Deep Dives
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How UserGems uses Champion Referrals (steal our playbook!)
Buying Signals
Signal-based selling
Pipeline Generation
How to use intent signals for B2B sales & marketing
Buying Signals
Pipeline Generation
How to use ABM intent data for B2B marketing (Ultimate Guide)
Account-Based Marketing
Buying signals & playbooks to grow your pipeline in 2024
Buying Signals
Pipeline Generation
18 buying triggers for identifying B2B buying cycles
Buying Signals
The definitive guide to champion tracking for the cybersecurity industry
Champion Tracking
Pipeline Generation
Demand Generation
Sales Prospecting
Chapter 1: Champion tracking for cybersecurity revenue teams
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Chapter 2: 7 things to consider when evaluating champion tracking software
Champion Tracking
Pipeline Generation
Sales Prospecting
Demand Generation
Chapter 3: How to know if champion tracking is NOT right for your team
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Chapter 4: 3 champion tracking success stories from cybersecurity revenue teams
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Chapter 5: Ready to buy a champion tracking tool? Build a foolproof business case
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
How to sell to risk-averse B2B buyers [based on research]
Buyer Job Changes
Champion Tracking
Deal Acceleration
8 proven ways to reduce churn risk and improve customer retention (+ 3 reasons your customers churn)
Churn Prevention
Customer Success
Revenue alignment: Cobalt's champion tracking playbook for efficient growth
Champion Tracking
Buyer Job Changes
Pipeline Generation
Revenue Alignment
Tracking buyer job changes: How UserGems helped 4 companies generate million-dollar pipelines
Buyer Job Changes
Champion Tracking
Pipeline Generation
A step-by-step breakdown of UserTesting's pipeline generation strategy that doubled its response rate
Buyer Job Changes
Champion Tracking
Pipeline Generation
A sales's leader's guide to sales enablement
Sales Prospecting
Deal Acceleration
Pipeline Generation
Postal x UserGems guide to strategic gifting: 12 scenarios with gift ideas & messaging frameworks
Champion Tracking
Buyer Job Changes
Deal Acceleration
Demand Generation
Pipeline Generation
3 champion tracking playbooks for customer success managers
Champion Tracking
Churn Prevention
Account Expansion
Customer Success
Buyer Job Changes
Maximizing three types of champions to drive sales pipeline
Champion Tracking
Account Expansion
Pipeline Generation
Sales Prospecting
Buyer Job Changes
Champion tracking setup guide for everybody + FREE DIY CHECKLIST
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Buyer Job Changes
Champion tracking: The next high-performing marketing channel
Champion Tracking
Demand Generation
Pipeline Generation
Revenue Alignment
Buyer Job Changes
Your complete guide to pipeline generation (including 3 proven strategies to drive leads)
Champion Tracking
Pipeline Generation
Lead Generation
Buyer Job Changes
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