Should you choose UserGems or 6sense?

 
vs.

6sense

Tells you which Accounts show intent
Doesn't have Contact-level intent or signals
Mostly uses 6sense native signals
Account Scoring is a black box
Ad platforms & display networks
Manual sales activation; low adoption
 

UserGems

Tells you which Accounts have the most signals
Tells you Who in those accounts most likely convert
Combines UG native & your own signals
Transparent Acount & Contact scoring
Sync to Ad Audiences for Linkedin, Google, Meta
Automated sales outreach with AI agent
 
6sense logo
6sense
UserGems logo icon
UserGems
Intent
Account-level intent: native
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Contact-level intent: not available
Account and Contact-level intent: native
Other Signals
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Unclear what's included Signalverse
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Does not support non-6sense signals, except G2
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Library of 21+ native signals
Bring your own signals (1st & 3rd party)
Account & Contact Acquisition
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3rd party data
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46-60% accuracy for Contact data
Proprietary data & verification
>96% accuracy
Account & Contact Scoring
Account scoring
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Contact scoring
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Use only 6sense signals for scoring
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Need 6sense data scientists to edit
Account scoring
Contact scoring
Combine ALL of your signals in the scoring
You can edit the model yourself
Advertising
Integrations to ad platforms & ad networks
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Sync to Ad Audiences (LinkedIn, Google, Meta)
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Does not manage Ad Campaigns (assets, bidding, etc.)
AI Emails
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Personalization based on persona & CRM data
Personalization based on persona, signals & CRM data
Workflow Automations
Create segments of Audiences based on signals
Auto-enroll (or remove) contacts to CRM & SEP sequences
Auto-enroll (or remove) contacts to Display Ads
Create segments of Audiences based on signals
Auto-enroll (or remove) contacts to CRM & SEP sequences
Auto-enroll (or remove) contacts to Display Ads
Pricing
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No ROI guarantee
Money-back guarantee on ROI
Ease of Use
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Clay logo icon
Turnkey. Fully managed
Drag & drop interface
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DIY setup & maintenance
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Technical table-oriented interface
Find Prospects
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100% proprietary data & verification
Undefeated accuracy across 100s data comparisons
>96% accuracy
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Waterfall enrichment from 3rd party data providers leading to email deliverability issues
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Requires a full time employee or agency to build & maintain campaigns
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40%-60% accuracy
Data Accuracy
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Clay logo icon
🟡
80-90% email enrichment
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50-70% phone number enrichment
<1% inaccurate contact profiles
75-90% phone number enrichment
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50% of contacts incorrectly matched or have invalid emails
AI Messaging
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Clay logo icon
Combines multiple signals & CRM data for enterprise-ready contextual sequencing
Create multi-step sequences that flow together seamlessly
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Template-based prompts, customization is highly variable based on user-input
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Requires multiple tables and advanced look up logic to create sequences
Integrations
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Native integrations with Salesforce, Hubspot, Outreach, Salesloft, etc.
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Custom build required
Pricing
UserGems logo icon
Clay logo icon
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Annual only
Predictable
Money-back guarantee on ROI
DIY setup & maintenance
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Hidden costs of usage scale & agency
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No ROI guarantee

What your peers say

Kacie Jenkin's linkedin post about UserGems vs 6sense

How to replace 6sense
with UserGems

More teams are replacing 6sense. This guide shows what you might be missing.