Should you choose UserGems or Clay to automate outbound?
vs.
Who should choose UserGems:
Looking for proven signal-based campaigns, eg. job changes, revive closed lost, intent, hiring, etc.
Prefer easy-to-use, no-code solutions to automate outbound with signals and AI
Who should choose Clay:
Looking for unique signals (eg. restaurants with 4+ negative reviews, companies that ship large items, etc.)
Have technical RevOps resources or agency to build and manage all the outbound plays
Ease of Use
✅
Turnkey. Fully managed
✅
Drag & drop interface
🟡
DIY setup & maintenance
🟡
Technical table-oriented interface
Find Prospects
✅
100% proprietary data & verification
✅
Undefeated accuracy across 100s data comparisons
✅
>96% accuracy
🟡
Waterfall enrichment from 3rd party data providers leading to email deliverability issues
🟡
Requires a full time employee or agency to build & maintain campaigns
🔴
40%-60% accuracy
Data Accuracy
🟡
80-90% email enrichment
🟡
50-70% phone number enrichment
✅
<1% inaccurate contact profiles
✅
75-90% phone number enrichment
🟡
50% of contacts incorrectly matched or have invalid emails
AI Messaging
✅
Combines multiple signals & CRM data for enterprise-ready contextual sequencing
✅
Create multi-step sequences that flow together seamlessly
🟡
Template-based prompts, customization is highly variable based on user-input
🟡
Requires multiple tables and advanced look up logic to create sequences
Integrations
✅
Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.
🔴
Custom build required
Pricing
🔴
Annual only
✅
Predictable
✅
Money-back guarantee on ROI
✅
DIY setup & maintenance
🔴
Hidden costs of usage scale & agency
🔴
No ROI guarantee
What Clay, their agencies, and customers say
"At Sendoso, we use Clay and UserGems for our outbound and they both have their own value.
We use Clay for experiments, seasonal campaigns and one-off data enrichment.
We use UserGems for automating always-on AI outbound based on buying signals, past relationships, and all of our CRM data."
Austin Sandmeyer
Head of Growth & Customer Marketing
$6.5M+
in pipeline
Why the best revenue teams choose UserGems
$8M+
in closed won's
$28M
in pipeline
+15%
in pipeline
$6.5M
in pipeline
30x ROI
in pipeline
15x ROI
in one year
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"We tripled our entire outbound in one quarter. 50% of the phenomenal growth were generated through UserGems.”
Bobby Chapman
Director Global Business Development
