Conversations with revenue practitioners about the pressure to perform within the first 100 days of any new initiative or transition, and how to succeed.
Kate Donahue logged hundreds of hours interviewing their customers for feedback while preparing for Pitch’s launch. If you are searching for how to create a successful marketing foundation for product-led growth, tune in.
“I think the new ‘this is how we've always done it’ is ‘this is off-brand.’ That's where I encourage marketers to get out of that brand box and open their eyes to a new font, a new color palette, less stock imagery, introducing custom images, or revamping the event agenda."
“I was able to shine a little bit within the sales team and show them that I'm more than just an event marketer. I'm here to help drive revenue for the company.”
The journey to a long successful career does not include quitting your stable tech job to travel the world on a motorcycle. Or, does it?
“Traveling taught me flexibility. I still get butterflies when I am about to dial into a call because I do not know what people's personalities are like, and that can have a huge influence on the outcome. Think on the fly because things will not go as planned.”
“Traveling sparks a natural curiosity. Curiosity is a leading factor for success for myself and my colleagues. Salespeople who are naturally wanting to ask questions to learn more about your prospects, what your customers are doing, and what they are looking for, provide more value.”
The customer is at the center of every company’s priorities. What happens when your target customer persona needs to change?
“The advice I would give is to find the area you're passionate about and learn about it. Understand what's happening within the industry that you're focused on so when you're ready to go, you're in.”
“The takeaway is to just be yourself. I literally wrote the LinkedIn message as though it was a conversation. It's not going to work every single time because people have different circumstances that they need to work with, but it does pay off at some time. People do like to help other people.”
In your first board presentation, you need to have and inspire confidence. But, how?
We finished the first 100 days of launching The First 100 Days podcast. Now, like a true revenue leader, we are ready to kick it into high gear for Season 2.
“Ask yourself the question, what are my redeeming qualities? What are my biggest strengths? And then ask yourself, what is required in order for me to exercise those strengths?”
“My advice, no matter what I'm doing, is to ask yourself what actually is the problem that we're solving? How am I solving it and to whom am I solving it for?”
What’s the real difference between B2B and B2C marketing? Vyara Ndejuru shares her story navigating from a well-established B2C company to a B2B startup, Element AI. (Since recording, Vyara has taken a new position with Late Checkout as CMO).
“If you want to grow with your current company, then you have to make yourself the obvious choice when new opportunities arise.”
“You need to be consuming knowledge on a constant basis anywhere you can get it. At a certain point, you start to realize that your advancement in your career stops becoming what you do, and it becomes more of what you know.”
Are you going from a career in strategy and product marketing to owning the demand gen pipeline for the first time? Chi-Chi has experienced this transition more than once throughout her career.
“I knew early on that if I wanted to be the best, I would find out who the best sales leaders are, shadow them, and figure out what they're doing.”
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