How to replace 6sense with UserGems
Turns out "hot account" alerts that make you do all the work yourself aren't actually that helpful.
The quick answer
Account-level intent was a game-changer in 2015. But in 2026, when most deals involve 8+ people, knowing "the account is interested" isn't enough. You need to know who to reach out to, why they matter, and what to say.
Teams replace 6sense with UserGems because 6sense can only tell you which companies are in-market, while UserGems tells you exactly who to engage, why they matter, and what to do next.
With everything in one AI Command Center and Gem-E handling the execution, with UserGems, you get clear direction and personalized action, not generic account alerts that require manual follow-up.
Why teams replace 6sense
6sense stops at the account level
Without buyer-level visibility, your sales team is left guessing.
To make intent actionable, you need to know who inside the account is actually engaged.
6sense's account matching misses actionable details
This is why "intent-led outbound" often becomes generic messaging that gets ignored. Intent alone doesn't convert, it just tells you someone is researching, not who to contact or what to say.
Teams struggle to explain 6sense scores
This lack of transparency makes ABM marketing-led instead of pipeline-driven, because sales won't act on signals they don't trust.
6sense is a system of insight, not execution
When your reps can't see who to contact or what to say, they act slowly or end up ignoring the intent data. That's the gap UserGems fills.
The AI Command Center difference
The contrast
It’ll tell you "here's a hot account" and you’ll have to jump through multiple disconnected steps.
When you log on to the AI Command Center it'll tell you "here are the buyers showing intent, here's why they're prioritized, here's a drafted email sequence ready to send." All in one seamless workflow.
Closed-Lost
Writing
Sequences
Extension
Why this matters
Here's what that looks like across the five key steps in your buyer-finding workflow:
What changes when you switch
Identifying buyers: From accounts to contacts
What 6sense does:
- Account-level intent from anonymous web activity
- Tells you "Company X is researching" but not who
- No native buyer identification
- Account & contact-level intent: Detect intent at the person level. Know exactly who is researching your topics, then layer in real-world triggers like recent job changes to explain why.
- 42,000+ intent topics: Choose the topics that matter for your market. Gem-E continuously monitors keyword searches and signals for precision targeting.
- Contact-level website de-anonymization: You see their name, title, and contact info, even if they've never filled out a form. Your reps can reach out the same day with context about what they viewed.
The difference: 6sense says "This account might be interested." UserGems says "These specific people are showing real intent right now and here are the reasons why and the context "
Scoring & prioritization: From black box to transparency
What 6sense does:
- Predictive models create account intent stages
- Black box scoring
- Lack of reasoning to why accounts are prioritized
- Limited customization, scoring is strictly limited to 6sense's native signals (extremely small catalog vs. UserGems)
All signals unified: Contact-level signals (e.g. intent, website visits, past champions, former customers, new hires) + account-level signals (e.g. funding, M&A, hiring, news, etc.) + CRM activity, product usage, third-party data, including 6sense intent and 6QA scores if you want to integrate them.
One system for every signal, no jumping between platforms (plus a Chrome extension).
UserGem’s transparent, adjustable scoring includes:
- All signals brought together in one place (CRM activity, third-party data, product usage, contact level intent, website visits, past champions, former customers, new hires)
- 6sense intent and 6QA scores if you want to integrate them
- Scores both accounts and contacts
- Combines everything that indicates buyer readiness
- Models update weekly based on your best customers
- Admins see exactly how each signal contributes
- Weighting can be adjusted
The difference: When sales understands why something is prioritized, they can trust and act on it.
Execution & automation: From alerts to automated action
What 6sense does:
- Provides alerts and dashboards
- It gives you intent information, then leaves the next step up to you
- Requires separate tools for sequences, tasks, outreach
- No automated execution layer, sales still does all the work manually
UserGems is built for execution. After intent is detected, we automatically get reps into action with Gem-E, our AI agent.
When a high-priority buyer is identified, Gem-E automatically:
- Analyzes 600+ signals to understand the full context with job changes, company growth, tech stack, buying intent, and more.
- Embeds those signals across an entire sequence for personalized outreach, including: Email sequences, call scripts, LinkedIn messages and ollow-ups with prior context.
- Pushes directly into your workflow, Salesforce, HubSpot, Outreach, Salesloft, Gong, or wherever your reps already work.
The difference: Gem-E closes the gap between identifying a hot account and hitting send, this helped UserGems reps double their booked meetings from 12 to 24 per month.
ABM: From account lists to contact-level precision
What 6sense does:
- Manages display ad campaigns
- Syncs account-level audiences to ad platforms
- Full ad management (bidding, creative, campaign management)
- LinkedIn contacts (not just accounts) synced to ad platforms
- Contacts dynamically added/removed as signals change
- Audiences stay accurate over time
- 80%+ match rates vs ~30% industry average
- Does not manage bidding or creative (requires separate tool or platform native capabilities)
The difference: With UserGems, Marketing knows exactly who ads are reaching and Sales is working those same people. There’s no disconnect between ad audiences and sales outreach, so you surround your buyers in all channels as one team.
Here's how they compare:
Still stuck on making a decision?
- Want to focus on accounts, not individual buyers
- Rely primarily on paid display ads for ABM
- Don't need contact-level intent or signals
- Have a dedicated team to manage platform and integrations
- Want your sales team to actually adopt ABM
- Need precision: which accounts, which contacts, and why
- Want all signals in one AI Command Center
- Want an AI agent (Gem-E) that automates outbound and ABM execution
- Want transparent scoring you can control
- Want one system to activate sales and marketing together
- Need to go live quickly (days/weeks vs. months)
FAQ
Some teams bring 6sense intent into UserGems, using UserGems as the AI command center for scoring and execution while keeping 6sense for ad management if needed
Yes, for teams wanting buyer-level signals and coordinated sales/marketing execution.
UserGems is an AI command center that combines contact-level intent, job changes and champion signals, CRM data, de-anonymized website activity, and transparent account and contact scoring, plus AI-assisted execution via Gem-E.
Intent is one input for UserGems, not the whole system (unlike 6sense).
No, they'll just spend their time differently. Signals and tasks appear directly in the CRM and sales tools reps already use. Instead of manual prospecting and drafting emails from scratch, reps focus on engaging real buyers. Gem-E handles the heavy lifting (prioritizing accounts and drafting personalized outreach) so reps can review, refine, and send.
Start by bringing 6sense intent into UserGems as one signal among many. See how the unified view changes your workflow. Many teams start here and eventually phase out 6sense as they realize they don't need it.
