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Deep Dives

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The image is a blog header with the text "Relationship signals & playbooks to grow your pipeline." It features a blue background, icons like balance scales, a wireless signal, and an information symbol. A hand is shown in the lower right, indicating interaction or action.

Buying signals & playbooks to grow your pipeline in 2024

Trinity Nguyen
Trinity Nguyen
Apr 12, 2024
7 min
Buying Signals
Pipeline Generation
Teal banner with '11 Buying Signal Examples,' a click icon, and signal waves.

11 buying signal examples & indicators of high prospect interest

Amber Rhodes
Amber Rhodes
Mar 15, 2024
11 min
No items found.
Purple banner titled '18 Buying Triggers for B2B Cycles' with icons

18 buying triggers for identifying B2B buying cycles

Amber Rhodes
Amber Rhodes
Mar 15, 2024
12 min
Buying Signals
How UserGems works with cybersecurity companies to use champion tracking

The definitive guide to champion tracking for the cybersecurity industry

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
1 min
Champion Tracking
Pipeline Generation
Demand Generation
Sales Prospecting
Champion tracking for cybersecurity revenue teams

Chapter 1: Champion tracking for cybersecurity revenue teams

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
1 min
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting

Chapter 2: 7 things to consider when evaluating champion tracking software

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
10 min
Champion Tracking
Pipeline Generation
Sales Prospecting
Demand Generation

Chapter 3: How to know if champion tracking is NOT right for your team

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
1 min
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting

Chapter 4: 3 champion tracking success stories from cybersecurity revenue teams

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
2 min
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting

Chapter 5: Ready to buy a champion tracking tool? Build a foolproof business case

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 1, 2023
3 min
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
How risk averse buyers make buying decisions

How to sell to risk-averse B2B buyers [based on research]

Trinity Nguyen
Trinity Nguyen
Sep 10, 2023
7 mins
Buyer Job Changes
Champion Tracking
Deal Acceleration
Corrina Owens shares her proven methods for reducing churn risk

8 proven ways to reduce churn risk and improve customer retention (+ 3 reasons your customers churn)

Corrina Owens
Corrina Owens
Aug 30, 2023
10 mins
Churn Prevention
Customer Success
Cobalt’s playbook for revenue alignment

Revenue alignment: Cobalt's champion tracking playbook for efficient growth

Trinity Nguyen
Trinity Nguyen
Aug 18, 2023
9 mins
Champion Tracking
Buyer Job Changes
Pipeline Generation
Revenue Alignment
Results from tracking buyer job changes with UserGems

Tracking buyer job changes: How UserGems helped 4 companies generate million-dollar pipelines

Dozie Anyaegbunam
Dozie Anyaegbunam
Aug 11, 2023
8 mins
Buyer Job Changes
Champion Tracking
Pipeline Generation
UserTesting's pipeline generation strategy workflow

A step-by-step breakdown of UserTesting's pipeline generation strategy that doubled its response rate

Justine Wares
Justine Wares
Aug 10, 2023
8 mins
Buyer Job Changes
Champion Tracking
Pipeline Generation
an image showing revenue graphs

A sales's leader's guide to sales enablement

Braxton Carr
Braxton Carr
Jun 7, 2023
9 min
Sales Prospecting
Deal Acceleration
Pipeline Generation
The UserGems new baby gift box

Postal x UserGems guide to strategic gifting: 12 scenarios with gift ideas & messaging frameworks

Dozie Anyaegbunam
Dozie Anyaegbunam
May 23, 2023
8 min
Champion Tracking
Buyer Job Changes
Deal Acceleration
Demand Generation
Pipeline Generation
The UserGems customer success playbook using champion tracking

3 champion tracking playbooks for customer success managers

Justine Wares
Justine Wares
Apr 12, 2023
7 min
Champion Tracking
Churn Prevention
Account Expansion
Customer Success
Buyer Job Changes
An image showing the three types of champions

Maximizing three types of champions to drive sales pipeline

Ashley Ward
Ashley Ward
Mar 16, 2023
6 min
Champion Tracking
Account Expansion
Pipeline Generation
Sales Prospecting
Buyer Job Changes
Image of an email template to use when running champion tracking

Champion tracking setup guide for everybody + FREE DIY CHECKLIST

De Villepion Maxence
De Villepion Maxence
Feb 21, 2023
9 min
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Buyer Job Changes
An image of a high performance team building a human tower

Champion tracking: The next high-performing marketing channel

Trinity Nguyen
Trinity Nguyen
Dec 12, 2022
17 min
Champion Tracking
Demand Generation
Pipeline Generation
Revenue Alignment
Buyer Job Changes
Woman smiling with pipeline generation graphic

Your complete guide to pipeline generation (including 3 proven strategies to drive leads)

Trinity Nguyen
Trinity Nguyen
Oct 13, 2022
9 min
Champion Tracking
Pipeline Generation
Lead Generation
Buyer Job Changes
Graphic with new hire intent graphics

How to turn new hire buying signals into pipeline

De Villepion Maxence
De Villepion Maxence
Oct 5, 2022
8 min
Pipeline Generation
Champion Tracking
Sales Prospecting
Buyer Job Changes
Professional man with pipeline generation graphics

Automate pipeline generation: 4 ways to automate repeat business for your sales pipeline

Trinity Nguyen
Trinity Nguyen
Aug 16, 2022
5 min
Account-Based Marketing
Champion Tracking
Demand Generation
Pipeline Generation
Buyer Job Changes
Man and woman sitting at table with text "data compliance and security"

The shortest guide to B2B data compliance and security

João Victor Silva
João Victor Silva
Jun 22, 2022
11 min
Demand Generation
Sales Prospecting
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