Should you choose UserGems or Clay to automate outbound?

vs.

Who should choose UserGems:

Looking for proven signal-based campaigns, eg. job changes, revive closed lost, intent, hiring, etc.

Prefer easy-to-use, no-code solutions to automate outbound with signals and AI

Who should choose Clay:

Looking for unique signals (eg. restaurants with 4+ negative reviews, companies that ship large items, etc.)

Have technical RevOps resources or agency to build and manage all the outbound plays

UserGems

Clay

Ease of Use

✅

Turnkey. Fully managed

✅

Drag & drop interface

🟡

DIY setup, bug-fix & maintenance

🟡

Technical table-oriented interface

Data Accuracy

✅

Proprietary data & verification

✅

Undefeated accuracy across 100s data comparisons

✅

>96% accuracy

🟡

Waterfall enrichment from 3rd party data providers without verification

🟡

Requires a dedicated RevOps or agency to build & maintain campaigns

🔴

40%-60% accuracy

Data Coverage

🟡

80-90% email enrichment

🟡

50-70% phone number enrichment

✅

75-90% phone number enrichment

🟡

50% of contacts incorrectly matched or invalid emails

🔴

5% of contacts provided are against LinkedIn’s terms

Signal-based Campaigns

✅

Out-of-the-box ready. No code.

🟡

Library of 21+ most powerful outbound signals.

✅

Can combine with other 3rd-party signals, including custom signals from Clay

🟡

Manual setup

✅

Can find any unique, bespoke signal

🔴

Custom build required for every additional signal

AI Messaging

✅

Combines multiple signals & CRM data for contextual messaging

✅

Create multi-step sequences that flow together

🟡

Template-based prompts, customization is highly variable based on user-input

🟡

Requires multiple tables and advanced look up logic to create sequences

AI Copilot

✅

AI Copilot brings insights to where your reps are - directly in Outreach, Salesloft, Salesforce, Hubspot

🔴

None

Integrations

✅

Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.

🔴

Custom build required

Pricing

🔴

Annual only

✅

Predictable

✅

Money-back guarantee on ROI

✅

DIY setup & maintenance

🔴

Hidden costs of usage scale & agency

🔴

No ROI guarantee

Ease of Use

✅

Turnkey. Fully managed

✅

Drag & drop interface

🟡

DIY setup & maintenance

🟡

Technical table-oriented interface

Find Prospects

✅

100% proprietary data & verification

✅

Undefeated accuracy across 100s data comparisons

✅

>96% accuracy

🟡

Waterfall enrichment from 3rd party data providers leading to email deliverability issues

🟡

Requires a full time employee or agency to build & maintain campaigns

🔴

40%-60% accuracy

Data Accuracy

🟡

80-90% email enrichment

🟡

50-70% phone number enrichment

✅

<1% inaccurate contact profiles

✅

75-90% phone number enrichment

🟡

50% of contacts incorrectly matched or have invalid emails

AI Messaging

✅

Combines multiple signals & CRM data for enterprise-ready contextual sequencing

✅

Create multi-step sequences that flow together seamlessly

🟡

Template-based prompts, customization is highly variable based on user-input

🟡

Requires multiple tables and advanced look up logic to create sequences

Integrations

✅

Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.

🔴

Custom build required

Pricing

🔴

Annual only

✅

Predictable

✅

Money-back guarantee on ROI

✅

DIY setup & maintenance

🔴

Hidden costs of usage scale & agency

🔴

No ROI guarantee

What Clay, their agencies, and customers say

Why the best revenue teams choose UserGems

$8M+

in closed won's

$28M

in pipeline

+15%

in pipeline

15x ROI

in one year

30x ROI

in pipeline

$800k

in first 6 weeks

"We tripled our entire outbound in one quarter. 50% of the phenomenal growth were generated through UserGems.”

Bobby Chapman

Director Global Business Development

Who should choose UserGems:

Who should choose Clay:

What Clay, their agencies, and customers say

Why the best revenue teams choose UserGems

Double your pipeline with the same team.