Subject: {UserGems.lead.full.name} & ACME
Hi Sandra,
I noticed that Jake Johnson recently joined {account}. He was a user of ACME while at his previous company, {previous.company}. I've sent him a note as well, but it could be interesting for you to chat with him about his experience to see if ACME could also be interesting for {account}.
Any feedback is very kind, thank you!