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Company Scoring
When you're building an outbound program, account prioritization determines whether you hit your number. Get it wrong, and your entire strategy suffers. Especially if you’re planning on running ABM.
That’s why we built Company Scoring into UserGems. This version of account scoring is built on your CRM data + signals. It’s built on your CRM data + signals.
Our scores decide which companies your always-on campaigns powered by Gem-E will reach out to next automatically. And they help you surface under-engaged high-fit accounts for ABM plays which you can use to build audiences.
Want to export your top 500 for ads? Tag and sync with Salesforce? Filter out non-ICP regions like India or China? You can do that too.
Actionable account intelligence
We built Company Scoring for marketers who need to act on these accounts—building ad audiences, configuring outbound campaigns, and deploying plays at scale. Although they can be guidance for sellers, the most valuable way to use these scores is for building and deploying campaigns.
We analyze 600+ data points per company and score them using four distinct dimensions:
Company Similarity: How much does this company resemble your best customers?
Announcements such as Hiring, Partnership
Departments such as "Has Engineering Leader"
Employee size
Job posting info such as "mentions "user research"
Funding
Growth in L1M, L6M, etc
Hiring for specific roles such as Product Manager, Product Leader, etc
Targets B2B or B2C
Techstack such as Pendo, Jira, etc
Company Signals: What is happening at the company right now.
Are they hiring key roles? Have they visited the website? Did they recently launch into a new market?
There’s also an option that allows you to specify your own signals
Prospect Similarity: How closely do contacts at these companies match the ones in your open pipeline?
Are they persona matching, C-Level, etc
Prospect Signals: Who's showing buying intent? Who's a former champion?
This gives you custom-fit scoring out of the box tailored entirely to your customer base and ideal signals.
No Setup Required - but you can always tweak it!
UserGems gives you an intelligent, ready-to-go model. You can tweak it if you want, but the default is designed to just work.
The default model works immediately, no configuration required.
Train the AI Without Technical Complexity
Company Scoring comes out of the box, but we know that there are often edge cases that we want to consider.
What makes a company a good fit combines signals, firmographics, and your judgment.
That’s why UserGems lets you train your AI model directly in the product within the audiences themselves or in the AI Training section of the settings page.
Under Settings → Train AI, you’ll find a mix of account types:
Excellent and Good fit companies, to reinforce what good looks like
“Bad fit” companies, to help the model learn what to avoid
Customer Accounts are also included. Rate them objectively based on fit, not just because they're already customers.
You can rate each account as great, good, okay, or exclude. Every click helps sharpen the AI’s understanding of your ICP through simple rating clicks that automatically refine the AI's understanding of your ICP.
You can also give real-time feedback from any audience view, thumbs-upping or downing companies on the fly. This real-time feedback continuously refines the AI's understanding of your ICP.
How We Normalize for Company Size
We normalize scores by company size, ensuring a 4,000-person company with a strong signal receives appropriate prioritization alongside larger companies. A 4,000-person company with a strong signal receives appropriate prioritization alongside a 10,000-person company doing the bare minimum.
If you’ve ever wondered whether you’re focusing on the right accounts (or if your SDRs are spending time on the wrong ones) Company Scoring gives you the answer.
It works out of the box, using your CRM data to deliver accurate scores immediately.
Boost Your Pipeline With Signals 🚀
