Warm leads = better B2B prospecting workflows
Scale your conversion rates and revenue by going after buyers who already know your business.
Identify new buyers In your target accounts
Reach out to buyers when they're actively evaluating tools and still have the budget.
UserGems monitors your target accounts and surfaces prospects that match your persona when they've just started their new roles.
Integrate with your existing tools
Drive bigger pipeline
Increase win rate
Ready to grow your pipeline?
Are you beholden to business growth and sales metrics? Naturally, then you understand the importance of having as many leads as possible. These days, getting new leads can be challenging. In the past, many businesses relied on random cold calling until they got a few hits. Even though this type of selling has its place, it is not the best way to generate new leads in this modern era of caller IDs. Nowadays, most people will not answer their phones if they do not know who is calling. Therefore, you need a different way of reaching out to people to generate sales. That is where finding a warm lead can be helpful.
If you need to learn how to get leads, you first need to understand warm leads, meaning how they are qualified. A warm lead is someone already interested in purchasing your product or service. This warm lead is a viable sales opportunity for your sales team. A sales group may specify a lead as warm if that person is actively seeking more information about a specific product. This is different from cold leads—people not interested in your products or services. In some cases, you can warm up a cold lead. In other cases, a cold lead may never be interested in your product or service.
If you already have leads, it is essential to grade them appropriately. To grade your existing leads, you need CRM software and a solid understanding of your target market. These will help you discover how warm they might be. A lead qualification tool like UserGems can help you figure out whom you should prioritize next.
Warm Leads Company
Are you having trouble getting people to pick up the phone? Then you may need a warm leads company that can provide you with a database of warm leads—consumers or businesses that may be interested in your products or services. Even though hot lead marketing may help, it is vital to understand your options and how they work.
There are lots of good software that can help you prospect new leads, such as ZoomInfo and LinkedIn Sales Navigator. However, you may not know whether these leads are warm, qualified, or cold. To discover whether your leads are qualified, you need to learn more about them. You need to know how active they are, collect data on their activities, and figure out how you can move them down a sales funnel.
If you learn about their activity, you can measure how qualified they are. Are they actively reaching out to learn more about your product or service? Have they shown interest in learning more about their available options? To determine if a lead is warm, you need a deeper understanding of the market. First, you must understand how people act before they make a purchase. That way, you can figure out if they are interested in your products or services. In some cases, they may be asking for more information. But, this may not necessarily indicate whether they will purchase something soon.
What Is Cold Lead?
Now that we have answered the question, “what is a hot lead,” you might also be asking yourself, “what is a cold lead?” Let's explore the classification of sales leads: hot, warm and cold.
In general, there are two categories of cold leads:
People who are not a good fit for your product or service. For example, if you are selling something that does not solve the prospect's problem.
People who are not interested in purchasing your product or service at that time. Even though your product or service solves the prospect's problem, it might not necessarily be a good fit at the moment.
If you partner with lead generation companies, you will probably work with people interested in the number of leads you have. However, even though you generate more leads, it will only benefit you if those leads are interested in your product or service. In addition, acquiring tons of leads doesn't necessarily mean you will close many deals. Therefore, you need a defined process to qualify different prospects.
It is essential to focus on your classification of sales leads: hot, warm, and cold. If you can figure out who is ready to convert, you can prioritize your time appropriately. That is why you need to understand the profile of your ideal customer. That way, you can compare this profile to the new leads and assess their quality. This will help you figure out what you need to do to increase your conversion rate.
Warm Lead Email Template
So, you have a bunch of cold leads and are looking for ways to warm them up. How do you do that? Of course, you don't want to abandon those leads, neither do you want to overwhelm them with too much information. How can you share important information with your prospects without appearing invasive? That is where a warm lead email template can be helpful. Email is one of the most important tactics you have at your disposal. You can use it to communicate with a warm lead effectively. A warm lead is someone who is actively reaching out, looking for more information about your product or service. Email communication is a great way to collect more information on the prospect and vet if they are a good fit for your product or service.
When it comes to hot vs cold leads, ensure you have multiple email templates at your disposal. For example, your warm lead email template will be different from your B2B cold email templates. It can be difficult to convince someone at the top of your sales funnel to purchase something immediately. So, you will need some time to warm them up.
That is why you need an effective lead qualification system to help you prioritize leads for your sales team. That way, your sales team will not waste valuable time on people who have no chance of converting. For example, you may need to warm up a window shopper before your sales team tries to close the deal. But, your sales team needs to immediately close someone genuinely interested in purchasing your product or service before that person ends up buying from somewhere else.
Buy Warm Leads
We know you want as many warm leads as possible to increase your chances of conversion. One option could be to buy warm leads. By now, you know what warm and cold prospects are. But there is one more kind of prospect you need to know: hot prospects meaning a high intent opportunity for sale. A hot prospect is someone ready to buy your product or service as soon as possible. Even though you may be thinking about buying leads, it is not a good tactic for sales. Though you will get new prospects when you buy warm leads, not all of them will be qualified for your specific business and sales teams.
Also, your business will need permission from those prospects to send them regular messages. This is another barrier that you have to overcome when you buy leads. So avoid purchasing leads, irrespective of whether they are hot, warm, or cold prospects. Instead, apply genuine marketing strategies to solve your prospects' pain points.
How To Get Warm Leads
If you are wondering how to get warm leads, you need to focus on cold, warm, and hot marketing. There are many ways to generate warm leads. A complete sales and marketing funnel can help you gather new leads. You can create a website or use promotional materials to clearly explain how your products and services can solve your prospects’ pain points. Ensure your prospects understand your offers. A software like UserGems can supplement these efforts, but you need to work with your sales team to identify new opportunities.
It’s one thing to generate net new leads, and another thing entirely to understand which leads are warm and will actually convert for your business. What products are they interested in? What phase of the funnel are they in right now? Do they need to talk to sales, or are they just window shopping? So as a B2B sales professional you may be wondering, how to generate warm leads first and foremost?
UserGems enables teams to make the most of the contacts you already know to be the best fit; the ones that have already purchased. Our system integrates directly to your CRM and can tell when your existing customers have switched to new companies, thus providing your organization with another opportunity for a possible sale. Paired with other functionality like the ability to find new contacts based on B2B prospecting parameters, UserGems is the ultimate sales enablement tool to get find leads that are white hot!