Use the right sales trigger events to win more deals

Pay attention to sales trigger events

If you’re a B2B company you should know what sales trigger events to look for. If you overlook them, then you’re missing out on new leads. So, how can you ensure that you do not overlook these events? You should utilize sales intelligence tools. It will make it easier to communicate with your potential customers and clients. 

Examples of trigger events 

If you are going through this process for the first time, you might be curious about how to identify sales trigger events and how they can help you. There are a few examples of trigger events that might make a difference in your sales approach. 

For example:

• You might spot changes in tactics
• You could see a change in the supply chain 
• You may see a new website
• You might notice accelerated growth
• You could note a new product launch 
• You may detect a change in pricing
• You might notice a former buyer change jobs

All these are examples of sales trigger events that could create new opportunities for your business. If your sales teams have the tools they need to stay up to date on everything that is happening, then they can capitalize on these trigger events and maximize the conversion rate.

Prioritize sales acceleration

Remember that the best sales prospecting methods will separate your business from the others in your industry. When we talk about sales acceleration, we mean something that relates closely to a possible sales trigger event. 

What is sales acceleration?

Sales acceleration is the ability to find the right people with the right problems at the right time. Essentially, you are able to target warm leads and move them through your sales funnel quickly. So, how can you do that? You need to think about the pain points of your potential customers. If you notice a sales trigger event and you’re able to reach out and solve the potential client’s problems with your product then closing deals becomes easier.

Nurturing your leads through your B2B sales funnel

When you look at your current sales funnel, you need to think about how you can improve the time to close. You need to solve the sales funnel limitations your team is facing. With access to the best sales tools, you can maximize the importance of lead nurturing.

Understand the differences between B2B and B2C

In the B2C area, things are always faster and simpler. Customers will make decisions based on emotion, which means they will quickly decide whether they want to go with your products and services. In the B2B field, things are always a bit harder. Clients will take a long time to figure out if they want to work with your business.

Focus on relieving potential customers’ pain points

That is why you need to be ready if your lead gives you the buying signal. If you spot a sales trigger event, you need to be ready to focus on that pain point. That way, you can solve their problem and close the deal faster.

There are a few ways you can do this. For example, you might want to give out a demo they can use to try out your products and services. Or, you might want to give them a personalized experience that can help you map out the sales trigger event with their pain points. 

Take advantage of sales trigger events to close more deals

It all comes down to sales intelligence. You need to have the right information that can help you better understand your prospects. You need to ensure that your sales teams are spending their time with the right people. 

This is where a tool such as UserGems can help you. This software can look at your ideal customer persona. You can use this software to find out which of your leads is closest to your ideal customer persona. And once you know what leads to target you can use UserGems to track sales trigger events so you know when to step in and solve their pain points with your product or service. This is the competitive advantage your sales team needs to convert more customers.