UserGems Blog

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How to sell to risk-averse B2B buyers [based on research]

Deep Dives
Sep 10, 2023
7 mins
Boost your chances of selling to risk-averse buyers by learning how they make their purchase decisions in this deep dive.
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Tracking buyer job changes: How UserGems helped 4 companies generate million-dollar pipelines

Deep Dives
Aug 11, 2023
8 mins
Learn how tracking buyers for job changes with UserGems helped these four companies generate millions of dollars in pipeline.
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A step-by-step breakdown of UserTesting's pipeline generation strategy that doubled its response rate

Deep Dives
Aug 10, 2023
8 mins
Build an efficient pipeline generation strategy using this 4-step playbook that helped UserTesting double their response rate and drive $25 million in revenue.
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A piece that describes how to make the best of net revenue retention

A complete guide to net revenue retention: what it is and 8 proven tactics to drive revenue growth

Corrina Owens
Corrina Owens
Sep 17, 2023
9 mins
Best Practices
Churn Prevention
Champion Tracking
Buyer Job Changes
5 selling tips from Kyle Asay

5 effective selling tips from a sales leader

Kyle Asay
Kyle Asay
Sep 17, 2023
10 mins
Best Practices
Sales Prospecting
Pipeline Generation
Champion Tracking
Buyer Job Changes
Open rates can be a useless metric

Forget open rates: engagement is email marketing's true gold

Katy Flatt
Katy Flatt
Sep 12, 2023
9 mins
Best Practices
Sales Prospecting
Lead Generation
How risk averse buyers make buying decisions

How to sell to risk-averse B2B buyers [based on research]

Trinity Nguyen
Trinity Nguyen
Sep 10, 2023
7 mins
Deep Dives
Buyer Job Changes
Champion Tracking
Deal Acceleration
An image showing Marketing and Sales trying to align on ABM attribution

The UserGems playbook to ABM attribution

Dozie Anyaegbunam
Dozie Anyaegbunam
Sep 7, 2023
9 mins
Best Practices
Account-Based Marketing
Buyer Job Changes
Revenue Alignment
Corrina Owens shares her proven methods for reducing churn risk

8 proven ways to reduce churn risk and improve customer retention (+ 3 reasons your customers churn)

Corrina Owens
Corrina Owens
Aug 30, 2023
10 mins
Deep Dives
Churn Prevention
Customer Success
winning customer success strategies to prevent pipeline anxiety

4 ways to reduce pipeline anxiety, according to the UserGem Customer Success team

Dozie Anyaegbunam
Dozie Anyaegbunam
Aug 29, 2023
11 mins
Best Practices
Buyer Job Changes
Churn Prevention
Customer Success
Champion Tracking
5 habits that improve a sales reps' career drastically

Sales rep development: 5 career-boosting habits salespeople should adopt (including how managers can help)

Derek Wang
Derek Wang
Aug 24, 2023
9 mins
Best Practices
Sales Prospecting
Pipeline Generation
5 tips from Lavender on writing better job change outreach emails

5 tips to create an effective job-change outreach email

Dozie Anyaegbunam
Dozie Anyaegbunam
Aug 22, 2023
6 mins
Best Practices
Buyer Job Changes
Pipeline Generation
Cobalt’s playbook for revenue alignment

Revenue alignment: Cobalt's champion tracking playbook for efficient growth

Trinity Nguyen
Trinity Nguyen
Aug 18, 2023
9 mins
Deep Dives
Champion Tracking
Buyer Job Changes
Pipeline Generation
Revenue Alignment
3 expert tips to improve your email outreach ROI with UserGems leads

How to improve the email outreach ROI for your UserGems leads

Justine Wares
Justine Wares
Aug 17, 2023
6 mins
Best Practices
Buyer Job Changes
Champion Tracking
Lead Generation
Pipeline Generation
3 steps for structuring a successful discovery sales call

A 3-step framework for structuring sales discovery calls that close more deals

Krysten Conner
Krysten Conner
Aug 16, 2023
7 mins
Best Practices
Pipeline Generation
Lead Generation
Sales Prospecting
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Videos on demand

Actionable insights on champion tracking & pipeline generation.
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How do past customers impact your revenue?

7:40 mins

Why champion tracking is key for customer success

6:13 mins

Do past champions buy again on their own?

9:06 mins

Champion lifetime value vs. Customer lifetime value

1:23 mins

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