USERGEMS BLOG

More than 60% of the workforce plans to change jobs next year. Are you prepared to turn these into pipeline and revenue?

With over 8000 marketing tech tools available to businesses today, choosing the right tech to make up your marketing tech stack can no longer be limited to what’s new and trendy. Here are seven things to consider when building a marketing tech stack.

We spoke to 10 demand gen. experts to learn how they’ve dramatically improved the ROI of their demand generation programs. Read this to learn ten easy-to-use tactical tips and how to tell if your demand gen. program is working or not.

See how easy it is to leverage relationship data and buyer trigger events with UserGems to grow your pipeline and revenue.

Some of the warmest paths to closing a deal are within easy reach. This article covers why tracking job changes is a critical prospecting tool for revenue teams and offers tips on how to use this data effectively. Stay ahead of the shifting workforce and follow leads that are most likely to buy from you.

Customer support is good, but do you know what’s great? Customer success. Companies that prioritize customer success experience reductions in churn, higher retention rates, and longer customer lifetime values.

Jerry Brooner sat down with Trinity Nguyen, VP, Marketing, UserGems to share his leadership toolkit for leading B2B sales organizations.

Ruth Zive, SVP, Ada shares all her lessons from guiding the company from Series A to C in three years. Plus why nothing beats the data you get from your market.

In this episode of The First 100 Days podcast, Josh sat down with Trinity Nguyen of UserGems to share how managers can improve and sustain employee engagement in the era of the great resignation.

Prospecting can be challenging for revenue teams and annoying for buyers. Find out how finding warmer paths into an account can move the needle on your prospect's purchase decisions.

Have you wondered why your prospect suddenly went radio silent? Find out why your prospects go “ghost” on you and how to prevent it with tips from experts to keep them engaged.

In The First 100 Days podcast, Shelley shares her thoughts on pivoting from agency consulting to in-house, winning with data, what she considers the qualities of a top demand generation marketer, and why it’s essential to be the advocate of your career.

Effective sales teams are closing more deals on shorter sales cycles, even as the average sales cycle length grows. This article covers the tools and tactics every sales team needs to know to accelerate their pipeline.

Are your cold emails reaching prospects or missing the mark? Take a look at the changing landscape of cold outreach and how you can keep up. Hint: smart revenue teams are using data to create cold email campaigns that are strategic, personalized, and timely.

Influencer marketing is big in B2C marketing, but did you know that it’s a largely untapped resource for B2B marketing campaigns? Find out how influencer marketing tactics can help you reach the most valuable audiences.

“We’re in the golden era of marketing. Marketing is the lever that can create growth – and a trajectory of growth – that no other function in the company can. But you can’t win by looking for the next shiny hack.

Looking to accelerate growth across sales, marketing, customer success, product? Check out Bryce Nobles' three lessons from hypergrowth companies Qualtrics and MX.

Sales commission compensation is often the first lever revenue leaders look to adjust when looking to boost sales motivation. Siva Rajamani, Freshworks alumni, co-founder, and CEO of Everstage, knows all about this!

Is cold outreach dead? You've probably heard this question one too many times. No matter what your answer is, you'd agree that one has to always get a temperature check on all your leads.

As an SDR, you are often task-oriented. Whereas with marketing roles, you need to be switched on to the trends and always learning, evolving, and understanding what’s going on in the market,” Catarina says. We sat down with Catarina to find out how she transitioned from sales to marketing on her terms. Plus, some of her best advice for revenue leaders.

Brett is an OG in the B2B sales world. In this interview with Blaise Bevilacqua, Senior Account Executive at UserGems, he talks about leading sales teams, gaining a competitive edge in the B2B marketplace, and the most crucial quality for professional success (not found on a resume).

What would you do if you weren’t afraid? Are you looking to make a major transition--a new job, new city, new country? Jennifer Lien shares tips that have helped her transition to jobs in over three continents

As sales managers, nurturing, developing, and empowering your reps is one the most significant wins of a sales leader. And while the pressure to hit quotas will probably never go away, consistent, structured sales coaching is one of the fastest ways to build successful sales teams.

Over 39% of people plan to change their jobs this year. Are you taking advantage of these buyers’ job changes to accelerate opportunities and win more deals?

With your revenue targets on the line, B2B sales is a high-stakes game — and there’s a lot to lose if you get this wrong. So, how do you gain a competitive advantage in the next normal?

Want to fill your pipeline faster and get more conversions from the leads you already have? Want a prospecting strategy that helps you revive cold opportunities? Good news—you’re in the right place.

It’s a no-brainer that motivated sales team do their work better. Here are three ideas to get your sales team fired up.

Can’t decide between UserGems vs. LinkedIn Sales Navigator? Read this before you jump on the bandwagon.

Career paths are rarely straight lines. But, when is it the right time to leave your decade-long career in sales… to join marketing?

When evaluating your next career opportunity, it’s easy to get caught up in the new title or pay increase. However, how do you successfully assess your next step? Especially if it means leaving your comfort zone.

Buyers now expect more autonomy in their buying experience. How do you transition from sales-led to product-led growth to meet market demands?

In a space where users have a high expectation of software, you only have one chance to make an impression. If you are searching for how to create a successful marketing foundation for product-led growth, check this out.

Imagine leaving everything behind – career, home, family, friends – to travel the world by motorbike. Solo. No ties. No schedule. Just freedom.

Your "alumni customers” who moved to a new company are 3X more likely to buy from YOU than your average leads. But how to best email them?

At some point in our career, we need to either identify your target persona from scratch or go after a new one. What are the best ways to identify and understand this new persona?

What’s your strategy for your next boardroom presentation? For most people, pitching to the board induces cold sweat, but not if you’re prepared and maintain the right perspective.

Going after your previous customers/users and newly-hired buyers will result in much higher conversion rates than your average leads. Here are some email examples and tips that you can use today to reach out to these warm leads.

Becc Holland from Chorus.ai and Christian Kletzl of UserGems share the playbook (AND email examples!) that can help you book more meetings with your former champions and hit your quota quickly.

Looking to track your customer accounts and/or target prospect accounts for job changes? Or missing contacts? But unsure which account types to monitor and how best to prioritize.

Looking to track job changes but unsure what contacts to track? Here's how we track it here at UserGems.

20-30% of people change jobs every year. This also applies to your customers and end-users. These are your highest converting leads. But you need to capture their attention at the beginning of their buying cycle - aka their first 100 days.

Conferences are an effective channel to drive interest and in-person conversations with prospects, customers, and partners. But now everyone needs to find new ways to fill their pipeline.

Marketing leaders, if your customer marketing efforts are only to drive advocacy, you’re missing out on a high-volume, low-cost lead generation channel.

A product launch is probably one of the most impactful projects that require high level of cross-functional collaboration, and yet there are many misconceptions about what a successful one would require.

Sales funnel is the process that you lead potential buyers through when purchasing your products or services. However, it’s one-directional and is causing your sales team to miss out on new sales opportunities.

Inbound leads have high conversion rates and low acquisition costs which make them attractive for many growing SaaS companies. Does that mean outbound sales are obsolete?

Today’s existing Lead Scoring models are missing a critical attribute that leaves many high-potential leads on top of the funnel instead of accelerating them through the funnel to close. 

When it comes to building pipeline, we often think about finding and targeting cold leads but overlook contacts who evaluated or used us in the past. Yet these are opportunities with higher conversion rates than other types of leads.

If you're new to influencer marketing, here are some basic step-by-step recommendations to turn influencers and micro-influencers into your authentic brand ambassadors.

Although influencer and micro-influencer marketing have been two of the hottest trends in the past few years, a new alternative has emerged called “(influential) advocate marketing” that is increasingly showing its powers.