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Compare UserGems to Clay

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Which platform is best for you?

UserGems is best for those who need:
Looking for proven signal-based campaigns, eg. job changes, revive closed lost, intent, hiring, etc.
Prefer easy-to-use, no-code solutions to automate outbound with signals and AI
Clay is best for those who need:
Looking for unique signals (eg. restaurants with 4+ negative reviews in the last 12 months, etc.)
Have technical RevOps resources or agency to build and manage all the outbound plays
Feature comparison
UserGems logo
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Clay logo
Intent
Account-level intent
Native
Native
Contact-level intent
Native
Other signals
Native and 3rd-party
Native only
Account & Contact Acquisition
3rd-party data
Proprietary data & verification
Data accuracy
>96% accuracy
46-60% accuracy for contact data
Account & Contact Scoring
Account scoring
Contact scoring
Scoring customization
Combine ALL of your signals in the scoring.
You can edit the model yourself.
Use only 6sense signals for scoring.
Need 6sense data scientists to edit.
Advertising
Integrations to ad platforms & ad networks
Sync to Ad Audiences
Ad campaign management
ai emails
Personalization
Based on persona, signals & CRM data
Based on persona & CRM data only
Workflow Automations
Create segments based on signals
Auto-enroll (or remove) contacts to CRM & SEP sequences
Auto-enroll (or remove) contacts to display ads
pricing
ROI guarantee

See why top revenue teams rely on UserGems

See customer stories
"At Sendoso, UserGems is our GTM Command Center, automating always-on AI outbound and expansion based on buying signals, relationships, and all of our CRM data.We use Clay for experiments, seasonal campaigns and one-off data enrichment."
Austin Sandmeyer
Head of Growth & GTM Engineering
"In just 2 months, UserGems AI generated over a million in pipeline and 24 direct source opportunities. This helps us achieve 104% of pipeline target."
Steve Jones
VP of Demand Generation
“UserGems cadences are consistently our top-performing outbound cadences. So we are always looking for new ways to expand. Love the product and team!”
Jake Jones
Marketing Automation Manager

Frequently asked questions

Can UserGems fully replace 6sense?

Yes, for teams wanting buyer-level signals and coordinated sales/marketing execution.

What does UserGems do differently than 6sense?

UserGems is an AI command center that combines contact-level intent, job changes and champion signals, CRM data, de-anonymized website activity, and transparent account and contact scoring, plus AI-assisted execution via Gem-E.

Intent is one input for UserGems, not the whole system (unlike 6sense).

Do reps need to change how they work?

No, they'll just spend their time differently. Signals and tasks appear directly in the CRM and sales tools reps already use. Instead of manual prospecting and drafting emails from scratch, reps focus on engaging real buyers. Gem-E handles the heavy lifting—prioritizing accounts and drafting personalized outreach—so reps can review, refine, and send.

What if we’re not ready to fully replace 6sense? 

Start by bringing 6sense intent into UserGems as one signal among many. See how the unified view changes your workflow. Many teams start here and eventually phase out 6sense as they realize they don't need it.