The Ops Event of the Year Returns

Each fall, San Francisco becomes the epicenter of innovation as Dreamforce brings tens of thousands of tech leaders to the city. Just a few blocks away, another crowd gathers. These are the behind-the-scenes builders, the systems thinkers, and the growth architects. 

This is their moment.

On October 15th, the iconic San Francisco Mint will host the 10th anniversary of OpsStars,  the only conference built exclusively for operations professionals driving go-to-market strategy forward. 

It is free to attend, but spots are limited, which makes early registration essential.

Navigating the New Buyer Journey

This year’s theme, Navigating the New Buyer Journey, will resonate with anyone who has watched traditional funnels give way to complex webs of decision makers and digital signals. 

Buying groups are larger. Sales cycles are longer. AI is reshaping how teams identify intent, engage prospects, and coordinate outreach. 

Expectations are higher.

As a result, sessions throughout the day will focus on how ops teams are solving the challenges of fragmented data, shifting buyer behavior, and cross-functional alignment. 

Expect less theory and more real stories from the front lines of revenue operations.

Session Spotlight: Turning Buyer Signals into Revenue

One session stands out as a must-see.

Panel: Decoding the Buyer Signal: Turning Intent into Revenue

• Moderator: Mike Madsen, Sr. Director of Revenue Operations, LeanData
  
  
• Panelists: Trinity Nguyen, CMO of UserGems and Chris Dutton, VP, Demand Generation and Marketing Operations, 6sense
  
  

In this conversation, GTM leaders from UserGems and 6sense will explore how to uncover buying intent earlier, track key personas, and prioritize outreach based on real-time behavior.

You will walk away with clarity on how to:

• Operationalize anonymous signals and intent data
  
  
• Use AI to surface high-value accounts and contacts
  
  
• Apply journey intelligence to improve conversion rates
  
  

Trinity Nguyen brings a unique perspective to this discussion. At UserGems, she has helped shape how revenue teams spot and act on relationship-based buying triggers. 

Pairing her experience with insights from Chris Dutton and Mike Madsen, this panel will deliver a clear framework for turning scattered signals into a connected view of your buyer’s journey.

The OpsStars Awards

In between sessions, attendees can network with the winners of the OpsStars Awards. Now in their seventh year, these awards spotlight the unsung pros who are transforming go-to-market strategy and processes from the inside out.

Each year, the awards celebrate standout achievements across categories like Account-Based Program of the Year, Buying Groups Trailblazer Award, AI-Powered Program of the Year, Digital Transformation Award, and more. 

The 2025 award winners will be spotlighted throughout the event as examples of the innovation and impact driving the future of operations.

More Can’t-Miss Sessions

The OpsStars 2025 agenda is packed with sessions designed to help ops pros rethink how they build, connect, and scale go-to-market systems.

Expect deep dives on topics like:

• Aligning revenue teams around the buyer journey
  
  
• Leveraging AI to orchestrate signals across platforms
  
  
• Streamlining data flows between marketing, sales, and customer success
  
  
• Building trust and collaboration between operations and executive teams

Plus, leading tech companies like Clay, Demandbase, Qualified, Gong, Tango, and of course UserGems will be on site demoing their latest solutions and sharing lessons learned.

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Tips for Making the Most of Your Week

OpsStars runs alongside Dreamforce, which means the whole city will be buzzing. To get the most from the experience:

• Anchor your schedule. Pick two or three sessions that matter most to your team.
  
  
• Leave time for connection. Some of the best insights happen in hallway conversations and roundtables.
  
  
• Plan for comfort. Bring good shoes, a backup power bank, and layers for SF’s shifting weather.
  
  
• Fuel wisely. Breakfast is key, snacks keep you going, and coffee is plentiful at the Mint.
  
  

OpsStars offers plenty of places to recharge, with social lounges, snacks, and even photo ops with Otto the Automation Otter.

Join the Celebration at the SF Mint

Ten years in, OpsStars has grown from a scrappy breakout during Dreamforce to the go-to gathering for operations pros shaping the future of go-to-market. This year promises to be the most energizing yet.

Save your spot now. Join us October 15th at the San Francisco Mint to explore bold strategies, meet your peers, and celebrate the work that powers revenue.

OpsStars is free to attend, but space is limited — register now.

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