Periscope Data Gets Hundreds Of New Prospects Every Month With UserGems

Periscope Data is an end-to-end BI and analytics solution that enables users to connect, analyze, visualize and share insights within a matter of minutes, whether it’s business reporting or advanced analytics, enabling organizations to get more value out of their data.

100s

additional high-quality prospects per month

5X

open and response rate

Challenge

Periscope Data's sales team knew that reaching out to past users of their product had always yielded higher conversion rates. However, for a platform with over one hundred thousand users, identifying when a power user leaves her/his job to a new company was a time-consuming process and not scalable for the entire sales team. Plus, the existing sales stack was not able to reliably find the new work email addresses of these users. Therefore, sales reps then needed to manually search or reach out one-by-one via LinkedIn.

Solution

Upon learning how UserGems could automate this lead sourcing process, Periscope Data was on board. Within two weeks, Periscope Data fully integrated UserGems into their Salesforce environment and immediately received thousands of high-quality leads directly in the CRM - many were quickly converted to prospects.

Because UserGems automatically alerted the right sales rep whenever a contact had changed jobs and provided the new work email address, it allowed the rep to reach out to the contact timely and ahead of the competition. The process was so seamless and required minimal training that many reps, including recently-hired ones, quickly adopted UserGems.

Results

With UserGems, Periscope Data was able to see immediate ROI across their funnel - from the number of opportunities to closed deals. They also saw a 5X increase in open and reply rates with UserGems leads compared to other types of leads. Many reps even received positive responses from the prospects within a few minutes. Their efficiency also went up since they now saved considerable time sourcing leads and instead had more time for selling and closing.

UserGems delivers true, concrete ROI on day one. It has turned out to be one of the most valuable solutions we have added to our go-to-market tech stack in the last two years.
Ben Loeffler-Little , former VP of Sales
Since implementing UserGems we’ve been able to reach out to past users in a much more programmatic way, giving our ADRs faster access to key people to reach out to. We can’t imagine operating without UserGems in our sales stack!
Tessa Greenleaf , former ADR Manager
The UserGems team closely partnered with us from the get-go to make sure that the system works seamlessly with our existing automation in Salesforce. Our reps love UserGems and are always asking me when they’re going to get more.
Holly Bartlett , Revenue Operations Senior Manager
I love the UserGems lists! It’s such an easy way to make it look like you've really done your research on a prospect before you reached out to them.
Ryan Kipple , former Account Development Representative