AI for ABM that reps love

Know the exact buyers showing intent (not just company). Have one place for all Signals, Account Scoring, and automate both Sales and Marketing actions.

CONTACT-LEVEL INTENT & WEBSITE VISITS

Intent signals that reps are excited to work on

Contact-level intent: Detect intent at the person level, not just the company. Know exactly who is researching your topics.

42k+ intent topics: Choose the topics that matter for your market. Gem-E continuously monitors keyword searches and signals for precision targeting.

Contact-level website de-anonymization: Know who is on your website, how frequently, and how recently, regardless of whether you had them in your CRM.
 
Contact-level intent and website de-anonymization by UserGems
signal ORCHESTRATION

One place for all your signals

"Intent" alone isn't enough to convert buyers.

Gem-E combines "intent" with other signals (UserGems' native + your 1st, 2nd, 3rd party data) for a richer and more holistic Account & Contact Scoring.

No more siloed tools or toggling between 18 different tabs.
 
UserGems Signal Library
account & CONTACT scoring

AI Scoring that is not a black box

AI Scoring: Based on your best customers, Gem-E analyzes 600+ signals to update Contact and Account scores weekly, showing who’s most likely to buy right now.

Humans in the loop: Admins can adjust weights for each signal and see a preview of the accounts before hitting Save.

No Data Scientists needed.
 
UserGems account & contact scoring
contact-level advertising

Precise targeting with Contact-level & Signal-based Advertising

Instantly sync high-intent contacts to LinkedIn Ad Audiences. Contacts are dynamically added or removed, keeping every campaign accurate and up to date.

Because UserGems verifies every contact data, your match rate will be 80%+ (compared to the industry standard of 30%)

No more guessing who your ads are actually reaching.
 
AI SDR / SALES OUTREACH

Automating outreach to help reps action ABM

Gem-E adds buyers into sequences and writes hyper-personalized emails on behalf of your reps.

Your reps wake up to tasks already queued in their Outreach/ Salesloft/Gong with emails ready to send. They'll have more time to engage with buyers instead of manual research.

All of your ABM accounts will be worked on consistently.
 
SALES TEAM'S adoption

ABM and signals that reps actually trust

Your reps know exactly why the ABM accounts were selected, who they need to target & what to say on calls -- helping them book 2-3X more meetings.

Reps don't need to change how they work. Gem-E brings signals and account insights right into your CRM (Salesforce, Hubspot), Outreach, Salesloft, and Gong.
 
data enrichment

Create and enrich Buying Groups

Gem-E automatically creates and enriches buyers and companies, including flagging those who are no longer there.

For Marketing: have the most accurate buyer-level audiences for precise targeting on LinkedIn, Google, and Meta. This improves your ROAS and unlocks high-impact campaigns such as "multi-thread open opportunities".

For Sales: no more manually searching for prospects and researching. Reps know exactly who the warmest prospects are, and why. Also know who else they should multi-thread to.
 

Frequently Asked Questions

What is Gem-E and how does it help ABM?

Gem-E is an AI agent by UserGems that turns signals into actions. UserGems as the Command Center captures intent and buying signals (including contact-level intent and website visits), prioritizes in-market companies and buyers, then deploys Gem-E to help your team reach them with personalized outreach and synchronized ad campaigns.

How does Gem-E pick which buyers to target?

As the Command Center, UserGems scores companies and buyers using a mix of over 600 factors and signals (e.g., contact-level intent, job changes, past engagement, account fit, and historical deal data) to highlight which buyers are most likely ready to buy.

Will Gem-E work with our existing tools?

Yes. Gem-E can plug into your current CRM, intent data providers, marketing automation, ad platforms and enrichment tools — and orchestrate them together.

What type of teams get the most value from Gem-E?

ABM marketers, SDRs, account executives and rev-ops teams focused on accounts with multiple buying stakeholders — especially those doing multi-thread outreach or coordinated sales + marketing campaigns.

Is Gem-E just for new accounts or can it help with existing / closed-lost ones?

It works for both. Gem-E can help identify in-market buyers in both new target accounts and previously engaged accounts (including closed-lost), helping you re-engage and expand.

How much human effort is required to run Gem-E?

Minimal. Once configured, UserGems/Gem-E automates contact scoring, outreach drafts, ad audience syncs, and workflow triggers — letting your team focus on high-value decisions rather than manual research or segmentation work.