Turn Hiring into New Opportunities

Overview

This playbook outlines how to use UserGems' Hiring Signal to:
✅ Prioritize accounts with key executive/director+ roles open.
✅ Reach out to prospects when their teams are growing
✅ Expand into existing customers when they open relevant roles.

Prioritize High-Value Accounts Hiring Key Roles

When a company is hiring for executive or director-level roles, it often signals upcoming investments in tools and services to support new company wide initiatives.

🔹 Trigger: An ICP company opens a VP+ or Director+ role on a team that matches your buyer persona.
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🔹 Action:

• Prioritize these accounts in your outreach.
• Reference the hiring activity to align with their likely business priorities.

💬 Example Outreach:

Expanding teams means growing goals 

When a company is hiring new individual contributors (ICs) it signals they’re aiming for growth and will likely need tools to support them.

For example, for a team who sells to Sales and Marketing teams: when a company hires new sales reps, it signals they’re aiming for growth and will likely need a stronger pipeline to meet increased revenue targets.

🔹 Trigger: A good-fit company is hiring for positions that would benefit from your product.

🔹 Action:

• ‍Prioritize these accounts in your outreach.‍
• Tailor Your Outreach: Reference their hiring activity; ask about challenges they anticipate running into and how your product can help. ‍
• Provide Value: Share relevant insights or case studies demonstrating how your solution helps similar companies grow.

💬 Example Outreach:

Expand Existing Customers

If a current customer is hiring for a role relevant to your product, it’s a great opportunity to expand your footprint within that account.

🔹 Trigger: A current customer opens a new role that signals an expansion opportunity.

🔹 Action:

• Engage the hiring manager or decision-maker.
• Position your product as essential for their scaling needs.

💬 Example Outreach:

Set Up This Playbook in UserGems:

1. Configure Hiring Signal with relevant departments
2. Create an Audience of accounts with Hiring Signal
3. Narrow to ICP / Target Accounts
4. Add Persona Match = True
5. Create a workflow to activate Gem-E
6. Add to Sales Engagement Platform
7. Save