Playbook Library
Past Champion > joined ICP Account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems leads are your previous customers
- Their new role matches your target Persona and they recently started in the last 6 months
Pipeline Generation
Buyer Job Changes
Lead Generation
Champion Tracking
SDR & Marketing
Past Open Opp Contact > joined ICP account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems leads evaluated your product in the past
- Their new role matches your target persona and they started within the last 6 months
Buyer Job Changes
Champion Tracking
Pipeline Generation
Lead Generation
SDR & Marketing
Past Closed Lost Opp > joined ICP Account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems leads evaluated your product in the past
- Their new role matches your target persona and they started within the last 6 months
Champion Tracking
Lead Generation
Pipeline Generation
Revenue Alignment
Buyer Job Changes
SDR & Marketing
Past User > joined ICP Account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems leads were your product users (preferably with high NPS scores)
- Their new role matches your target Persona and they started within the last 6 months
Buyer Job Changes
Pipeline Generation
Lead Generation
SDR & Marketing
Worked at Customer > joined ICP Account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems lead used to work at your customer account but you're unsure how familiar they were with your product
- Their new role matches your target persona and they started within the last 6 months
Buyer Job Changes
Lead Generation
Pipeline Generation
Champion Tracking
SDR & Marketing
New Executive > joined ICP Account
Most Popular
Recommended for
- For: Sales Development, Account Executives, Marketing
- UserGems lead matches your target persona
- They recently joined your target account / account that matches your ICP
- They DON'T have any previous relationship with your company
Lead Generation
Pipeline Generation
Buyer Job Changes
SDR & Marketing
Past Champion > joined Open Opp Account
Most Popular
Recommended for
- For: Account Executives (Sales)
- Good for multi-threading and deal acceleration
Deal Acceleration
Buyer Job Changes
Champion Tracking
Sales
Past Champion > joined Another Customer Account
Most Popular
Recommended for
- For: Customer Success Managers, Account Managers
- Good for strengthening your relationship with this account for future expansion and churn prevention
Buyer Job Changes
Champion Tracking
Account Expansion
Churn Prevention
Customer Success
Open Opp Contact > left the Account
Most Popular
Recommended for
- For: Account Executives (Sales)
- Help with de-risking your open opportunities when a contact leaves mid-cycle
Buyer Job Changes
Sales
Champion > left Customer Account
Most Popular
Recommended for
- For: Customer Success Managers, Account Managers
- Good for preventing churn risks when champions leave
Churn Prevention
Champion Tracking
Buyer Job Changes
Customer Success
Past Evaluator > joined Open Opp Account
Most Popular
Recommended for
- For: Account Executives (Sales), Account Managers
- Good to multi-threading and deal acceleration
Deal Acceleration
Buyer Job Changes
Champion Tracking
Sales
Past End User > joined Open Opp Account
Most Popular
Recommended for
- For: Account Executives (Sales), Account Managers
- Good for multi-threading and deal acceleration
Deal Acceleration
Buyer Job Changes
Champion Tracking
Sales
No results found.
Please try another filter.
Reset all filters