Grow ROI with the right lead generation strategies

Executing successful lead generation strategies

The process to find new customers today has evolved dramatically thanks to data. In the past, you may have gotten a bunch of new customers via cold calling. Today much of the lead gen process is done online.

Luckily there are plenty of B2B lead generation strategies to try. If you apply the right strategy to your business, you can improve your conversion rate and generate greater returns on your marketing investment. 

Lead generation process

1. Lead awareness

This first step involves key marketing tactics to spread awareness of your products or services.

2. Lead education

Once you have attracted a target you should teach them about your product or service and build trust in your brand. 

3. Lead sampling

Next you’ll allow potential customers to try out your product or service so they can see how it can solve any of their potential pain points.

4. Lead conversion

Finally, once you’ve shown how your product or service can help the lead will convert.

Set up your lead gen strategies for success

First, you need to identify target personas that your sales team should contact. This is the most important part of your lead generation campaign.

After you have figured out which people to target, you need to develop a strong online presence. This includes your company website, which makes it easier for prospects to find you. Once they find you, they can look at the value propositions you have to offer.

The next step is to collect your visitors’ contact information. How are you going to convince your visitors to submit their contact information? This is where you need the right systems in place for your lead generation strategies to work.

Lead generation techniques

With the right lead generation techniques and tools, you can increase the rate at which you close deals. If you are trying to put the right techniques to work for you, there are several important points you need to keep in mind. These include:

• Figure out what the prospect’s pain points are. Then, try to target those using your company’s products and services.
• Make sure you share materials on the benefits and drawbacks of your products and services. Compare your products and services with others in your industry.
• Make sure you review how your products and services will be implemented. That way, your prospects know what to expect if they purchase your product.
• Do not hide your pricing. Make sure you are upfront with this.

Digital marketing lead generation strategies 

When someone is looking for products and services, they usually turn to the internet for help. What do you do if you are looking for a product or service? There's a good chance you use a search engine. That is how your customers are going to find you as well. Therefore, you need to think carefully about lead generation strategies in digital marketing. 

Organic search

There are numerous SEO lead generation techniques to choose from. A few common examples include blog posts, articles, podcasts, images, and videos. 

Paid ads

You may also want to take advantage of PPC campaigns in tandem with your organic search efforts. 

Educational content

There are lots of options like webinars, downloadable materials, infographics, etc.

Social media

First, figure out which social media platforms your target market uses. Then, make sure you have a strong presence on those platforms. Use social media platforms to know your target market, drive them to your website, and generate strong relationships with them. 

Email drip campaigns

Take advantage of email drip campaigns. You need to be patient, as the conversion cycle is longer for B2B. If you take advantage of email drip campaigns, you will remind your prospects of your company’s value proposition without being invasive.

B2B lead generation strategies 

There is a lot you need to think about if you want to get the most out of your B2B lead generation strategies. In the B2B world, it is critical for you to identify the personas you need to target. That way, your lead generation tactics in marketing strategies can hone in on those people. 

That is exactly where tools such as UserGems can be helpful. UserGems is designed to be one of the most important components of your B2B lead generation strategy. Give your teams a competitive advantage. You can target companies and find contacts who would make great marketing opportunities for your growing business. Are you tired of spending your time trying to convert people who have no interest in your products and services? If so, you need to find a better way to prioritize your leads.

Best lead generation strategies for startups

Even though technology has changed the way numerous industries operate, lead generation will always be a critical part of successful marketing and sales teams. Whether you have a startup or work for a large enterprise company, lead generation is the best way to vet opportunities for your business. 

Once you have generated a bunch of leads, you need to figure out how to prioritize them to get the most out of your time. That is where a lead prioritization tool such as UserGems can help you. This is a premium tool that can help you identify the right leads for your business. That way, you can prioritize people who are going to convert, increasing your close rates. 

Small business lead generation strategies 

There is no shortage of lead generation strategies for small businesses. Clearly, small businesses operate differently from larger corporations. You have fewer people to help execute your strategies and accelerate your sales pipeline. When it comes to lead generation for B2B in the small business world, you need to have the right tools to scale your process.

If you are looking for the best lead enrichment tools for small businesses, you need to take a closer look at UserGems so that you'll spend your time with people who are interested in your products or services. When you work with marketing qualified leads or sales qualified leads, you can increase the rate at which you close deals. Furthermore, you can also use UserGems to scale your services as your company grows. If you are looking to prioritize your leads effectively so you can spend your time wisely, why not check out UserGems?