand Generation
in Closed Wons
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
VP of Sales & Client Success
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
in 90 Days
Response Rate

Identify your most likely buyers


Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.
UserGems for Sales
UserGems for Sales

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.
Meeting AssistAnt

Capture & enrich new contacts from your Calendar to Salesforce

Spend less time on admin tasks and more on selling. UserGems automatically enriches new contacts from your Calendar and adds them to Salesforce (Accounts and Opportunities).
UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.

Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

Pay attention to sales trigger events

If you’re a B2B company you should know what sales trigger events to look for. If you overlook them, then you’re missing out on new leads. So, how can you ensure that you do not overlook these events? You should utilize sales intelligence tools. It will make it easier to communicate with your potential customers and clients. 

Graphic with text “Examples of sales trigger events: 1. Changes in tactics 2. Change in the supply chain  3. A new website 4. Accelerated growth 5. A new product launch  6. A change in pricing”]

Examples of trigger events 

If you are going through this process for the first time, you might be curious about how to identify sales trigger events and how they can help you. There are a few examples of trigger events that might make a difference in your sales approach. 

For example:

  • You might spot changes in tactics
  • You could see a change in the supply chain 
  • You may see a new website
  • You might notice accelerated growth
  • You could note a new product launch 
  • You may detect a change in pricing
  • You might notice a former buyer change jobs

All these are examples of sales trigger events that could create new opportunities for your business. If your sales teams have the tools they need to stay up to date on everything that is happening, then they can capitalize on these trigger events and maximize the conversion rate.

Prioritize sales acceleration

Remember that the best sales prospecting methods will separate your business from the others in your industry. When we talk about sales acceleration, we mean something that relates closely to a possible sales trigger event. 

What is sales acceleration?

Sales acceleration is the ability to find the right people with the right problems at the right time. Essentially, you are able to target warm leads and move them through your sales funnel quickly. So, how can you do that? You need to think about the pain points of your potential customers. If you notice a sales trigger event and you’re able to reach out and solve the potential client’s problems with your product then closing deals becomes easier.

Nurturing your leads through your B2B sales funnel

When you look at your current sales funnel, you need to think about how you can improve the time to close. You need to solve the sales funnel limitations your team is facing. With access to the best sales tools, you can maximize the importance of lead nurturing.

Understand the differences between B2B and B2C

In the B2C area, things are always faster and simpler. Customers will make decisions based on emotion, which means they will quickly decide whether they want to go with your products and services. In the B2B field, things are always a bit harder. Clients will take a long time to figure out if they want to work with your business.

Focus on relieving potential customers’ pain points

That is why you need to be ready if your lead gives you the buying signal. If you spot a sales trigger event, you need to be ready to focus on that pain point. That way, you can solve their problem and close the deal faster.

There are a few ways you can do this. For example, you might want to give out a demo they can use to try out your products and services. Or, you might want to give them a personalized experience that can help you map out the sales trigger event with their pain points. 

Take advantage of sales trigger events to close more deals

It all comes down to sales intelligence. You need to have the right information that can help you better understand your prospects. You need to ensure that your sales teams are spending their time with the right people. 

This is where a tool such as UserGems can help you. This software can look at your ideal customer persona. You can use this software to find out which of your leads is closest to your ideal customer persona. And once you know what leads to target you can use UserGems to track sales trigger events so you know when to step in and solve their pain points with your product or service. This is the competitive advantage your sales team needs to convert more customers. 

Want to get more pipeline with less work?