Turn Hiring into New Opportunities
When a company is hiring, it often signals the need for new tools to support new initiatives. By tracking hiring activity, teams can prioritize outreach to companies hiring for specific roles and use AI to personalize messaging.

Playbook Overview
When should you run this playbook?
ICP matching companies are hiring for relevant roles
Who to target?
Playbook goal?
Responsible teams?
For:
- Sales & Marketing teams building pipeline using company buying signals.
- Account Management and Customer Success teams in charge of customer expansion.
Overview
This playbook outlines how to use UserGems' Hiring Signal to:
✅ Prioritize accounts with key executive/director+ roles open.
✅ Reach out to prospects when their teams are growing
✅ Expand into existing customers when they open relevant roles.
Prioritize High-Value Accounts Hiring Key Roles
When a company is hiring for executive or director-level roles, it often signals upcoming investments in tools and services to support new company wide initiatives.
🔹 Trigger: An ICP company opens a VP+ or Director+ role on a team that matches your buyer persona.
🔹 Action:
- Prioritize these accounts in your outreach.
- Reference the hiring activity to align with their likely business priorities.
💬 Example Outreach:

Expanding teams means growing goals
When a company is hiring new individual contributors (ICs) it signals they’re aiming for growth and will likely need tools to support them.
For example, for a team who sells to Sales and Marketing teams: when a company hires new sales reps, it signals they’re aiming for growth and will likely need a stronger pipeline to meet increased revenue targets.
🔹 Trigger: A good-fit company is hiring for positions that would benefit from your product.
🔹 Action:
- Prioritize these accounts in your outreach.
- Tailor Your Outreach: Reference their hiring activity; ask about challenges they anticipate running into and how your product can help.
- Provide Value: Share relevant insights or case studies demonstrating how your solution helps similar companies grow.
💬 Example Outreach:

Expand Existing Customers
If a current customer is hiring for a role relevant to your product, it’s a great opportunity to expand your footprint within that account.
🔹 Trigger: A current customer opens a new role that signals an expansion opportunity.
🔹 Action:
- Engage the hiring manager or decision-maker.
- Position your product as essential for their scaling needs.
💬 Example Outreach:

Set Up This Playbook in UserGems:
- Configure Hiring Signal with relevant departments
- Create an Audience of accounts with Hiring Signal
- Narrow to ICP / Target Accounts
- Add Persona Match = True
- Create a workflow to activate Gem-E
- Add to Sales Engagement Platform
- Save
Want to see more playbooks?
Scale Your Referral Program
UserGems x JC Vazquez
