We’ve got a significant UserGems product update coming your way!

Launching in early 2024, the Revenue Command Center will consolidate buyer signals and information from your database, including your CRM and engagement tools.

You'll see all your buyer signals in one place and know exactly which action to take next. The end goal — automate and streamline your sales and marketing efforts and help your revenue team win more opportunities.

Let’s explore what to expect with the new update and what you can do right now to make the best of the Revenue Command Center once it goes live.

Surface areas of opportunity

The Revenue Command Center surfaces which prospects are in-market based on job changes, buying group shifts, and engagement data, then tells you when to reach out based on signal timing.

For example, by reviewing your UserGems data, the command center can show you that you’re connecting with warm leads starting a new role a little too late or that there are not enough activities taking place to reach these buyers.

It also identifies which buyers in your target accounts match your ICP and shows when they're showing engagement signals that indicate readiness.

Prioritize the most important actions with AI-powered suggestions

The AI recommends specific actions for each signal—like adding high-fit contacts to sequences or flagging accounts for ABM plays—based on which actions historically drive pipeline in your CRM data. You'll see which accounts to prioritize, which persona to target, and which play converts best.

Improve your success rate with new account and contact signals

Depending on how you use UserGems, we currently provide two signals: buyer job changes of your key contacts and buying group changes in your target accounts.

Where buyer job changes alert you of alumni customers switching jobs, buying group alerts tell you when new buyers join your target accounts. With our AI-powered command center, we’ll provide even more buying signals. For example, funding. That is: we’ll tell you which accounts have recently got new funding, cross-checking it with our signals to show you which accounts to prioritize.

How to get ready for the Revenue Command Center launch

Before the Revenue Command Center launches, here’s what we recommend you do to make the most of the new update right off the bat.

1. Segment your target user groups

Most teams track two user segments: previous customers and evaluators. But now is the time to think about segmenting these groups even more so that when they resurface as new company leads in the Revenue Command Center, UserGems can give you accurate signals about what to do next.

For example, separate closed won opportunity contacts from customers who are your power users. These contacts use your product differently, which means they represent different buying signals when they change jobs.

That way, when these people change jobs and show as new leads in UserGems’ Revenue Command Center, we’ll label them differently and send you customized next steps based on the input you’ve been tracking.

2. Define your buyer persona and ideal accounts

Next, take the time to define your ideal buyer persona so that when the new command center shows you a job change lead, it’ll also tell you if it matches your ideal persona.

This lets you:

• Prioritize high-fit leads and reach out within days of their job change, not weeks

• Build sequences tailored to each persona's pain points and buying context

The Revenue Command Center will also be able to better visualize which personas are converting the most.

And while you’re at it, make sure you tell us which accounts matter the most to you. UserGems will then flag these accounts when champions move, so your team knows exactly where to focus each month.

3. Connect your Salesloft or Outreach to UserGems

UserGems automates sequences natively as well as integrates with third-party sales engagement tools like Outreach and SalesLoft. You can also set up Salesforce triggers to automate outreach.

In addition, we have our own playbooks that we can send directly to your sales engagement tool, making it easy for you to test new sequences.

Test and track your sequences now to see which ones drive the highest reply and meeting rates before the Revenue Command Center launches.

Once it’s up and running, we’ll use information from these tests to predict and suggest playbooks and/or automations as the next steps — speeding up outreach.

4. Set your sales team up with Meeting Assistant (for free)

Meeting Assistant integrates with your Google Calendar and Outlook Calendar to capture the contacts your team is meeting with.

It then automatically adds them to Salesforce and will add the contact to an opportunity if there is currently one open without your Sales reps needing to manually log data at the end of their day.

This lets you:

• Correctly segment evaluators, buyers, and champions

• Reduce work on SDRs so they don’t have to manually update Salesforce

• Give your marketing team a wider audience of accurate contacts to target

When these contacts change jobs, you'll immediately see whether they were evaluators or buyers based on Meeting Assistant data. From there, you can create a plan for reaching out to them.

Using the Revenue Command Center means you won’t need to think through the next steps —you only need to choose from AI-generated suggestions for what to do next and then automate outreach.

The best part? Meeting Assistant is a free tool that saves your team from manual data entry work — increasing your sales team’s productivity as well as ensuring the data is free from human error.

Prepare for the Revenue Command Center launch

When it’s up and running, UserGems’ Revenue Command Center will:

• Help you prioritize leads better

• Show you which accounts to target based on what types of accounts are converting at a higher rate

• Flag workflow and process inefficiencies

• Tell you how well new leads match your target buyer

• Recommend the next best steps and let you automate them.

However, to maximize the benefits you can drive from the Revenue Command Center, make sure you segment your leads, define your ideal buyer and target accounts, test UserGems’ new automations, and leverage Meeting Assistant.

Contact your Customer Success team to review which UserGems features you're using now. They'll help you prepare so you can start using the Revenue Command Center immediately when it launches.