Introduction to alumni customer outreach

20% of your customers change to a new company every year.

Because they're already familiar with your products, these “alumni customers” are 5X more open to a conversation and 3X more likely to buy from you than your average leads.

But how to best email them?

We'll walk through a playbook you can put to work right away to book more meetings and close more deals.

What you'll get from this session

After this session, you'll get:

1. Three sequences to target alumni customers

2. Nine examples & tips to perfect your emails

3. A reference guide to systematize this play in your existing revenue stack

Download the slides here

Interested in applying these tips to grow your pipeline? Check out UserGems' free tool — it tracks job changes for contacts in your calendar so you always know when a warm signal surfaces.

Alumni customer outreach webinar series

This session serves as an introduction to a three-part webinar series on turning customer and buyer job changes into pipeline.

1. Playbook 1: When customers move to another company

2. Playbook 2: When new buyers join your target accounts (coming in summer)

3. Playbook 3: When your contacts earn a promotion (coming in fall)