Use Recent News to Personalize Outreach

Step 1: Activate Relevant Signal Snippets in UserGems

Ensure the following signal snippets s are active in Gem-E.

• Product Announcement
• Mergers & Acquisitions
• Expansion
• Partnerships‍

To activate:

1. Navigate to Gem-E.
2. Click on Signal Snippets.
3. Toggle on each of the desired signals.

Step 2: Monitor and Identify Trigger Events

Gem-E will monitor your target accounts for the activated signals. When a signal is detected Gem-E will prioritize this account and find prospects that match your buyer persona.

Step 3: Craft Personalized Outreach Messages

Gem-E uses the context provided by each signal to tailor AI generated messaging.

📢 Product Announcement

Messaging Tips:

• Congratulate the company on their new launch.
• Highlight how your solution can enhance or support the new product.
• Share relevant case studies or success stories.

🔗 Mergers & Acquisitions

Messaging Tips:

• Acknowledge the merger or acquisition news.
• Discuss how you can facilitate a smooth transition.
• Emphasize benefits like unifying systems or improving communication.

🌍 Expansion

Messaging Tips:

• Congratulate them on their expansion efforts.
• Offer insights on how your solution can support growth in new regions or industries.
• Provide examples of similar companies you've helped expand successfully.

🤝 Partnerships

Messaging Tips:

• Recognize the strategic partnership announcement.
• Explain how your solution can enhance the partnership's outcomes.