B2B Buying Decisions are Made by Groups
The average buying group today includes 5 to 11 stakeholders. Revenue teams that identify and engage the full buying group are 2.5x more likely to win.
UserGems helps revenue teams identify, capture, and activate buying groups automatically.
Capture the buying group. Automatically.
Remove all manual steps to target Buying Groups consistently
- Create and enrich contacts automatically in your CRM
- Notify sales and marketing teams in real time
- Add buying group members into sales sequences
- Sync audiences for targeted advertising
Replace one-off campaigns with always-on programs that drive consistent pipeline.
Never miss a buying group member again
UserGems automatically creates and enriches contacts from Google and Outlook calendars, then associates them to the right accounts and opportunities in Salesforce. Including historical meetings your CRM never captured.
Frequently Asked Questions
A buying group is the set of people within a company who influence or make the purchasing decision for a solution. These stakeholders often include decision-makers, champions, influencers, and end users who collectively evaluate options before approving a purchase. In modern B2B deals, the average buying group can include 5–11 stakeholders.
Purchases in B2B are rarely decided by a single contact. Engaging the full buying group helps your team ensure that all key roles and concerns are addressed, builds internal consensus with the buyer, and significantly increases your likelihood of winning the deal.
UserGems uses AI to analyze signals from past wins and open opportunities to learn who actually influences revenue outcomes. It then continuously captures and enriches buying group members by adding them as contacts in your CRM (with roles and signal data) so teams know exactly who to target.
UserGems captures contact-level signals such as job changes, website visits, enriched contact data, and inferred influence based on past closed deals. It also captures contacts from calendar data to ensure your CRM reflects the full group of people shaping the decision.
Once buying group members are captured, Intelligent Workflows can: automatically create/enrich CRM contacts, notify sales and marketing teams, add members to sales sequences, and sync audiences for targeted advertising.
Yes. UserGems enriches and augments your CRM by identifying contacts that aren’t already in your system - including those from calendars and roles inferred from winning opportunities - then links them to the right accounts and opportunities.
