Challenge
The sales team from Periscope Data knew that reaching out to past users of their product had always yielded higher conversion rates. However, for a platform with over one hundred thousand users, identifying when a power user leaves her/his job to a new company was a time-consuming process and not scalable for the entire sales team. Plus, the existing sales stack was not able to reliably find the new work email addresses of these users. Therefore, sales reps then needed to manually search or reach out one-by-one via LinkedIn.
Solution
Upon learning how UserGems could automate this lead sourcing process, Periscope Data was on board. Within two weeks, Periscope Data fully integrated UserGems into their Salesforce environment and immediately received thousands of high-quality leads directly in the CRM - many were quickly converted to prospects.
Because UserGems automatically alerted the right sales rep whenever a contact had changed jobs and provided the new work email address, it allowed the rep to reach out to the contact timely and ahead of the competition. The process was so seamless and required minimal training that many reps, including recently-hired ones, quickly adopted UserGems.
Results
With UserGems, Periscope Data was able to see immediate ROI across their funnel - from the number of opportunities to closed deals. They also saw a 5X increase in open and reply rates with UserGems leads compared to other types of leads. Many reps even received positive responses from the prospects within a few minutes. Their efficiency also went up since they now saved considerable time sourcing leads and instead had more time for selling and closing.
