Should you choose UserGems or 6sense?

vs.

6sense: Great at the "Where"
‍

Tells you which Accounts show intent

Doesn't have Contact-level intent or signals

Mostly uses 6sense native signals

Blackbox predictive scoring model

Integrations to ad platforms & display networks

You should choose 6sense if you:

Rely on Paid Ads (for ABM)
Focus on Accounts, not on Contacts
Don't need Contact-level signals

‍

UserGems: "Who+When+Why" & Signal Orchestration

Tells you which Accounts have the most signals

Tells you Who in those accounts most likely convert

Combines UG native & your own signals

Transparent Account & Contact scoring model

Does not have integrations to ad platforms

You should choose UserGems if you:

Rely on Sales outreach to target buyers
Want precision: which Accounts & Contacts, and Why
Want to combine many signals (1st, 2nd, 3rd party)

* You CAN also bring 6sense' intent and 6QA scores to UserGems as one place for all your signals and scoring.

UserGems

Intent

✅

Account-level intent: native

🔴

Contact-level intent: not available

🟡

Account-level intent: 3rd-party from 6sense, Bombora,

🟡

Contact-level intent: 3rd-party from Vector

Other Signals

🟡

Unclear what's in Signalverse

🔴

Does not support non-6sense signals, except G2

🟡

Library of 21+ native signals

✅

Bring your own signals (1st & 3rd party)

Build List & Data Quality

✅

Standard Account & Contact enrichment info

🟡

3rd party data

🔴

46-60% accuracy for Contact data

✅

Standard Account & Contact enrichment info

✅

Proprietary data & verification

✅

>96% accuracy

Account & Contact Scoring

✅

Account scoring

🔴

Contact scoring

🟡

Use only 6sense signals for scoring

🟡

Need 6sense data scientists to edit

✅

Account scoring

✅

Contact scoring

✅

Combine ALL of your signals in the scoring

🟡

You can edit the model yourself

Advertising

✅

Integrations to ad platforms & ad networks

🔴

Not available

AI Messaging

🟡

Personalization mostly based on persona & CRM data

🟡

AI handles replies (TBC)

✅

Personalization based on persona, signals & CRM data

🔴

Gem-E doesn't handle replies

Workflow Automations

✅

Create segments of Audiences based on signals

✅

Auto-enroll (or remove) contacts to CRM & SEP sequences

✅

Auto-enroll (or remove) contacts to Display Ads

✅

Create segments of Audiences based on signals

✅

Auto-enroll (or remove) contacts to CRM & SEP sequences

🔴

Not available

Pricing

🔴

No ROI guarantee

✅

Money-back guarantee on ROI

Ease of Use

✅

Turnkey. Fully managed

✅

Drag & drop interface

🟡

DIY setup & maintenance

🟡

Technical table-oriented interface

Find Prospects

✅

100% proprietary data & verification

✅

Undefeated accuracy across 100s data comparisons

✅

>96% accuracy

🟡

Waterfall enrichment from 3rd party data providers leading to email deliverability issues

🟡

Requires a full time employee or agency to build & maintain campaigns

🔴

40%-60% accuracy

Data Accuracy

🟡

80-90% email enrichment

🟡

50-70% phone number enrichment

✅

<1% inaccurate contact profiles

✅

75-90% phone number enrichment

🟡

50% of contacts incorrectly matched or have invalid emails

AI Messaging

✅

Combines multiple signals & CRM data for enterprise-ready contextual sequencing

✅

Create multi-step sequences that flow together seamlessly

🟡

Template-based prompts, customization is highly variable based on user-input

🟡

Requires multiple tables and advanced look up logic to create sequences

Integrations

✅

Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.

🔴

Custom build required

Pricing

🔴

Annual only

✅

Predictable

✅

Money-back guarantee on ROI

✅

DIY setup & maintenance

🔴

Hidden costs of usage scale & agency

🔴

No ROI guarantee

"Since launching UserGems' AI agent (Gem-E), we've generated nearly $100k in pipeline in just three months through automation!
‍

A key signal has been combining 6sense with Gem-E, which enables timely outreach to in-market accounts and identifies key target buyers. By layering buying signals, we’ve enhanced our targeting.

‍

For example, identifying new leadership hires at in-market accounts has led to early meetings, allowing us to connect with decision-makers within their first 3 months at engaged accounts.

‍

This automation helps us reach out to buyers who look for Mimecast solutions to better protect their organizations."

‍

Tammy Bernberg

Growth Marketing Manager

$45M+

in pipeline

6sense: Great at the "Where"‍

UserGems: "Who+When+Why" & Signal Orchestration

Double your pipeline with the same team.

6sense: Great at the "Where"
‍