Latest Posts

Is Outbound Sales Dead?

Inbound leads have high conversion rates and low acquisition costs which make them attractive for many growing SaaS companies. Does that mean outbound sales are obsolete?

Christian Kletzl

Sales

How Sales And Marketing Can Work Better Together : Include This Attribute In Your Lead Scoring Model

Today’s existing Lead Scoring models are missing a critical attribute that leaves many high-potential leads on top of the funnel instead of accelerating them through the funnel to close.

Trinity Nguyen

Sales

Five Quick Ways To Find Quality Leads That Most Sales Teams Overlook

When it comes to building pipeline, we often think about finding and targeting cold leads but overlook contacts who evaluated or used us in the past. Yet these are opportunities with higher conversion rates than other types of leads.

Trinity Nguyen

Influencer Marketing

UserGems is showing me all these influencers for my product. What should I do next?

If you're new to influencer marketing, here are some basic step-by-step recommendations to turn influencers and micro-influencers into your authentic brand ambassadors.

Christian Kletzl

Influencer Marketing

How to identify the right influencers, micro-influencers and advocates for your product?

Although influencer and micro-influencer marketing have been two of the hottest trends in the past few years, a new alternative has emerged called “(influential) advocate marketing” that is increasingly showing its powers.

Trinity Nguyen

UserGems Blog