Use AI Messaging for Event Nurture

Step 1: Identify & Enrich Event Attendees

How to do it:

1. Sync attendee list of either accounts or contacts → Ensure all event attendees are in your CRM, tagged for the event.
2. ‍Use Gem-E to enrich prospects and accounts → Let Gem-E surface high-fit contacts based on CRM data, past interactions, and intent signals.

‍

Step 2: Personalize Outreach with Gem-E
How to do it:

1. Generate AI-powered messages → Use Gem-E to draft personalized emails using signals Gem-E identifies.
2. Set up outreach sequence:
   
   • Email 1: Friendly invite for a meeting at the event including the personalization from Gem-E.
   • Email 2: Value-driven follow-up (e.g., why they should meet with your team)
   • Optional* LinkedIn DM: Casual outreach before the event
   • Optional* Call: SDRs reach out to key prospects

‍

Step 3: Create Workflow

How to do it:

1. Schedule Gem-E to send automated messages
2. Generate Gem-E custom message
3. Send to Outreach (or other SEP) 

‍

Set Up This Playbook in UserGems:

‍

1. Create an Audience of "Event Attendees"
2. Narrow to ICP / Target Accounts
3. Create a workflow to activate Gem-E
4. Add to Sales Engagement Platform
5. Save

Expected Outcomes

✅ Higher pre-event engagement and meeting bookings
✅ More meaningful conversations during the event
✅ Increased pipeline from event-driven outreach

‍