USERGEMS BLOG

With your revenue targets on the line, B2B sales is a high-stakes game — and there’s a lot to lose if you get this wrong. So, how do you gain a competitive advantage in the next normal? Here’s what we learned from interviewing eight sales and marketing leaders on our Keeping it 100 podcasts.

Want to fill your pipeline faster and get more conversions from the leads you already have? Want a prospecting strategy that helps you revive cold opportunities? Good news—you’re in the right place.

It’s a no-brainer that motivated sales team do their work better. Here are three ideas to get your sales team fired up.

Can’t decide between UserGems vs. LinkedIn Sales Navigator? Read this before you jump on the bandwagon.

Career paths are rarely straight lines. But, when is it the right time to leave your decade-long career in sales… to join marketing?

When evaluating your next career opportunity, it’s easy to get caught up in the new title or pay increase. However, how do you successfully assess your next step? Especially if it means leaving your comfort zone.

Buyers now expect more autonomy in their buying experience. How do you transition from sales-led to product-led growth to meet market demands?

In a space where users have a high expectation of software, you only have one chance to make an impression. If you are searching for how to create a successful marketing foundation for product-led growth, check this out.

Imagine leaving everything behind – career, home, family, friends – to travel the world by motorbike. Solo. No ties. No schedule. Just freedom.

Your "alumni customers” who moved to a new company are 3X more likely to buy from YOU than your average leads. But how to best email them?

At some point in our career, we need to either identify your target persona from scratch or go after a new one. What are the best ways to identify and understand this new persona?

What’s your strategy for your next boardroom presentation? For most people, pitching to the board induces cold sweat, but not if you’re prepared and maintain the right perspective.

Going after your previous customers/users and newly-hired buyers will result in much higher conversion rates than your average leads. Here are some email examples and tips that you can use today to reach out to these warm leads.

Becc Holland from Chorus.ai and Christian Kletzl of UserGems share the playbook (AND email examples!) that can help you book more meetings with your former champions and hit your quota quickly.

You're interested in monitoring your customer and prospect accounts for missing contacts, but unsure how to prioritize them. Here are some ways to get you started.

You're interested in tracking your contacts for job changes, but unsure how many contacts, which contact types, and how to best prioritize. Here are some suggestions.

20-30% of people change jobs every year. This also applies to your customers and end-users. These are your highest converting leads. But you need to capture their attention at the beginning of their buying cycle - aka their first 100 days.

Conferences are an effective channel to drive interest and in-person conversations with prospects, customers, and partners. But now everyone needs to find new ways to fill their pipeline.

Marketing leaders, if your customer marketing efforts are only to drive advocacy, you’re missing out on a high-volume, low-cost lead generation channel.

A product launch is probably one of the most impactful projects that require high level of cross-functional collaboration, and yet there are many misconceptions about what a successful one would require.

Sales funnel is the process that you lead potential buyers through when purchasing your products or services. However, it’s one-directional and is causing your sales team to miss out on new sales opportunities.

Inbound leads have high conversion rates and low acquisition costs which make them attractive for many growing SaaS companies. Does that mean outbound sales are obsolete?

Today’s existing Lead Scoring models are missing a critical attribute that leaves many high-potential leads on top of the funnel instead of accelerating them through the funnel to close. 

When it comes to building pipeline, we often think about finding and targeting cold leads but overlook contacts who evaluated or used us in the past. Yet these are opportunities with higher conversion rates than other types of leads.

If you're new to influencer marketing, here are some basic step-by-step recommendations to turn influencers and micro-influencers into your authentic brand ambassadors.

Although influencer and micro-influencer marketing have been two of the hottest trends in the past few years, a new alternative has emerged called “(influential) advocate marketing” that is increasingly showing its powers.