vs.

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UserGems to Clay

Which tool is best for you?

UserGems is best if you want:
Always-on pipeline system - enrichment, signals, scoring, AI emails, ad audiences
Contact-level signals with high data accuracy  (97% accuracy)
Clay is best if you want:
One-off data enrichment or experiments
Technical resources in your team to build, maintain, debug, and update over time

How UserGems & Clay fit in your stack

UserGems & Clay
Feature comparison
UserGems logo
vs.
Clay logo
ENRICHMENT & SIGNALS
Data Coverage
Native, include verification
Waterfall from 3rd party providers
Data Accuracy
90%+ accuracy
40-60% accuracy
Research Agent
Native
Native
PRIORITIZATION
Account & Contact Scoring
Native, built from your sales history
Built by yourself
Account Buying Stages
Native
ORCHESTRATION
Workflows
Native
Manual set up
Signal-based Campaigns
Out of the box ready
Manual set up
Integrations to CRM, SEP, MAP, Ad platforms
Conditional logic for specific campaigns
Write in plain English. No code.
Manual set up
AI MESSAGING (WRITING AGENT)
Writing Agent
Already came with outbound best practices, then you customize it
Prompt from scratch
Company-wide messaging guidelines, including when to use which content
Campaign-specific messaging
MCP
Surface Data via Claude, ChatGPT
Build Campaigns in Claude, ChatGPT
SALES ENABLEMENT
AI Chrome Extension
Training for Your Team
TOTAL COST OF OWNERSHIP
Credit-based Pricing
Support
Technical CSMs included
On your own or need to hire an agency
Money-back guarantee
DATA SECURITY & COMPLIANCE
GDPR & SOC-2 Type 2 Compliance
5 of 7 default enrichment providers are not SOC-2 certified

See why companies use UserGems for their always-on pipeline programs

See customer stories
"At Sendoso, UserGems is our GTM Command Center, automating always-on AI outbound and expansion based on buying signals, relationships, and all of our CRM data.We use Clay for experiments, seasonal campaigns and one-off data enrichment."
Austin Sandmeyer
Head of Growth & GTM Engineering
"In just 2 months, UserGems AI generated over a million in pipeline and 24 direct source opportunities. This helps us achieve 104% of pipeline target."
Steve Jones
VP of Demand Generation
“UserGems cadences are consistently our top-performing outbound cadences. So we are always looking for new ways to expand. Love the product and team!”
Jake Jones
Marketing Automation Manager

Frequently asked questions

What's the difference between UserGems and Clay?

UserGems is an always-on pipeline system with enrichment, signals, scoring, and AI messaging pre-built. Clay is a flexible tool you build and maintain yourself, usually needing a RevOps engineer or agency to run it.

Is Clay hard to set up?

Clay isn't out-of-the-box — its own leadership team has said it's not easy to use, and most teams hire an agency or dedicated RevOps resource to run it. UserGems works with your existing team, no technical build required.

How accurate is Clay's data vs. UserGems?

Clay's waterfall enrichment typically lands at 40–60% accuracy; in a recent head-to-head, UserGems hit 97% vs. Clay's ~70%. UserGems verifies its own data and guarantees sub-5% bounce rates.

What does Clay actually cost?

Clay runs ~$8.6K–$21K/year on credits (deducted even on failed lookups), plus the cost of an agency or RevOps hire to operate it. UserGems bundles enrichment, signals, scoring, and AI messaging for a comparable or lower all-in cost, with a money-back guarantee.

Should I choose UserGems or Clay?

You can use both together. Use Clay for one-off enrichment and experiments. Use UserGems for an always-on system for signal campaigns and AI execution.