Previous customers are your highest converting leads.
They are much more likely to engage with your content, to buy again, buy more, and buy faster.
That's why they are the leads with highest propensity to buy, increasing your revenue attribution.
New executives need to evaluate the team and tech stack they inherited, so they are more open to sales conversations.
UserGems monitors your target accounts monthly and creates new leads when there are new prospects that match your persona.
This enables marketers to reach the new buyers first with content to shape their evaluation criteria as they enter the buying cycle.
Because 3-4% of people change jobs every month -- including your customers -- you can expect hundreds of warm leads with buying intent directly in your CRM.
You can then easily segment and target them with your existing marketing programs, including ABM.
Convert them again with personalized and timely emails and/or ads with lead magnets
Maximize the ROI of your ABM campaign by targeting prospects during their buying window
Update old leads with new information to continue the relationship (and stay compliant)
UserGems delivers true, concrete ROI on day one. It has turned out to be one of the most valuable solutions we have added to our go-to-market tech stack in the last two years.
This week alone, we had several demos booked in the first hour with opportunities we wouldn't have found otherwise. We also identified current clients that had our main contact leave. This level of insight is invaluable!
When I came across UserGems, I thought it's really brilliant. It makes our sales conversations shorter -- from having to explain Chorus and our value props to "Hey, you've used Chorus before. How can we help you in this new role?"
I would definitely recommend UserGems. We evaluated the quality of their data across all the competitors (ClearBit, Pipl, etc.) and they were by far the best in terms of coverage.
