Signals

No more spray and pray

Target buyers who are most likely to convert. Combine multiple signals to prioritize the warmest buyers and have more relevant outreach.

 
UserGems Signal Library
PAST CHAMPIONS

Previous customers are 3X more likely to buy again

Unlock a new source of pipeline and accelerate deals by engaging with your previous customers, users, and prospects at their new companies.

But most companies miss 85% of these warmest leads.
 
UserGems' Past Champions signal
NEW HIRES & PROMOTIONS

New executives are 2.5X more likely to convert in their first 3 months

Monitor your target accounts for new hires and promotions that match your persona.

Great for prospecting, reviving closed lost, de-risking existing opportunities, and preventing churn risks.
 
UserGems' New Hires & Promotions signal
INTENT & WEBSITE VISITS

Intent signals that reps are excited to work on

Account & Contact-level intent: Detect intent at the person level (not just the company). Know exactly who is researching your topics.

42k+ intent topics: Choose the topics that matter for your market. Gem-E continuously monitors keyword searches and signals for precision targeting.

Account & Contact-level website de-anonymization: Know who is on your website, how frequently, and how recently.
 
Contact-level intent and website de-anonymization by UserGems
buying group

Today's average buying group is 7 - 12 people

Automatically acquire missing persona-matching contacts for Target or High-intent Accounts, and add them to sequences (or alert your reps via Slack or email).

This helps team with multi-threading and surround the buying groups, increasing the win rate by 3X.
 
UserGems' Intent signal (account & contact level)
customer referrals

84% of buyers start their evaluation through referrals

Identify where your customers used to work and ask for introductions into those companies, at scale.

Turn referrals into a new channel for your pipeline.
 
UserGems' Customer Referrals signal
customer COMPETITORS

Mentioning competitors in the outreach converts 2.5X higher

Target competitors of your customers. Use AI to mention relevant Customer Stories to maximize conversion rates.
 
UserGems' Customer Competitor signal
bring your own signals

Combine your own signals & data with ours

Sync any first-party data you have (eg, content downloads, event registrations, your existing intent data, etc.) to UserGems. We'll combine it with our native signals, enrich, score, and orchestrate the AI outreach and advertising.
 
Orchestrate multiple signals with UserGems
signal ORCHESTRATION

One place for all your signals

Use our native signals or combine them with your own (intent, product usage, CRM data, etc.) for holistic buyer journeys, accurate Account Scoring, and personalized outreach.

No more siloed tools or scattered tabs.
 
UserGems Signals Library

Frequently Asked Questions

What are “signals”?

Signals are data points that indicate buying interest or activity — such as job changes, website visits, past usage, intent data, past champions, referrals, or CRM/user activity.

How does UserGems prioritize and score signals?

Each signal is scored based on recency, relevance to your ideal customer profile, and past outcomes. The highest-scoring accounts and contacts show up as top priorities in your dashboard.

Can we combine our own first-party data with native signals?

Yes. You can feed in your own CRM data, product usage, event attendance or other first-party data — and UserGems will treat them as additional signals, enriching the scoring model.

How do signals trigger actions for sales and marketing?

Through Intelligent Workflows: when a signal fires, workflows can automatically create tasks, send alerts, update CRM records, queue ad campaigns, or launch personalized outreach via AI or templated sequences.