Signal-based Playbooks
for AI GTM

Explore hundreds of sales & marketing plays to generate pipeline
 

Featured Playbooks

 
Marketing

Build an Always-on Outbound Campaign with AI, Signals & Gifting

Key Signals
All signals
 
Sales Development
UserGems Team

Revive Closed Lost Opportunities

Key Signals
Closed Lost Account
 
Marketing
UserGems Team

Reach Out to Past Champions When They Change Jobs

Key Signals
Past Champions
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Sales Development

Using AI Copilot for Outbound

Key Signals
All signals
 
 
Marketing

Target Companies that are Hiring for Relevant Roles

Key Signals
Hiring
 
 
Sales Development

Use AI Agents for Inbound

Key Signals
All signals
 
 
Marketing

Use AI and Signals to Prioritize ABM Accounts

Key Signals
All signals
 
 
Marketing
UserGems Team

Reach Out to Past Champions When They Change Jobs

Key Signals
Past Champions
 
 
Sales Development
Trinity Nguyen

How to Boost Your AI Outbound Reply Rates

Key Signals
All signals
 
 
Marketing
UserGems Team

Sell to New Hires & Promotions

Key Signals
New Hires & Promotions
 
 
Marketing

Build an Always-on Outbound Campaign with AI, Signals & Gifting

Key Signals
All signals
 
 
Marketing

How to Use AI for Event Outreach

Key Signals
All signals
 
 
Sales Development
UserGems Team

Accelerate Deals with Past Champions

Key Signals
Past Champions
 
 
Sales Development
UserGems Team

Revive Closed Lost Opportunities

Key Signals
Closed Lost Account
 
 
Marketing
Brian LaManna

Prospecting to Previous Users when They Start a New Role

Key Signals
Past Champions
 
 
Customer Success
UserGems Team

Prevent Churn & Drive Expansion

Key Signals
Job Changes
 
 
Marketing

UserGems x Meredith VandeBunte

Key Signals
All signals
 
 
Marketing

UserGems x Kolbie Knorr

Key Signals
All signals
 
 
Marketing

UserGems x JC Vazquez

Key Signals
All signals
 
 
Marketing

How to Turn Job-Changing Champions into Pipeline with LinkedIn Ads

Key Signals
Job Changes
 
 
Sales Development

How to Use Signals for Cold Calling by Julian Flowers

Key Signals
All signals
 
 
Sales Development
UserGems Team

Book Meetings from Website Visitors

Key Signals
Website Visits
 
 
Sales Development

Scale Your Referral Program

Key Signals
Champion Referrals
 
 
Sales Development

Use Recent News to Personalize Outreach

Key Signals
Funding & News
 
 
Sales Development

Sell to New Hires that Join a Customer Competitor

Key Signals
Customer Competitors
New Hires & Promotions