Should you choose UserGems or 6sense?
vs.
6sense: tells you
"Where" & focuses on
display ads
Tells you which Accounts show intent
Doesn't have Contact-level intent or signals
Mostly uses 6sense native signals
Blackbox predictive scoring model
Integrations to ad platforms & display networks
You should choose 6sense if you:
- Rely on Paid Ads for ABM
- Focus on Accounts, not on Contacts
- Don't need Contact-level signals
UserGems: tells you "Who+When+Why" & activates sales + marketing
Tells you which Accounts have the most signals
Tells you Who in those accounts most likely convert
Combines UG native & your own signals
Transparent Account & Contact scoring model
Sync signal-based & contact-level Audiences to Ad platforms. No ad campaign management.
You should choose UserGems if you:
- Want your sales team to adopt the ABM program
- Want precision: which Accounts, Contacts, and Why
- Want to combine many signals (1st, 2nd, 3rd party)
* You can also bring 6sense' intent and 6QA scores to UserGems as one place for all your signals +scoring, and orchestrate sales + marketing activities.
Ease of Use
✅
Turnkey. Fully managed
✅
Drag & drop interface
🟡
DIY setup & maintenance
🟡
Technical table-oriented interface
Find Prospects
✅
100% proprietary data & verification
✅
Undefeated accuracy across 100s data comparisons
✅
>96% accuracy
🟡
Waterfall enrichment from 3rd party data providers leading to email deliverability issues
🟡
Requires a full time employee or agency to build & maintain campaigns
🔴
40%-60% accuracy
Data Accuracy
🟡
80-90% email enrichment
🟡
50-70% phone number enrichment
✅
<1% inaccurate contact profiles
✅
75-90% phone number enrichment
🟡
50% of contacts incorrectly matched or have invalid emails
AI Messaging
✅
Combines multiple signals & CRM data for enterprise-ready contextual sequencing
✅
Create multi-step sequences that flow together seamlessly
🟡
Template-based prompts, customization is highly variable based on user-input
🟡
Requires multiple tables and advanced look up logic to create sequences
Integrations
✅
Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.
🔴
Custom build required
Pricing
🔴
Annual only
✅
Predictable
✅
Money-back guarantee on ROI
✅
DIY setup & maintenance
🔴
Hidden costs of usage scale & agency
🔴
No ROI guarantee
What your peers say
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