signal-based advertising
Signal-based ads that reach the right buyers at the right moment
Turn your hottest buying signals into dynamic ad audiences on LinkedIn, Meta, and Google. Target the same buyers your sales team is already working.
Match rates across platforms
Linkedin
78-95%
match rate
Industry avg: 20–40%
Meta
45-65%
match rate
Industry avg: 20-30%
Google
30-50%
match rate
Industry avg: <10%
how it works
From signal to ad impression
No CSV exports. No manual uploads.
UserGems connects your buying signals directly to your ad platforms.
UserGems connects your buying signals directly to your ad platforms.
step 1
Build your audiences
Start with UserGems' scored contacts and accounts. Filter by buying signals, company score, persona, or any CRM field. The same audience criteria your outbound team uses.
step 2
Segment by signals
Create segments based on specific signals — job changes, intent spikes, high account scores — so your ad creative and copy match where each contact is in their buying journey.
step 3
Sync to ad platforms
Push audiences to LinkedIn, Meta, and Google with one click. As new signals fire (or expire), contacts are automatically added (or removed), so your targeting stays current.
core features
What you can do with signal-driven advertising
Contact-Level Audiences
Reach real people, not anonymous accounts
Build ad audiences from verified contacts — real names, titles, and companies. Every ad dollar goes toward known and relevant buyers.
- Built from UserGem's verified contact data
- Filter by persona, seniority, department, and more
- No wasted spend on unqualified impressions
2,802 contacts in audience · Refreshed daily
Signal-Based Segmentation
Segment audiences by buying signal
Don't show the same ad to every contact. Segment your audiences by the specific signal that qualified them — so your ads are relevant to where each buyer actually is.
- Job change → "Welcome to your new role" ad
- Intent spike → "Solving [topic]?" ad
- High company score → "See how peers use UserGems" ad
- Open opportunity → Multi-thread buying group with ads
Past Champions
Intent
Buying Group
Score > 80
Multi-channel sync
One audience, every ad platform
Push your audiences dynamically to LinkedIn, Meta, and Google from one place. Audiences sync automatically on weekdays — no CSV exports, no manual uploads, no reconciliation across platforms.
- Choose your sync frequency
- Contacts added and removed as signals change
- 3-5X higher match rates than industry average
Audience Destinations
account-based gtm
This is what real ABM looks like
UserGems makes account-based go-to-market real. Sales and marketing go after the same buyers, at the same time, as one team.
