Previous customers at a new company. Decision makers.

Hey {first name} -- congrats on your new role! We miss working with you at {previous company}, but we're confident you're going to accomplish great things at {current company}.

I also have a small congratulatory gift to send your way. Click here to have it shipped to you.

Hi {{first_name}},

Hope you’re settling in nicely at {current company}!

As a previous (hopefully happy) customer and user of ACME while at {previous company}, do you think there's a potential fit again at {current company}?

A quick refresher: We help [include a relevant customer story].

what do you think?

[include personalized observation from their LinkedIn posts or company updates, and connect back to how your product can help]

Would love to chat if you think ACME could be of help again in your new role.

Hi {first name},

If the dust has settled and you have a moment to think about ACME, can you give me any pointers if ACME could be of help, referrals to the right person, or feedback about my reaching out to you?

This is an actual photo of me trying to reach you :)

[insert a funny gif or video]

Totally get that you're busy in the new role. Just trying to gauge your interest on [how your company delivers value].

Am I reaching out at a wrong time or am I completely off-base and there's no interest?

Hi {first name} -- I hope I didn't overstep your bounds?

Since you used us at {previous company}, I originally thought it made sense to reach out. Maybe it's just me, but I get the feeling now is just not the best time to connect. I hope I didn't blow all our rapport with you by going for the "second sale".

I'll leave you with a [helpful company resource]. Let me know if I can ever be of help to you.