S4 Trailer: Marketing, Sales, and Ops walk into a bar...

Marketing ≠ Sales. Sales ≠ Marketing. They may not be the same. But they do have to be aligned to achieve lasting growth. And that’s what this season of The First 100 Days is all about.

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The hosts:
Trinity Nguyen
Trinity Nguyen
Co-host
A profile photo of Christian Kletzl
Christian Kletzl
Co-host

For this season of The First 100 Days, we are going deep on one topic: revenue alignment.

We’ll feature two guests on opposite sides of the revenue function. And as you can imagine, sometimes there are conflicting priorities and agendas, limited resources, and strong personalities.

Over the course of the season, we’re breaking all of that down to help our audience achieve revenue alignment across departments.

Our hosts, Trinity Nguyen and Christian Kletzl, unpack how teams resolve conflict, develop successful campaigns, and crush their organization’s goals while sharing practical tips to implement immediately.

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Read Transcript

Trinity Nguyen: 

Hey everyone. I'm Trinity Nguyen.

Christian Kletzl:

And I'm Christian Kletzl. And we are back with an exciting twist for season four of The First 100 Days.

Trinity Nguyen:

The term revenue alignment is on every revenue leader's mind these days. It's about getting sales, marketing, customer success, revenue, operations, all aligned in their goals and processes. As a company, ourselves included this alignment helps us achieve our objectives efficiently, which is especially relevant right now. So we have set out to answer the ultimate, how to question, how to create revenue alignment.

Christian Kletzl:

Over the course of this season. You'll hear how different revenue teams get to the alignment. And it's not always happily ever after from day one. Conflicting priorities, agendas, limited resources, even different personalities can create friction. We've all been there. The key is getting out there and staying out there to achieve more together. This is The First 100 Days, a show for revenue practitioners by revenue practitioners. Exploring how to build an aligned revenue engine team process tactic, one practical tip at a time.

Trinity Nguyen:

So Christian, based on the interviews we did so far, what stood out to you?

Christian Kletzl:

What stood for me is just how much more fun it is when you're four people in a group. It's kind of like you're having your conversation. Someone else can jump in, and usually jumps in with a fun anecdote about the other person. And there's a lot of back and forth, not only between the guests, but also between us. And I think that really adds a lot to the conversation.

Trinity Nguyen:

When we talk about business, everyone expects the topic to be all about business. Business talks, jargon, everything, but actually based on what we've seen so far, it's very human. One of the episode is basically a reunion of the guests that they haven't seen each other for so many months. It's just so fun to even be on the host side. This is kind of like peeking into their friendships.

Christian Kletzl:

And for me, it's a peek into our friendship.

Trinity Nguyen:

Right? And lots of jokes and lot of banters, it's very human in the end of the day. So even though we are in B2B space, we talked a lot about B2B processes. It's all about human. I absolutely love that. So check out this new season of The First 100 Days, a show from User Gems. A software that help companies identify buyers that are three times more likely to buy and automate the entire process for you. Follow us wherever you get to your podcast, and visit usergems.com/podcast, to get access to more free tips for your revenue teams.