USERGEMS PODCAST

What are the most important lessons you’ve learned as a revenue practitioner?

What assumptions are you making about your market? More importantly, how often are you testing those assumptions?

Employers are in the midst of an intense war for talent that doesn’t seem to be letting up anytime soon. What can managers do to win this war?

When you look at the behemoth that is demand gen, innovation is the crux of everything you do. What worked last year, even a month ago, isn’t a guaranteed win today.

“There's nothing in marketing that you should do to check a box. It's either you're doing something because it's going to make an impact, or get outta here.”

Businesses must adapt quickly or risk failure. The question is, can this flexibility be taught?

Young companies rely on the accomplishments of their sales teams to meet their growth goals. With the high level of pressure, how do you set them up for success?

When Catarina Hoch talks about her first career, she still speaks about it with passion. But switching from sales to marketing came with a steep learning curve.

Competitive advantage is about winning the customer by differentiating and delivering better than anyone else. Achieving superior perception (in value, performance, cost, and meeting customer needs) demands clear goals and strategies to sustain market leadership.‍

In her career and personal life, Jennifer has experienced many life transitions. Most notably her many moves across the Pacific. How does she embrace change so openingly? You’ll hear that and her advice to others when taking on life's biggest opportunities.