The Ops Event of the Year Returns

Each fall, Dreamforce draws tens of thousands of tech leaders to San Francisco. A few blocks away, operations professionals gather for their own event—the people who build the systems, connect the data, and architect the growth engines behind every revenue team.

OpsStars is built for them.

OnOctober 15th, the iconic San Francisco Mint will host the 10th anniversary of OpsStars,  the only conference built exclusively for operations professionals driving go-to-market strategy forward.

The event is free, but spots fill up fast—register early.

Navigating the New Buyer Journey

This year's theme is Navigating the New Buyer Journey—a reality for anyone dealing with larger buying groups, longer cycles, and fragmented digital signals replacing traditional funnels.

Buying groups are larger. Sales cycles are longer. AI is reshaping how teams identify intent, engage prospects, and coordinate outreach.

And expectations keep rising.

As a result, sessions throughout the day will focus on how ops teams are solving the challenges of fragmented data, shifting buyer behavior, and cross-functional alignment.

Sessions focus on real stories and practical frameworks from revenue ops teams solving these problems today.

Session Spotlight: Turning Buyer Signals into Revenue

One session worth highlighting:

Panel: Decoding the Buyer Signal: Turning Intent into Revenue

• Moderator: Mike Madsen, Sr. Director of Revenue Operations, LeanData

• Panelists: Trinity Nguyen, CMO of UserGems and Chris Dutton, VP, Demand Generation and Marketing Operations, 6sense

In this conversation, GTM leaders from UserGems and 6sense will explore how to uncover buying intent earlier, track key personas, and prioritize outreach based on real-time behavior.

You'll learn how to:

• Operationalize anonymous signals and intent data

• Use AI to surface high-value accounts and contacts

• Apply journey intelligence to improve conversion rates

Trinity Nguyen brings a unique perspective to this discussion. At UserGems, she has helped shape how revenue teams spot and act on relationship-based buying triggers.

Together with Chris Dutton and Mike Madsen, Trinity will share a framework for connecting scattered signals into a complete view of your buyer's journey.

The OpsStars Awards

Between sessions, you can connect with OpsStars Awards winners of the OpsStars Awards. Now in their seventh year, these awards recognize operations professionals who are rebuilding go-to-market systems and driving measurable impact.

Each year, the awards celebrate standout achievements across categories like Account-Based Program of the Year, Buying Groups Trailblazer Award, AI-Powered Program of the Year, Digital Transformation Award, and more.

The 2025 winners will be featured throughout the event, sharing what's working in modern revenue operations.

More Can’t-Miss Sessions

The OpsStars 2025 agenda covers how ops teams are building, connecting, and scaling go-to-market systems.

Sessions cover topics like:

• Aligning revenue teams around the buyer journey

• Leveraging AI to orchestrate signals across platforms

• Streamlining data flows between marketing, sales, and customer success

• Building trust and collaboration between operations and executive teams

Plus, leading tech companies like Clay, Demandbase, Qualified, Gong, Tango, and of course UserGems will be on site demoing their latest solutions and sharing lessons learned.

Tips for Making the Most of Your Week

OpsStars runs alongside Dreamforce, which means the whole city will be buzzing. To get the most from the experience:

• Anchor your schedule. Pick two or three sessions that matter most to your team.

• Leave time for connection. Some of the best insights happen in hallway conversations and roundtables.

• Plan for comfort. Bring good shoes, a backup power bank, and layers for SF’s shifting weather.

• Fuel wisely. Breakfast is key, snacks keep you going, and coffee is plentiful at the Mint.

OpsStars offers plenty of places to recharge, with social lounges, snacks, and even photo ops with Otto the Automation Otter.

Join the Celebration at the SF Mint

Ten years in, OpsStars has grown from a Dreamforce side event to the leading conference for operations professionals driving revenue strategy.

Save your spot now. Join us October 15th at the San Francisco Mint to explore bold strategies, meet your peers, and celebrate the work that powers revenue.

OpsStars is free to attend, but space is limited. register now.

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