The definitive guide to champion tracking: for cybersecurity revenue teams

The definitive guide on how champion tracking helps you sell into the Cybersecurity space, improves your chances of closing your deals, and accelerates the sales cycle.

✅ How to evaluate champion tracking solutions.
✅ Who should NOT buy champion tracking software.
✅ How to build a business case for champion tracking.

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Clare Corriveau

Sr. Director of Demand Gen at Cobalt

Being in cybersecurity, our target personas are naturally suspicious, highly skeptical and very technical buyers. They are more willing to buy and talk to an organization they’ve worked with before and trust.

That is where UserGems comes in -- being able to keep those connections are essential in a constantly changing space.

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Michael Goldberg

Head of Global Business Operations

At OneLogin, we were able to automate the tracking of our champions, creating new leads, and streamlining the outreach to them using UserGems.

This was after spending time trying to automate unsuccessfully using LinkedIn Sales Navigator. We found the 'Not at Company' flags that LinkedIn provides to be highly error prone,

Kory Himmer

Director of Marketing Analytics

My aha moment was the first booked meeting within one day of go-live. With some programs you wait months or even quarters for success. This was literally within 24 hours of launching.

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