Prospect Smarter with Gem-E AI Copilot
Sales reps waste hours manually researching prospects. Gem-E Copilot automates this process by surfacing company and person signals the moment a call starts or before an email is sent out allowing reps to personalize conversations instantly and improve conversion rates.

Playbook Overview
When should you run this playbook?
- When completing manual tasks in SEP like Outreach and Salesloft where personalization is required
- Before making dials in Orum or another calling tool.
- When researching a prospect’s company before outreach.
Who to target?
Playbook goal?
Responsible teams?
For: SDRs & BDRs that want to streamline prospect research & have warmer conversations.
Start Your Prospecting Session
- Open Outreach, Salesloft, or your dialer like Orum.
- When a prospect picks up or you’re completing a manual task, Gem-E CoPilot surfaces all of their buying signals on both the company and person level.

Identify Key Signals
- Hiring Insights: See if the prospect’s company is growing, which signals investment into teams you sell to.
- Intent: Check if employees from this company have visited your website.
- Tech Stack: Know if they use Salesforce, HubSpot, or other relevant tools to tailor your pitch.
- Customer Competitors: Identify if they compete with a current customer, helping you build social proof.
& more!
Personalize Calls & Emails
- Use hiring signals: "I noticed your team is hiring in sales and marketing. How are you thinking about scaling pipeline to match this year?"
- Mention intent signals: "I saw that a few people from your team recently visited our site - curious if you’re looking for AI tools to support your increasing pipeline number?"
- Leverage competitor insights: "We work with [Competitor Name], who faced similar challenges. Since bringing on UserGems, their team hasn’t missed their number."
Mention Past Relationships
- If the prospect previously used or evaluated your product at another company, highlight it:
"I saw you were a part of the evaluation of UserGems at your Past Company. How did your team use UserGems there?" - If a colleague at their current company is familiar with you, mention them:
"I noticed [Colleague Name] has used UserGems at Procore. Have you two ever chatted about their experience with us?"
Follow Up on Cold Calls
- Send a recap email referencing insights from the call:
"Since your team is growing the sales org, I’d love to show how UserGems helps companies like [Competitor] increase pipeline efficiency." - Use LinkedIn to continue the conversation
Templates
📧 Email Template:
Subject: [Company’s] pipeline in 2025
Hey [First Name],
Great chatting today! Given that [Company] is growing its sales team and has been actively researching AI Agents for outbound, I wanted to send over a quick breakdown of how we help teams like [Competitor Name] accelerate pipeline growth.
Here’s a quick case study: [Link]
Would love to continue the conversation—does [Day/Time] work for a deeper dive?
Best,
[Your Name]
🔗 LinkedIn Message:
"Hey [First Name], enjoyed our chat! Given your hiring push in sales & marketing, I think UserGems could be a great fit. Sent over a case study—curious to get your thoughts!"
See Gem-E Copilot in Action
Want to see more playbooks?
UserGems x Kolbie Knorr

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