- For: Sales Development, Account Executives, Marketing
- UserGems lead used to work at your customer account but you're unsure how familiar they were with your product
- Their new role matches your target persona and they started within the last 6 months
Step 1 | Day 1 | Email
[TEMPLATE-START]
<div class="email-header">
<h6>Subject:</h6>
<div>Remember us from {Past Company}?</div>
</div>
Body:
Hi {First Name},
I noticed that you were previously at PAST COMPANY who is a customer of ours here at ACME.
Curious, does ACME ring a bell from your time there?
A quick refresher: ACME helps [include a relevant customer story]
[TEMPLATE-END]
Step 2 | Day 16 | Email
[TEMPLATE-START]
Tip: insert a follow-up video explaining your value prop/mini demo
Does it sound familiar from your time at PAST COMPANY?
[TEMPLATE-END]
Step 3 | Day 20 | LinkedIn Follow or Connect
Step 4 | Day 20 | Email
[TEMPLATE-START]
Tip: insert humor or relevant messaging based on your research
Since PAST COMPANY is a customer of ours, I'm wondering if ACME could also help you at COMPANY?
Tip: add value - a blog post or other content that's relevant to their position
[TEMPLATE-END]
Step 5 | Day 22 | Call
Step 6 | Day 27 | Email
[TEMPLATE-START]
Suggested framework:
- Subject: ACME at {company}
- Intro: Not sure if you're feeling the same pain {Past Company} had before they brought on ACME
- Problem Statement: The pressure is high to keep pumping out opportunities despite the market. Doing more with less is expected.
- Solution: We’re turning job changes into revenue.
- CTA with offer: Send you the playbook?
[TEMPLATE-END]
Step 7 | Day 30 | Email
[TEMPLATE-START]
Hi {First Name},
Have you had a moment to think about ACME? Hoping you can give me some pointers like:
If/how ACME could be relevant to COMPANY's 2023 goals?
Maybe an introduction to [insert decision maker's name], looks like they head up DEPARTMENT.
Or even just some feedback on my outreach?
I'm all ears.
[TEMPLATE-END]
Step 8 | Day 30 | LinkedIn Interact with post
Step 9 | Day 31 | Call
Step 10 | Day 34 | Email
[TEMPLATE-START]
<div class="email-header">
<h6>Subject:</h6>
<div>Need a hand?</div>
</div>
Body:
Totally get that you are busy in the new role. Just trying to gauge your interest on [your value prop] and if we can be of help.
Is it the wrong time or there's no interest?
[TEMPLATE-END]
Step 11 | Day 36 | Call
Step 12 | Day 40 | Email
[TEMPLATE-START]
Suggested framework for a value add email:
- Set the subject, opener statement
- Problem statement
- Give value, i.e. expert advice
- Share supporting content piece
- Conversation provoking questions
[TEMPLATE-END]
Step 13 | Day 40 | LinkedIn Interact with post
Step 14 | Day 47 | Email
[TEMPLATE-START]
<div class="email-header">
<h6>Subject:</h6>
<div>Did I overstep?</div>
</div>
Body:
Hey {First Name} -- hope that I didn't overstep your bounds. Since PAST COMPANY is a customer of ours, thought you were familiar with us and it would make sense to reach out.
I'm getting the feeling now is not the best time to connect? Hope I didn't blow all our rapport with you.
Leaving you with [add helpful company resources]
Let me know if I can ever be of help to you -- ACME related or not.
Take care,
Tip: insert appropriate humor
[TEMPLATE-END]