Salesforce Account Based Marketing works!

Accelerate your leads through the pipeline by going after prospects who are more likely to buy from you

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Steve Jones
“UserGems is the type of tool that I've been looking for quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”
Steve Jones
Steve Jones
  •  
VP of Demand Generation
$1M+
in Closed Wons
18X ROI
in One Year
Becc Holland
“When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter. "Hey, you've used our product before. How can we help you in this new role?"
Becc Holland
Becc Holland
  •  
CEO & Founder
Dwight Richards
“This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
Dwight Richards
Dwight Richards
  •  
VP of Sales & Client Success
7X ROI
in Closed Wons
David Pitta
“With UserGems, we saw immediate ROI in deals generated—an 8X increase within 90 days—by monitoring buyers' job changes from and to our target accounts."
David Pitta
David Pitta
  •  
CMO
8X ROI
in 90 Days
26%
Response Rate

Identify your most likely buyers

CONTACT TRACKING

Track your customers when they change jobs

Reconnect with your customers and users when they moved to a new company. Because they already know you and your product, you'll get a competitive edge.

Every month, UserGems surfaces these warm leads and their new contact information directly in your Salesforce.

UserGems for Sales
UserGems for Sales
ACCOUNT TRACKING

Identify new buyers In your target accounts

Reach out to buyers when they're actively evaluating tools and still have the budget.

UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.

CALENDAR TRACKING

Turn your calendar into a lead generator [in beta]

Stay on top of your contacts’ job changes with alerts delivered straight to your inbox. Follow up with personalize messages with pre-filled email templates.

UserGems Calendar Tracking
UserGems Calendar Tracking

Integrate with your existing tools

We integrate enriched data with your existing workflow and tools so your team has easily accessible data that’s actionable and yields real results.
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Why UserGems?

Drive bigger pipeline

20% of your customers change jobs every year. Convert them to be your customers again.

Increase win rate

Buyers spend 70% of budget in their first 100 days. Reach out to them before your competition.

Reduce churn

Prevent customer churn when a champion leaves and/or a new executive joins the account.

Ready to grow your pipeline?

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Salesforce Account Based Marketing

If you are looking for a way to improve your marketing practices, it is important for you to think carefully about your target market. When you are generating a marketing strategy, you probably want to make a paying customer out of everyone. Unfortunately, this is not possible. If you try to target everyone at the same time, you will have a hard time converting anyone. That is why it is important to think carefully about how you can customize your marketing tactics to meet the needs of your potential clients. That is where Salesforce account-based marketing can be helpful.

If you look at the marketing cloud in Salesforce, you will be able to visualize your inbound marketing funnel. To get the most out of this, it is important to think about account-based marketing. There are numerous benefits of account-based marketing—the practice of identifying and targeting businesses for B2B sales. Then, you need to communicate with all contacts in that organization. That way, you can gradually move them down the sales funnel until they convert.

To get the most out of this practice, you need to take advantage of a strong CRM structure within Salesforce. That way, you can generate more opportunities with listed accounts, contacts, and keep everything tied together. If you take advantage of this approach, you should be able to maximize the return on your digital marketing investment because your conversion rate should improve. If you focus on ongoing lead generation and data accuracy, you can take advantage of data enrichment, helping your company maintain a healthy sales pipeline that can place you in a position for success in a hyper-competitive environment.

Account Based Marketing Examples

If you are interested in learning more about account-based marketing, it is important to look closer at an account-based marketing definition. This is the practice of customizing your marketing tactics to meet the needs of each customer. It is important for you to take advantage of account-based marketing services and foundational systems. For example, you want to have access to a strong CRM. Then, you may want to look at a few  so that you can figure out how you can customize your marketing tactics to meet the needs of the individual.

If you want to get the most out of inbound marketing techniques, you may want to look closer at inbound targeting for enterprises. That way, your team can identify contacts in that company, starting an outreach campaign. If you think carefully about how  to put this marketing strategy together, you should be able to increase your conversion rate because you can customize the products and services from your company to hit your customers’ pain points. This can go a long way toward increasing your conversion rate, generating more revenue for your company. Remember that this is not something you have to go through alone. There are companies that can help you get the most out of this marketing tactic.

Hubspot Account Based Marketing

If you are interested in learning more about account-based marketing, you may want to look closer at a few account-based marketing case studies. That way, you can see how this principle works. There are plenty of account-based marketing strategies out there, and one of the most common is Hubspot’s. Hubspot account-based marketing is a powerful tool, and one of the top competitors when compared to Pardot and Salesforce account-based marketing. There are a lot of features available through your HubSpot inbound marketing strategy. For example, you can automate a lot of the email marketing campaigns that you commonly use. In addition, there is a CRM that allows you to maintain your contact data and make sure your sales teams are properly aligned.

On the other hand, there are a few shortcomings of this tool as well. For example, Hubspot cannot run automatically. Like other CRM tools, it still requires a comprehensive team of people to use properly. In addition, you will still have to vet ideal accounts on your own. As a result, it can still take a long time to properly implement this strategy. Therefore, you may want to consider a few other options. You may be able to save a significant amount of time by going with a different option. Remember that the best option for one company is not necessarily the best option for yours.

Account Based Marketing Pardot

There are other tools you may want to use as well, such as Pardot. If you are wondering how to use Pardot, it may be helpful to look at how a Pardot administrator works. This is a tool that can help you with all of your marketing campaigns, natively integrating into your CRM through Salesforce. It is similar to HubSpot, as it allows your marketing and sales teams to automate a lot of the communications with your prospects. Then, you can score your leads as qualified or not. You can also track their engagement with your brand online. That way, you can figure out who you should be spending your time on.

At the same time, when looking at account-based marketing Pardot, it is clear that this tool cannot generate new leads on its own. Instead, you’d be better off trying to employ inbound lead generation tactics. Therefore, when it comes to generating new leads, this is not a tool you want to use. It can’t help you maximize your account-based marketing - Salesforce strategy. You also cannot use this tool to qualify prospects without a dedicated plan in place. So, you may be interested in using a different tool instead.

Salesforce for Marketing

There are many ways you can use Salesforce for marketing. In addition, there are specific situations where Pardot account-based marketing can be helpful. If you take advantage of account-based marketing research, you should be able to place your company in a good position for success. At the same time, no matter how many tools you have, it is still important for you to take advantage of a CRM. This can have a massive impact on the operations of your sales team. In addition, it also allows you to track your marketing data. That way, you can line up with your contact and prospect records. If you understand which assets your prospects are engaging with, you can help your sales teams gather more intelligence on some of the problems that your clients face.

This is important because you can customize your products and services to meet the needs of your customers. This can go a long way toward helping you convert your leads faster. If your sales and marketing teams work together to improve the sales pipeline, you should be able to increase your conversion rate. This system does not necessarily work well for outbound prospecting, though it is usually better for inbound marketing. A good sales team should be able to account for both of these issues. You should have systems in place to address cold lead generation tactics.

ABM Dashboard Salesforce

Similar to other marketing campaigns, it is important to track your performance. That is why it may be helpful to use an ABM dashboard Salesforce. When it comes to account based sales Salesforce, you need to have all the information in front of you. That way, you can figure out what is working, what is not, and what needs to be improved. For example, if you use qualified software, you may be able to take advantage of account-based marketing email templates.

One of the most important things you need to look at is the prospect stage. That way, you can figure out which opportunities are more likely to convert. You also need to track the size of your deals, the opportunities per service line, and the time to close. That way, you can figure out how long it will take you to convert a customer and how much revenue your company will generate from that sale.

Salesforce Inbound Marketing

Ultimately, if you want to generate a good sales pipeline, there are a variety of prospecting tactics you should use. For example, you need to take advantage of Salesforce marketing automation when it comes to Salesforce inbound marketing. That way, you can put these inbound marketing tools to work in your Salesforce marketing cloud. Even though inbound marketing is a great way to maintain passive activity and solutions, it won’t be successful alone. You also need to use an account-based marketing plan template to take advantage of outbound prospecting tactics. That way, you can keep your sales team busy, fill in the gaps where your marketing activities cannot deliver, and take advantage of every tool at your disposal.

If you are looking at account-based marketing vs lead generation, it is important to remember that both of these tactics go hand in hand. It is important for your sales teams to identify prospects that are worth your time. If you use software such as UserGems, you can integrate with Salesforce seamlessly and allow your sales teams to hit these goals. Therefore, put UserGems to work for you and your company!