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How to sell to risk-averse B2B buyers [based on research]
Buyer Job Changes
Champion Tracking
Deal Acceleration

8 proven ways to reduce churn risk and improve customer retention (+ 3 reasons your customers churn)
Churn Prevention
Customer Success

Revenue alignment: Cobalt's champion tracking playbook for efficient growth
Champion Tracking
Buyer Job Changes
Pipeline Generation
Revenue Alignment

Tracking buyer job changes: How UserGems helped 4 companies generate million-dollar pipelines
Buyer Job Changes
Champion Tracking
Pipeline Generation

A step-by-step breakdown of UserTesting's pipeline generation strategy that doubled its response rate
Buyer Job Changes
Champion Tracking
Pipeline Generation

A sales's leader's guide to sales enablement
Sales Prospecting
Deal Acceleration
Pipeline Generation
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Postal x UserGems guide to strategic gifting: 12 scenarios with gift ideas & messaging frameworks
Champion Tracking
Buyer Job Changes
Deal Acceleration
Demand Generation
Pipeline Generation

3 champion tracking playbooks for customer success managers
Champion Tracking
Churn Prevention
Account Expansion
Customer Success
Buyer Job Changes

Maximizing three types of champions to drive sales pipeline
Champion Tracking
Account Expansion
Pipeline Generation
Sales Prospecting
Buyer Job Changes

Champion tracking setup guide for everybody + FREE DIY CHECKLIST
Champion Tracking
Demand Generation
Pipeline Generation
Sales Prospecting
Buyer Job Changes

Champion tracking: The next high-performing marketing channel
Champion Tracking
Demand Generation
Pipeline Generation
Revenue Alignment
Buyer Job Changes

A pipeline generation buying guide: What it is, helpful strategies, and tools you’ll need
Champion Tracking
Pipeline Generation
Lead Generation
Buyer Job Changes
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How to implement new hire sales trigger event
Pipeline Generation
Champion Tracking
Sales Prospecting
Buyer Job Changes

Automate pipeline generation: 4 ways to automate repeat business for your sales pipeline
Account-Based Marketing
Champion Tracking
Demand Generation
Pipeline Generation
Buyer Job Changes

The shortest guide to B2B data compliance and security
Demand Generation
Sales Prospecting

B2B data protection laws and regulations: What revenue teams need to know in 2022
Demand Generation
Sales Prospecting

The case for sales multithreading
Sales Prospecting
Pipeline Generation
Deal Acceleration
Buyer Job Changes

The 'No-BS' guide to building an Account-Based Everything program from scratch
Account-Based Marketing
Demand Generation
Pipeline Generation
Lead Generation

Remote selling: How to lead and manage a remote sales team
Sales Prospecting

6 playbooks to turn the ‘Great Resignation’ into sales pipeline and revenue
Sales Prospecting
Demand Generation
Pipeline Generation
Champion Tracking
Buyer Job Changes

2022's beginner guide to tracking job changes for revenue teams
Buyer Job Changes
Champion Tracking
Pipeline Generation
Demand Generation
Sales Prospecting

What is data-driven customer success and why it matters for revenue growth
Customer Success
Account Expansion
Churn Prevention

What every revenue team should know about B2B influencer marketing
Champion Tracking
Buyer Job Changes
Pipeline Generation
Sales Prospecting

How To Turn Your Customers' Job Changes Into Hot Leads And New Deals
Buyer Job Changes
Champion Tracking
Pipeline Generation
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