
[San Francisco, CA] — UserGems' Gem-E AI agent is delivering 11-20% reply rates for sales teams through multi-signal email sequencing, intelligent content matching, and conversational editing, outperforming the industry average of 1-2% by 10x.
UserGems, the AI command center for B2B revenue teams, has developed Gem-E's AI Email Writing & Research capabilities to address a persistent challenge in sales development: reps spending 20-30 minutes researching and writing each personalized email, leaving little time for actual selling.
The AI Email Writing & Research skill enables Gem-E to write like top-performing SDRs by stacking multiple signals across entire sequences, automatically matching content to context, and adapting to each team's unique voice—all while maintaining the personalization that drives replies.
Gem-E differentiates from standard AI email tools by stacking signals across entire sequences rather than just personalizing first emails. A single email might reference competitor intent signals to highlight differentiators, mention a closed-lost contact at the account, and call out recent website visits—then continue that context across follow-ups.
The capability includes three core features:
Multi-signal sequencing across all touchpoints. Instead of personalizing just the first email, Gem-E weaves multiple signals throughout entire sequences. A single email might reference competitor intent signals to highlight differentiators, mention a closed-lost contact at the account, and call out recent website visits—then continue that context across follow-ups.
Intelligent content matching. Gem-E automatically determines which prospects get which content and when. Champions at fintech companies receive relevant fintech case studies, high-intent accounts showing buying signals get calendar links, and closed-lost contacts get re-engagement messages based on their actual objections from past calls.
Chat-based editing for voice control. Instead of managing dozens of sequences manually, teams shape all outbound messaging through a simple chat interface. Instructions like "make the tone friendlier" or "reference what they said on our last call" update messaging in real-time, either globally across all campaigns or for specific sequences.
This approach mirrors how the top 5% of outbound reps personalize, they stack signals, reference past context, and know when to send a case study versus a calendar link. Gem-E enables every rep on the team to operate at that level, handling the research and writing in seconds instead of 30 minutes.
The Research Interactions capability analyzes past call transcripts and emails to surface what buyers actually said, not what's documented in often-incomplete CRM notes. When re-engaging closed-lost deals months later, Gem-E can craft messages that reference specific objections from discovery calls—like missing features that have since been shipped.
The Instructions tab gives teams full visibility into what Gem-E has learned about their messaging rules over time, including tone, structure, and value props. Rather than letting AI "do whatever," teams train Gem-E to sound like their best rep while maintaining control over brand voice and positioning.
Key differentiators of Gem-E's email writing capabilities:
- 11-20% reply rates compared to 1-2% industry average for both human-written and AI-generated outbound
- Signal stacking across entire sequences, not just first-touch personalization
- Automatic content matching based on prospect context, eliminating manual decisions about case studies, calendar links, and value props
- Conversational editing that updates messaging globally or per-campaign through natural language instructions
- Past interaction research that surfaces buyer objections and context from call transcripts and email exchanges
The capability addresses a fundamental problem in sales development: when reps spend 20-30 minutes per email on research and personalization, they have minimal time for phone conversations and relationship building. Gem-E shifts that balance by handling research and drafting automatically, allowing reps to wake up to ready-to-send emails queued in Outreach or Salesloft, all personalized with the full buyer story.
Gem-E's AI Email Writing & Research capabilities are available to UserGems customers. The capability integrates directly with existing sales engagement platforms including Outreach, Salesloft, and Gong Engage, with emails and tasks appearing automatically in reps' daily workflows.
About UserGems
UserGems is the AI Command Center for B2B revenue teams, the brain that sits between your CRM and execution tools. We unify signals, prioritize buyers using transparent AI scoring, and deploy AI agents (Gem-E) to automate outbound and ABM execution. Customers include Mimecast, Workday, Salesloft, Sendoso. Learn more at www.usergems.com.
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