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Customer Marketing As A New Lead Generation Channel

Marketing leaders, if you’re doing customer marketing to only drive advocacy, you’re missing out on a high-volume, lower cost lead generation channel.

Trinity Nguyen

How To Successfully Launch A Product [Complete Checklist]

A product launch is probably one of the most impactful projects that require high level of cross-functional collaboration, and yet there are many misconceptions about what a successful one would require.

Trinity Nguyen

Your Funnel Is Causing You To Miss New Sales Opportunities (And How To Fix It)

Sales funnel is the process that you lead potential buyers through when purchasing your products or services. However, it’s one-directional and is causing your sales team to miss out on new sales opportunities.

Trinity Nguyen

Is Outbound Sales Dead?

Inbound leads have high conversion rates and low acquisition costs which make them attractive for many growing SaaS companies. Does that mean outbound sales are obsolete?

Christian Kletzl

How Sales And Marketing Can Work Better Together : Include This Attribute In Your Lead Scoring

Today’s existing Lead Scoring models are missing a critical attribute that leaves many high-potential leads on top of the funnel instead of accelerating them through the funnel to close.

Trinity Nguyen

Five Quick Ways To Find Quality Leads That Many Teams Overlook

When it comes to building pipeline, we often think about finding and targeting cold leads but overlook contacts who evaluated or used us in the past. Yet these are opportunities with higher conversion rates than other types of leads.

Trinity Nguyen

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