The First 100 Days
Unscripted conversations with revenue practitioners to share stories and cheat sheets on how to successfully maneuver any new initiative or transitions within 100 days.
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Maintaining your competitive edge with Shelley Morrison
When you look at the behemoth that is demand gen, innovation is the crux of everything you do. What worked last year, even a month ago, isn’t a guaranteed win today.
Marketing is your greatest offense with Chris Walker
“There's nothing in marketing that you should do to check a box. It's either you're doing something because it's going to make an impact, or get outta here.”
Leveraging your people channel with Bryce Nobles
Businesses must adapt quickly or risk failure. The question is, can this flexibility be taught?
RevOps director turned founder with Siva Rajamani
Young companies rely on the accomplishments of their sales teams to meet their growth goals. With the high level of pressure, how do you set them up for success?
Switching from Sales to Marketing with Catarina Hoch
When Catarina Hoch talks about her first career, she still speaks about it with passion. But switching from sales to marketing came with a steep learning curve.
Maintaining your competitive advantage with Brett Gilbert
Competitive advantage is about winning the customer by differentiating and delivering better than anyone else. Achieving superior perception (in value, performance, cost, and meeting customer needs) demands clear goals and strategies to sustain market leadership.
What would you do if you weren't afraid? with Jennifer Lien
In her career and personal life, Jennifer has experienced many life transitions. Most notably her many moves across the Pacific. How does she embrace change so openingly? You’ll hear that and her advice to others when taking on life's biggest opportunities.
Introducing Season 3
We’re back! This time with more exciting life transitions and practical sales and marketing tips. Follow us wherever you listen to podcast!
The First 100 Days of Switching from Sales to Marketing with Nicole Penland, Reciprocity
Career paths are rarely straight lines. But, when is it the right time to leave your decade-long career in sales… to join marketing?
Keepin’ it 100 with Dozie Anyaegbunam, UserGems
“We can put up all the funnels and try to use all the complex terms, but in the end, it's a human being who is going to make that decision.”
Keepin’ it 100 with Kevin Marasco, Zenefits
“I think of it less as a product-market fit, but more like a product-market-go-to-market fit because the market is fluid and changing. As marketing, sales, and revenue leaders, we have to be evolving continuously -- who we target, how we target them, and what products we're building for them.”
The First 100 Days of an Accidental Marketer with Kevin Marasco, Zenefits
When evaluating your next career opportunity, it’s easy to get caught up in the new title or pay increase. However, how do you successfully assess your next step? Especially if it means leaving your comfort zone.
Keepin’ it 100 with Graham Collins, QuotaPath (part 2)
“When you're weighing out compensation and evaluating that as part of a new sales role, understand what is important to you and how attainable and sustainable you think it is.”
Keepin’ it 100 with Graham Collins, QuotaPath (part 1)
“Compensation is like the background music in a movie. You notice it if it's really bad, but you don't notice it if it's really good. That's the way the compensation really should be.”
The First 100 Days of Transitioning from Sales-led to Product-led with Stephanie Cox, Lumavate
As more buyers are eager to use the product themselves instead of (or before) meeting with sales, how do you transition from a sales-led growth strategy to product-led?
Keepin’ it 100 with Stephanie Cox, Lumavate
“When we think about B2B versus B2C or this experience of product-led versus sales-led, in reality, it's really thinking about what would an average consumer do with it. Sometimes I think we forget that we're all that person.”
Keepin' it 100 with Kate Donahue, Pitch
“Getting in the heads of your users is by far the most important thing you can do at a product-led company.”
The First 100 Days of Joining a PLG (product-led-growth) Startup with Kate Donahue, Pitch
Kate Donahue logged hundreds of hours interviewing their customers for feedback while preparing for Pitch’s launch. If you are searching for how to create a successful marketing foundation for product-led growth, tune in.
Keepin’ it 100 with Eduardo Valladolid, Thought Industries (Part 2)
“I think the new ‘this is how we've always done it’ is ‘this is off-brand.’ That's where I encourage marketers to get out of that brand box and open their eyes to a new font, a new color palette, less stock imagery, introducing custom images, or revamping the event agenda."
Keepin’ it 100 with Eduardo Valladolid, Thought Industries (Part 1)
“I was able to shine a little bit within the sales team and show them that I'm more than just an event marketer. I'm here to help drive revenue for the company.”
The First 100 Days of Traveling the World on a Motorbike with Sinje Gottwald, Workato
The journey to a long successful career does not include quitting your stable tech job to travel the world on a motorcycle. Or, does it?
Keepin’ it 100 with Blaise Bevilacqua, UserGems
“Traveling taught me flexibility. I still get butterflies when I am about to dial into a call because I do not know what people's personalities are like, and that can have a huge influence on the outcome. Think on the fly because things will not go as planned.”
Keepin’ it 100 with Derek Wang, UserGems
“Traveling sparks a natural curiosity. Curiosity is a leading factor for success for myself and my colleagues. Salespeople who are naturally wanting to ask questions to learn more about your prospects, what your customers are doing, and what they are looking for, provide more value.”
The First 100 Days of Marketing to a New Persona with Brett Li, Tonkean
The customer is at the center of every company’s priorities. What happens when your target customer persona needs to change?
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