account & contact scoring
Prioritization that your team trusts
AI-powered scoring based on 600+ ICP criteria, all intent & signals - including your 1st-party data. Reps can see why accounts and prospects are selected. Managers have full control to edit if needed.
ACCOUNT scorING
Know where to prioritize your team's efforts
Based on your best customers, Gem-E (AI Agent) identifies and assigns weights to 600+ ICP data points & signals, prioritizing companies that are most likely to convert.
Managers & Admins know exactly how the score was built, which data & signals influence the ranking.
Already have Account Scoring? Sync it to UserGems for the most accurate and actionable scoring for your team.
Great for: ABM account selection, Territory Planning
Managers & Admins know exactly how the score was built, which data & signals influence the ranking.
Already have Account Scoring? Sync it to UserGems for the most accurate and actionable scoring for your team.
Great for: ABM account selection, Territory Planning
CONTACT SCORING
Help reps prioritize Contacts within each Account
Sales reps don't just need to know which Companies- they also need to prioritize Prospects within each Company.
Contact Scores are based on Persona's similarity criteria and Contact-level Signals (such as Past Champions, New Hires, Intent, Website Visits, etc.) -- including your 1st party data, eg, Attended an Event, Downloaded Content, etc.
Pro tip: With Contact Scoring, you can automatically add the hottest leads to sequences. Reps no longer need to manually choose or copy-and-paste --> Consistent sales execution & increase reps' efficiency
Contact Scores are based on Persona's similarity criteria and Contact-level Signals (such as Past Champions, New Hires, Intent, Website Visits, etc.) -- including your 1st party data, eg, Attended an Event, Downloaded Content, etc.
Pro tip: With Contact Scoring, you can automatically add the hottest leads to sequences. Reps no longer need to manually choose or copy-and-paste --> Consistent sales execution & increase reps' efficiency
not a black box
AI Scoring that doesn't require a Data Scientist
Sales & Marketing managers, Admins can adjust the AI-recommended weights for each signal. Instantly preview the new Account ranking for validation before saving.
The adjustment will reflect across your entire account & contact lists. No Data Scientist or consultant needed.
Pro tip: Review the changes with your Pipeline Council (Sales, Marketing, RevOps managers) before hitting Save.
The adjustment will reflect across your entire account & contact lists. No Data Scientist or consultant needed.
Pro tip: Review the changes with your Pipeline Council (Sales, Marketing, RevOps managers) before hitting Save.
Frequently Asked Questions
What data goes into UserGems' AI Account & Contact scoring?
UserGems' AI Account and Contact Scoring is based on 600+ data points and dozens of signals.
For example:
- Company Similarity: industry, geography, employee size, tech stack, org structure, requiring SOC2, go-to-market motion (eg. has ABM, has outbound), has raised $X amount, public vs private, etc.
- Company Signals: hiring, funding, previous closed-lost account, M&A, expansion, news, etc.
- Prospect Similarity: title, seniority, etc.
- Prospect Signals: past champion, new hire, got promoted, buying group member, showing intent, visited our website, attended our event, downloaded our guides, etc.
Can I bring our internal Account scoring into UserGems?
Yes. If your Account Score is a field in the CRM, you can sync that data into UserGems and combine it with the rest of our scoring to make your final Scores more robust.
Will my reps need to log into UserGems?
They don't need to. Gem-E Chrome Extension shows your reps reasons to engage (aka signals, contact info, closed lost insights, etc.) directly in Salesforce, Hubspot, Outreach, Salesloft, Gong Engage.
