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Playbooks

Playbook 1: Previous customers recently started their new role

Playbook 2: Previous customers have been in the new role for a while

Playbook 3: Previous customers' new job is not within your buyer persona

Playbook 4: Ask for referrals

Playbook 5: AE to prevent deal risk when someone leaves

Playbook 6: AE to accelerate deal when a previous customer joins the account

Playbook 7: CSM to prevent churn risk when someone leaves

Playbook 8: CSM to increase adoption and retention by multi-threading others

Email Templates

Email to previous customers

Reference your previous customers when contacting others within the account

Ask for referrals

Email to a new executive in your target account

AE to prevent deal risk when someone leaves by contacting others in the company

Welcome a new executive that joined your customer account

Congratulate a customer that got promoted to a new business unit

Blog posts

How to Book More Meetings at Scale When Your Champions Switch Companies Or Roles

Email Examples For UserGems Leads (Past Customers and New Buyers)

4 Ways To Generate Demand When Buyers Changed Jobs To New Companies

How To Boost Your Pipeline Quickly

Customer Marketing As A New Demand Generation Channel

How To Successfully Launch A Product [A Complete Checklist]

Your Funnel Is Causing You To Miss New Sales Opportunities (And How To Fix It)

Is Outbound Sales Dead?

How Sales And Marketing Can Work Better Together : Include This Attribute In Your Lead Scoring

Five Quick Ways To Find Quality Leads That Many Teams Overlook

Which Contacts Should I Track For Job Changes

Which Accounts Should I Monitor

How To Identify Influencers

How To Engage With Influencers

Four Steps to Prepare for Your First Board Presentation

How To Identify And Market To A New Persona

How To Turn Your Customers' Job Changes Into Hot Leads And New Deals

Sinje Gottwald On the Road Less Traveled

Pitch: A Perfect PLG (Product-Led-Growth) Launch

How To Transition From Sales-led To Product-led Growth

Embrace the Learnings with Kevin Marasco

Sales to Marketing: Shifting to Win

Tracking Customers When They Change Jobs: UserGems vs. LinkedIn Sales Navigator

How to Inspire Your Sales team to Prospect 2X Better: 3 Ideas that Work

Use This Three-Pronged Prospecting Strategy to Close More Deals

How to Gain a Competitive Advantage: 8 Ways Revenue Teams Can Do Better in 2021

Podcast

Season 1: Trailer

First 100 Days as a First-Time CMO with Kyle Lacy, Lessonly

Keepin' it 100 with Christian Kletzl, UserGems

Keepin' it 100 with Nelson Gilliat, UserGems

First 100 Days of Addressing the Pandemic with Daniel Wallerstorfer, Novogenia

Keepin' it 100 with Andrea Butcher, HRD Advisory Group

Keepin' it 100 with Michael Jabbara, Visa

First 100 Days as a Sales Leader for a High-Growth Company with Jesse Osborne, Tipalti

Keepin’ it 100 with Jesse Osborne, Tipalti

Keepin’ it 100 with Brooke Bachesta, Outreach.io

First 100 Days of Building a RevOps Engine with Rosalyn Santa Elena, Clari

Keepin’ it 100 with Alfie Marsh, Spendesk

Keepin’ it 100 with Jim Gonzales, SoftBank Robotics America

First 100 Days of Owning a Pipeline Number with Chi-Chi Liang, Alloy

Keepin’ it 100 with Malcom Smith, HackerOne

Keepin’ it 100 with Max Fund, Zerto

First 100 Days Going from B2C to B2B with Vyara Ndejuru, Element AI

Keepin’ it 100 with Carlos García Navares, Branch.io

Keepin’ it 100 with Gabrielle Blackwell, Gong

Season 2: Trailer

How to prepare for your first board presentation in four manageable steps by Amit Pande, Aviso AI

Keepin’ it 100 with Kirti Dewan, Bugsnag

Keepin’ it 100 with Nicole Penland, Reciprocity

The First 100 Days of Marketing to a New Persona with Brett Li, Tonkean

Keepin’ it 100 with Derek Wang, UserGems

Keepin’ it 100 with Blaise Bevilacqua, UserGems

The First 100 Days of Traveling the World on a Motorbike with Sinje Gottwald, Workato

Keepin’ it 100 with Eduardo Valladolid, Thought Industries (Pt1)

Keepin’ it 100 with Eduardo Valladolid, Thought Industries (Pt2)

The First 100 Days of Joining a PLG (product-led-growth) Startup with Kate Donahue, Pitch

Keepin' it 100 with Kate Donahue, Pitch

Keepin’ it 100 with Stephanie Cox, Lumavate

The First 100 Days of Transitioning from Sales-led to Product-led with Stephanie Cox, Lumavate

Keepin’ it 100 with Graham Collins, QuotaPath (part 1)

Keepin’ it 100 with Graham Collins, QuotaPath (part 2)

The First 100 Days of an Accidental Marketer with Kevin Marasco, Zenefits

Keepin’ it 100 with Kevin Marasco, Zenefits

Keepin’ it 100 with Dozie Anyaegbunam, UserGems

The First 100 Days of Switching from Sales to Marketing with Nicole Penland, Reciprocity

News

UserGems Shortlisted For Three 2020 SaaS Awards

Interview: How To Drive Revenue When Customers Change Their Jobs

UserGems Completes SOC 2 Certification Standards

UserGems Helps B2B Companies Generate More Revenue With Critical Insights Into Buyers' Job Changes

UserGems Snags $2.4M Seed

B2B Firm UserGems Raises $2.4 Million In Seed Funding

Pages

Demand generation

B2B demand generation (N)

B2B lead generation tools

B2B lead generation software

Lead generation strategies

Account based marketing strategy

Account Based Marketing tactics (N)

Salesforce Account Based Marketing

Demand generation strategy examples

Data enrichment software (N)

Data enrichment tools

CRM data enrichment

Lead enrichment tools

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