Conversations with revenue practitioners about the pressure to perform within the first 100 days of any new initiative or transition, and how to succeed.
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“Ask yourself the question, what are my redeeming qualities? What are my biggest strengths? And then ask yourself, what is required in order for me to exercise those strengths?”
“My advice, no matter what I'm doing, is to ask yourself what actually is the problem that we're solving? How am I solving it and to whom am I solving it for?”
What’s the real difference between B2B and B2C marketing? Vyara Ndejuru shares her story navigating from a well-established B2C company to a B2B startup, Element AI. (Since recording, Vyara has taken a new position with Late Checkout as CMO).
“If you want to grow with your current company, then you have to make yourself the obvious choice when new opportunities arise.”
“You need to be consuming knowledge on a constant basis anywhere you can get it. At a certain point, you start to realize that your advancement in your career stops becoming what you do, and it becomes more of what you know.”
Are you going from a career in strategy and product marketing to owning the demand gen pipeline for the first time? Chi-Chi has experienced this transition more than once throughout her career.
“I knew early on that if I wanted to be the best, I would find out who the best sales leaders are, shadow them, and figure out what they're doing.”
“When you go into a manager role, it's that transition from individual contributor to now I'm not working as an individual within a machine, I am the machine operator. And you have to take a systems-thinking approach to management.”
Revenue Operations is the end-to-end operational function to enable a seamless end-to-end customer experience. As more companies embrace this function, what is Rosalyn’s cheat sheet for implementing a RevOps engine?
“Asking for help is not a bad thing. I used to think that if you did, it was because you hadn't figured it out and it's a sign of weakness. But that's not the case at all.”
“Listen to your people and give them the platform to be heard. Not just through questions in a big conference call where anyone has questions at the end or an anonymous poll. Do it with them in person. It'll make them feel a lot more engaged. I guarantee it.”
Ever wonder what it’s like to work for a startup? Especially after working for larger companies? Jesse has worked for both large and small companies in his career, and he draws on that experience to break down how to plan your career and what to do to succeed on day one.
"Every time you come back to the world that you've left behind to protect yourself, you learn something new about yourself. You learn the parts of you that don't burn away when it feels like everything around you is on fire.”
“Most people set goals from a place of dislike. I call that obstacle thinking and obstacle goal setting. How in the world are you going to get on a roll and build momentum going into goals like that?”
In this conversation, we focus on Novogenia, a genetics company that is until COVID happened. To survive, Daniel thought they would have to lay low and drastically reduce costs. But that’s not what happened.
"Don't be afraid of getting knocked down or changing direction because eventually, as long as you are trying to learn from your mistakes, and just work hard, then you will get there in the end."
“It doesn't matter how many no’s you get along the way. As long as you're getting one yes, that can be life-changing.”
Kyle Lacy, CMO of Lessonly, candidly shares how he’s worked to overcome imposter syndrome. You’ll also learn the one mistake he wishes he never made in his first 100 days of taking on the role of Chief Marketing Officer.
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